NEW YORK A major new study from DoubleVerify (DV) reports both progress and ongoing problems in digital advertising, with viewability rates improving while the number of ad fraud schemes uncovered by DV spiked by 70% in 2021.
Study: CTV Ad Fraud Schemes Up 70% in 2021
17/05/2022
NEW YORK A major new study from DoubleVerify (DV) reports both progress and ongoing problems in digital advertising, with viewability rates improving while the number of ad fraud schemes uncovered by DV spiked by 70% in 2021.
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