Sony Pixel Power calrec Sony

How can broadcasters solve the archive footage storage conundrum?

22/05/2019

How can broadcasters solve the archive footage storage conundrum? posted: 22/05/2019

by Tim Jobling, CTO, Imagen

Archives prior to the Digital Age

In live production, archive footage plays a hugely important role - allowing broadcasters and media production companies to build previous events and interviews into new programming to create a more compelling viewing experience. For instance, in the build-up to The US Open, broadcasters will often use historic content from previous golf tournaments to add to the excitement, create a narrative and, sometimes, to ensure the programme is long enough to fill the time allocated to it. However, when trying to access archive footage, broadcasters can be faced with significant challenges as it is often saved in different places across disparate systems.

The ability to share and store content

Most broadcasters tend to have facilities in a number of locations and, as a result, storing and sharing content amongst themselves and with other organisations, along with multiple users, causes a major headache. Often, a number of databases or file sharing platforms are in use and content can't be found easily. This content may then be impossible to recreate, or if it can be, it's at a large cost to the business. Similarly, with employees for an organisation often spread out across the globe, there are ineffective systems in place to store and share content and once a person leaves the business, they take their knowledge of where content is located with them.

Also, with so much new content being created on a daily basis, the amount of archive material held by broadcasters is only increasing. While they may be able to overcome the issue of storing that footage, finding it again can present a whole new series of problems. For instance, how is it organised, what format is it in and how can they find specific video clips at any given time? With such a vast library, pinpointing a certain piece that contains a particular goal from the 1998 World Cup can become a mammoth task. So, how can broadcasters overcome these challenges and calm the headache the storage of archive footage presents?

Solving the dilemma

As the creation of new content builds, this has meant the amount of older material created by broadcasters and media companies has also increased. As a result, the size and scale of the problem they are dealing with in terms of the management and storage of content will grow only in tandem. To alleviate this, these organisations must look to implement a more robust cloud-based solution which will ensure their digital assets are not only protected but also reusable for the future. While this will require a small initial investment of time and money to implement, it is a low-risk, high-reward option which will allow broadcasters to safely store, search and share content internally.

Among the benefits offered by a video management platform is the opportunity to monetise content. In recent years, we have seen nearly every major broadcaster use the wealth of programmes or footage they have stored online to create VOD services. While smaller broadcasters won't have a back catalogue on the same scale as national or international broadcasters such as the BBC, which is thought to have an archive consisting of about 1 million hours, moving to a single, digitised catalogue of content can open up new revenue streams in the form of their own VOD platforms. This will allow smaller broadcasters or production companies to showcase their historic content and tap into the trend of consumers re-watching old' content, the popularity of which has been demonstrated by Netflix and the revelation that Friends is among the most-watched programmes on the platform.

Furthermore, adopting a single digital solution may give broadcasters the push they need to digitise archive footage which may currently only exist on film or video and which is therefore easily lost, damaged or destroyed. This is something most of us can relate to in our personal lives, with many of us likely to have old photo albums from our childhood or video tapes containing camcorder footage stored in shoeboxes or at the back of a cupboard. However, with so much sentimental value often attached to this content, most of us are willing to pay for a cloud solution that will allow us to digitise and store all this content in one place, giving us assurance of its long-term security. This idea also applies to broadcasters but on a much bigger scale and for them, the risk of footage getting lost or damaged could create major problems. While it won't have the same sentimentality, it will have a large monetary value and may be impossible to recreate.

In recent years, the broadcast space has become increasingly competitive and this shows no signs of slowing down as new streaming services are launched and broadcasters vie for the rights to sports events, film and TV series. As a result, there is even more reason to address the challenge of storing existing content, as those who fail to do so will only see the problem worsen with the effects most keenly felt on the quality of their output. Conversely, broadcasters that act and implement a new solution will benefit hugely from a more efficient system that grants peace of mind and ease of use, as well as the potential to create new revenue streams.
LINK: https://www.live-production.tv/news/products/how-can-broadcasters-solv...
See more stories from liveproduction

Europe Stories

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

28/04/2024

Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2

Mediahaus delivers the first SRT live-streaming sports production over 5G with U...

29/03/2024

Thales Announces Partnership with Saporo in Belgium to Empower Organizations with Enhanced Cybersecurity Resilience

Facebook Twitter LinkedIn This collaboration brings together Thales' e...

28/03/2024

No votes for all

Out of an estimated 20,000 journalists in Pakistan, less than one thousand are women according to a recent Gender Disparity Report published by the Internationa...

