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Rush Radio moves forward in a better understanding of your audience with an alliance with GeoQ

17/10/2018

Rush Radio moves forward in a better understanding of your audience with an alliance with GeoQCon tecnolog a de GeoQ, las emisoras del grupo PRISA manejar n una potente herramienta de gesti n de big data m vil que facilitar la gesti n estrat gica de sus marcas y el dise o de su pol tica de contenidos.

PRISA Radio and GeoQ Targeting han firmado un acuerdo para trabajar conjuntamente en el mejor conocimiento de la audiencia de las cadenas del grupo radiof nico. Este acuerdo, en el que tambi n participa PRISA Brand Solutions, como comercializadora de los distintos canales de las marcas del grupo, redundar positivamente en los oyentes y usuarios de las distintas cadenas de radio.

Con esta alianza las emisoras del grupo PRISA manejar n una potente herramienta de gesti n de big data m vil que adem s tambi n facilitar la gesti n estrat gica de sus marcas y el dise o de su pol tica de contenidos.

GeoQ, que trabaja con medios y soportes en Europa y Latinoam rica, ayuda al conocimiento real de las personas por parte de sus clientes, en este caso PRISA Radio. Gracias a GeoQ se mejorar tambi n la prescripci n de los mensajes publicitarios para encajar mejor las necesidades, gustos y deseos de la audiencia con la emisi n y publicaci n de la publicidad tanto en la antena de la radio como a trav s de los muchos productos y servicios que PRISA Radio tiene en Internet.

PRISA Radio de esta forma avanza en un objetivo de modernizaci n y vanguardia para alinearse con las nuevas exigencias de la audiencia. Para ello analiza su comportamiento y se vuelca en el objetivo de que las marcas de PRISA Radio se alineen con las demandas de sus oyentes.

Este acuerdo garantiza el total cumplimiento del Reglamento Europeo de Protecci n de Datos (GPDR) que entr en vigor en el pasado mes de mayo y viene a reforzar el papel de audiencia y consumidores garantizando sus derechos ante las marcas. PRISA Radio y GeoQ son especialmente celosos de su cumplimiento por su vocaci n de defensa y atenci n a la audiencia.

PRISA Radio, una compa a del grupo PRISA, es el mayor grupo radiof nico en espa ol con m s de 22 millones de oyentes, m s de 39 millones de navegadores nicos seg n Adobe Analytics y m s de 1200 emisoras, entre propias, participadas y asociadas, con presencia en 13 pa ses: Argentina, Colombia, Costa Rica, Chile, Estados Unidos, Espa a, M xico, Panam , Paraguay, Ecuador, Guatemala, Rep blica Dominicana y Nicaragua.

Destaca su buen posicionamiento en los principales mercados radiof nicos con marcas referentes como Caracol Radio, W Radio, Cadena SER, ADN Radio Chile, Radio Continental, Radio Panam , Los40 y B same. Los 40 es la marca musical global presente en 12 pa ses.

Por su parte, GeoQ Targeting es una empresa del grupo Critaliza que posee una potente plataforma y tecnolog a propia para ayudar a las empresas al mejor conocimiento de su audiencia o consumidores. Tiene una base espa ola tanto en sus socios como en su equipo de I+D aunque se encuentra presente en distintos mercados europeos y en Am rica Latina.
LINK: https://www.panoramaaudiovisual.com/en/2018/10/17/prisa-radio-conocimi...
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