Artificial Intelligence and Machine Learning: Inside Deltatre's Innovation Hub
20/10/2020
Monday, October 19, 2020 - 12:51
Print This Story
Inside Deltatre's Innovation Lab, in the OGR', an innovation and art hub in Turin, Italy. (Pictures taken pre-pandemic)
Deltatre has a global presence, high profile client base and impressive product and services suite. However, it acknowledges that the business, and indeed the wider industry, must continue to innovate by uncovering technologies that will be central to a fan first' experience in the years to come.
With that in mind, Deltatre launched its very own inhouse Innovation Lab in 2019. Here we talk to Pietro Marini, group head of innovation at Deltatre, about the importance of the Hub and what the company is trying to achieve with it.
When and why did you set up the Deltatre Innovation Hub?
Deltatre's story is characterised by innovation, and the company has been synonymous with uncovering what's next' in sport and entertainment technology throughout its 30-plus year history.
Separate from everyday commercial activity and client relationships, those working in the Lab are free to explore new ideas and technologies. I have worked for the firm in multiple capacities during my 10 years at the company, and I now serve as its head of innovation.
All of us at Deltatre, not just those working in the Lab everyday, are committed to exploring, investigating and uncovering new technologies that will transform the way fans experience their favourite games, events and shows.
Deltatre's group head of innovation, Pietro Marini
What's the idea behind it?
We know that we can't stand still. The pace of innovation is more impressive than ever, and we recognise that the way that fans interact with and consume sport is not going to be the same in five years' time as it is now. We want to be the company that is driving that change, and one that enriches the experience for our clients and the end users.
To that end, we can learn from our journey. One of Deltatre's first projects was working on timings for Formula 1, before pioneering the online publishing of real time results for the IAAF, way back in the mid 90s.
Since then we've worked on some of the largest sporting events on the planet and today, we're the partner of choice for organisations looking to augment their offerings across over the top (OTT), broadcast, live, digital and design.
We must ensure that Deltatre's Lab isn't just a copycat of another brand. There is space for opinions, questions and ideas from everyone in the business, no matter which function they work in.
Indeed, Deltatre's Innovation Lab was created to foster an innovation-oriented culture across the entire group, and to provide everyone within Deltatre with the means to actively contribute to the company's innovation process.
However, we're acutely aware that the Lab must contribute to client projects and elevate what those clients can offer their customers. So, everything that we do in the Lab is to enrich Deltatre's value proposition that differentiates our products and services from our competitors. We know that in some cases, a company may have an innovation lab which serves more as a marketing tool. We want our work to be rooted in reality, and with a genuine focus on solving client challenges.
Deltatre's Innovation Hub, was created to foster an innovation-oriented culture across the entire group, and to provide everyone within Deltatre with the means to actively contribute to the company's innovation process
What happened to and within the Hub over lockdown?
As a global business we're used to working remotely, and presenting ideas and strategies that way, so in that sense, we were well prepared for the changing work conditions. So, we've pressed on with our projects and work, assisting internal teams and clients where needed.
Of course, the past few months has allowed the team to reflect on the work we're doing, whether that is to plot a different course, reprioritise certain projects and so on.
Certainly, it has been a time of impressive innovation from across our industry, generally speaking. We've certainly seen a significant acceleration on our clients' side in terms of innovations.
What came out of it during this period? Anything that particularly relates to or helps the way sports broadcasting is working today?
As live sport has returned, we have had to be nimble and adapt to new ways of working, and there is no better example of this than our remote production capabilities.
It has been challenging, but thanks to a combination of existing technologies and the industry's ability to innovate quickly, the work by directors, editors, and graphics operators can still be executed in a way that is familiar and ensures that quality is not compromised. It has meant we could continue to support events around the world without a drop in quality.
As mentioned, it's not just the Lab itself that is centred on innovation; all of what we do has that central motivation in mind.
One major business achievement in terms of innovation and augmenting our product offering was the launch of mtribes. We were delighted to bring this to market in early spring.
mtribes brings together UX control, user targeting and audience insights under one centralised console for non-developers. This is so important, especially at the current time. After all, every fan is different, so there is a need to understand, segment and engage them in a targeted way.
This launch and design process is testament to the innovative spirit of the company as a whole.
The Deltatre Innovation Hub in Turin, Italy
What is being worked on in the Hub right now, of interest to the sports broadcasting community?
Fo
LINK: | https://www.svgeurope.org/blog/headlines/artificial-intelligence-and-m... |
See more stories from svg |
More from Sports Video Group
26/03/2024
Royal Belgian Football Association's Head of Content Daf Van Campenhout on Creating a Content Strategy That Makes a Difference
Royal Belgian Football Association's Head of Content Daf Van Campenhout on C...