28/03/2024

The 4K cameras giving audiences an astronaut's view of Earth

TVBEurope meets Charles Black, founder and CEO of Sen, which has sent a payload of 4K cameras to the ISS to livestream images of Earth to audiences around the w...

28/03/2024

VEON Pays Back Outstanding Balance and Cancels its Revolving Credit Facility

28 Mar 2024 VEON Pays Back Outstanding Balance and Cancels its Revolving Credit Facility Amsterdam, 28 March 2024, 09.30 CET - VEON Ltd. (Nasdaq: VEON, Euronex...

28/03/2024

Rohde & Schwarz first to show measurements on novel Bluetooth Channel Sounding signals for positioning accuracy

Rohde & Schwarz first to show measurements on novel Bluetooth Channel Sounding ...

28/03/2024

Julia Rodgers Joins Riedel Communications as Southeast Regional Sales Manager, Bringing Decades of Industry Expertise

Wuppertal March 28, 2024 Julia Rodgers Joins Riedel Communications as Southeas...

28/03/2024

Thales speeds up its development of AI for defence

Facebook Twitter LinkedIn Thales, Europe's leading high-tech company in the civil and defence fields, has announced the creation of cortAIx, which bri...

27/03/2024

UKTV sets up second series of Dream Car Fixers for Yesterday and UKTV Play

Wednesday 27 March 2024 - UKTV has commissioned a second series of Dream Car Fixers (6x60) for leading factual channel Yesterday and free streaming service UKTV...

27/03/2024

Paving the Way' for Spotify's NextGen Scholarship Recipients

Spotify is committed to amplifying the voices of underrepresented groups, and that starts with empowering the creators who will shape our industry's future....

27/03/2024

I knew there were cameras, lighting, some buttons and microphones involved': How Crew Room Academy is inspiring the next generation

TVBEurope hears from some of the students who took part in Crew Room Academys Sc...

27/03/2024

Adobe reveals Gen AI solutions for content supply chain

Elsewhere, Adobe revealed a new feature in Adobe Firefly, which uses the companys generative AI to easily apply the structure of an existing image to newly gene...

27/03/2024

Best of Show Awards for 2024 NAB Show entries close soon

The awards, from industry-leading brands of Future plc, provide a great opportunity for companies to stand out at one the most attended shows in the industry B...

27/03/2024

Meet the director of IT and operations

By TVBEurope Staff Published: March 27, 2024 Updated: March 28, 2024 CueScript's director of IT and operations, Meghan Tyler, tells TVBEurope about h...

27/03/2024

2023 Annual Report Publication

Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA, March 27 2024 - The Kudelski Group has published its 2023...

27/03/2024

Publication of Annual Report 2023

Annual Report 2023...

27/03/2024

ALOFT AeroArchitects equips private Boeing Business Jet aircraft with Eutelsat OneWeb's LEO satellite connectivity service

Photo credit: ALOFT AeroArchitects Press release - 27 March 2024 12:27 ALOFT...

27/03/2024

Dalet Showcases AI-Enabled Production, Automation and Monetization at NAB 2024

Dalet, a leading technology and service provider for media-rich organizations, today announced its 2024 NAB showcase (booth #W1713). Attendees can experience fi...

27/03/2024

Cinegy Multiviewer 24.2 - Scales of Efficiency

SL6031, NAB Show, Las Vegas, 14-17 April 2024: Cinegy, the premier provider of software defined television technology for digital video capture, processing, ass...

27/03/2024

PERCEVAL: Thales and partners reshape the future of airline pilot training

Facebook Twitter LinkedIn Thales has formed a consortium with ENAC, lENS Paris-Saclay, Simaero, AviaSim and Corsair to develop a tooled methodology for ev...

27/03/2024

Advocacy in Action: Creating a future where public service media thrive

Advocacy in Action: Creating a future where public service media thrive...

27/03/2024

EBU calls on MEP candidates to Do the next right thing for media and democracy!'

EBU calls on MEP candidates to Do the next right thing for media and democracy!...

27/03/2024

The media industry gave away the keys to the kingdom once - that shouldn't happen again

The media industry gave away the keys to the kingdom once - that shouldn't h...

26/03/2024

Sube la temperatura con las canciones del verano 2024 en Argentina y Brasil

De diciembre a marzo, cuando los ciudadanos del hemisferio sur disfrutan del verano, la m sica se convierte en una poderosa representaci n de las culturas y cos...

26/03/2024

Aumente o Som com as Msicas do Vero de 2024 da Argentina e do Brasil

De dezembro a mar o, medida que as pessoas em todo o Hemisf rio Sul aproveitam o ver o, a m sica surge frequentemente como uma representa o poderosa das cult...

26/03/2024

Turn Up the Heat With Argentina's and Brazil's 2024 Songs of Summer

From December to March, as people across the Southern Hemisphere soak up the summer, music often emerges as a powerful representation of a region's cultures...

26/03/2024

A Collaboration With Panavision: Pedro Luque, SCU

Cinematographer Pedro Luque, SCU's credits include the features Body Cam, Antebellum and director J.A. Bayona's Best International Feature Oscar-nominat...

26/03/2024

China's Leading Mobile Operators First To Commercially Launch New Fraud Reducing Password Service, After Receiving GSMA Open Gateway Certification

GSMA welcomes CITIC Telecom, Huawei and ZTE as Channel Partners 26 March 2024, Beijing: China's three leading mobile operators - China Mobile, China Telec...

26/03/2024

China's 5G market is set to add almost $260 billion to the Chinese economy in 2030 with connections set to top 1 billion this year

At the Post-MWC Sharing Event in Beijing, leaders from the GSMA contextualised t...

26/03/2024

Crown Works Studios moves forward following council approval

The studios are expected to be one of the largest in Europe, with 20 premium sound stages suitable for major feature film and high-end TV (HETV) productions By...

26/03/2024

The Slovak democracy must not be dismantled in silence

The Slovak democracy must not be dismantled in silence...

26/03/2024

VEON announces sale of stake in Beeline Kyrgyzstan, increasing the focus on its large markets

26 Mar 2024 VEON announces sale of stake in Beeline Kyrgyzstan, increasing the ...

26/03/2024

embedded world 2024: Rohde & Schwarz presents its cutting-edge test solutions for embedded systems

embedded world 2024: Rohde & Schwarz presents its cutting-edge test solutions fo...

26/03/2024

Riedel and TSL Provide Cost-Effective, High-Quality Video Routing and Control for Leading Financial Corporation

Wuppertal March 26, 2024 Riedel and TSL Provide Cost-Effective, High-Quality V...

26/03/2024

IBM Announces EMEA Geography Winners of the 2024 IBM Partner Plus Awards

London, UK, March 26, 2024 Today, IBM (NYSE: IBM) announced the EMEA geography winners of the 2024 IBM Partner Plus Awards, which celebrate IBM partners who a...

26/03/2024

Eutelsat OneWeb services activated for enterprise and maritime in Australia and New Zealand through Sat One partnership

Photo credit: GETTY IMAGES Press release - 26 March 2024 11:29 Eutelsat OneW...

26/03/2024

2024-03-26

CUPERTINO, CALIFORNIA Apple today announced it will host its annual Worldwide Developers Conference (WWDC) online from June 10 through 14, 2024. Developers and ...

25/03/2024

Spotify Tests Video-Based Learning Courses in the UK

Today we're launching a test for video-based courses on Spotify in the U.K. We've partnered with educational tech companies including BBC Maestro, PLAYv...

25/03/2024

NEP Australia expands IP and remote production with Calrec Argo

NEP Australia expands its IP and remote production capabilities with first install of Calrec Argo consoles NEP Australia, a division of NEP Group and a prominen...

25/03/2024

NAB 2024 Preview | Why attend NAB 24?

NAB 2024 Preview | April 14 -17 | Booth C6307 | Las Vegas Convention Center We're looking forward to meeting up with customers and partners at the 2024 NAB ...

25/03/2024

Blackbird adds indexing and AI auto sequencing to video editing platform

Twelve Labs AI will enable editors to locate specific storytelling moments within their video content using natural language, said the companies By Jenny Pries...

25/03/2024

Meet the director of strategic marketing

By TVBEurope Staff Published: March 25, 2024 Updated: March 26, 2024 Bruno Fran on, director of strategic marketing at Backlight, talks to TVBEurope abou...

25/03/2024

With the EMFA, the EU has a new toolbox to prevent governments from taking over the media

With the EMFA, the EU has a new toolbox to prevent governments from taking over ...

22/03/2024

SGL Carbon achieves annual targets for 2023 and invests more in growth markets

In fiscal year 2023, SGL Carbon achieved the sales and earnings targets set at the beginning of the year despite the drop in demand from the important wind mark...

22/03/2024

Grass Valley secures $220 million in strategic refinancing

The company said it intends to accelerate innovation across its entire portfolio, most notably in the AMPP ecosystem following the refinancing By Jenny Priestl...

22/03/2024

RT kicks off Guinness Women's Six Nations coverage with France v Ireland

Watch all the games live across RT and Virgin Media Television from Saturday 23rd March All Ireland games live on RT Radio The Guinness Women's Six Nat...