26/03/2024
WEBINAR: Content Leadership in Pro Sports With The Gargano Leadership Group
WEBINAR: Content Leadership in Pro Sports With The Gargano Leadership Group Managing content teams with New York Jets Jessica Ciccone, Washington Commanders Rae...
26/03/2024
Prime Video's Eric Orme on What's Next for the Streamer
Prime Video's Eric Orme on What's Next for the Streamer By Brandon Costa, Director of Digital Tuesday, March 26, 2024 - 1:01 pm Print This Story |...
26/03/2024
NFL Streaming Exclusives in 2024: Peacock Lands Week 1 So Paulo Game, Prime Video Adds NFL Wild Card Game
NFL Streaming Exclusives in 2024: Peacock Lands Week 1 S o Paulo Game, Prime Vid...
25/03/2024
The State of Soccer Rights in Europe: Ampere Analysis' Daniel Monaghan Breaks Down the Complexities
The State of Soccer Rights in Europe: Ampere Analysis' Daniel Monaghan Break...
25/03/2024
Rising Star: Checking Out Strategic Sports Goals With TikTok's Global Head of Sports Partnerships Rollo Goldstaub
Rising star: Checking out strategic sports goals with TikTok's global head o...
25/03/2024
TV Skyline Completes Record Winter Sports Season with FIS Ski World Cup in Saalbach
TV Skyline completes record winter sports season with FIS Ski World Cup in Saalb...
25/03/2024
Sports Innovation 2024: New Viewing Experiences and Tracking Systems Provide a Glimpse Into the Future
Sports Innovation 2024: New viewing experiences and tracking systems provide a g...
25/03/2024
Sports Innovation 2024: Wonderment and Warnings in Equal Measure as AI Dominates Dsseldorf Event
Sports Innovation 2024: Wonderment and warnings in equal measure as AI dominates...
25/03/2024
NAB 2024: EVS Sets Out Plans for NAB and Highlights Industry Tech Trends
EVS sets out plans for NAB and highlights industry tech trends By George Bevir Wednesday, March 20, 2024 - 16:34 Print This Story Left to right: Lisa Coll...
25/03/2024
ESPN's Allison Loucks on the Challenge of Integrating Analytics Into the Live Sports Broadcast
ESPN's Allison Loucks on the Challenge of Integrating Analytics Into the Liv...
25/03/2024
NBC Sports Chicago, Chicago Blackhawks Team Up for First-Ever Animated Real-Time Local Sports Broadcast
NBC Sports Chicago, Chicago Blackhawks Team Up for First-Ever Animated Real-Time...
22/03/2024
Put It in the Mixer: European Broadcasters Embrace the Cloud For Soccer Production
Put It in the Mixer: European Broadcasters Embrace the Cloud For Soccer Producti...
22/03/2024
SVG Digital Engagement Forum Tackles Current Industry Topics, Evolving Media Landscape
SVG Digital Engagement Forum Tackles Current Industry Topics, Evolving Media Lan...
22/03/2024
Edgio's Eric Black on Offering Cost-Efficient Solutions for Direct-to-Consumer, OTT Platforms
Edgio's Eric Black on Offering Cost-Efficient Solutions for Direct-to-Consum...
22/03/2024
With Caitlin Clark Effect' at an All-Time High, ESPN Covers NCAA Women's March Madness From All Angles
With Caitlin Clark Effect' at an All-Time High, ESPN Covers NCAA Women'...
21/03/2024
Visual Aids: Telling the Story of Soccer Through Data and Graphics
Visual Aids: Telling the Story of Soccer Through Data and Graphics Tech leaders from FIFA, Sky Sports, and Genius Sports discussed the opportunities at SVG Euro...
21/03/2024
March Madness Gets Real Today; NEP, Game Creek, F&F Trucks Are Front and Center for 20-Camera Productions
March Madness Gets Real Today; NEP, Game Creek, F&F Trucks Are Front and Center ...
21/03/2024
SVG New Sponsor Spotlight: Comcast Technology Solution's Peter Gibson on Activating Content Via AI Tools
SVG New Sponsor Spotlight: Comcast Technology Solution's Peter Gibson on Act...
21/03/2024
Inside Monumental Sports Network's New ST 2110 Production Facility: A National-Network Feel at DC's New RSN
Inside Monumental Sports Network's New ST 2110 Production Facility: A Nation...
21/03/2024
SVG Regional Sports Production Summit Travels to Denver on June 26-27
SVG Regional Sports Production Summit Travels to Denver on June 26-27 By SVG Staff Thursday, March 21, 2024 - 1:47 pm Print This Story | Subscribe Story...
20/03/2024
Between the Lines: The European Soccer Rights Revolution and Its Impact on Production
Between the Lines: The European Soccer Rights Revolution and Its Impact on Produ...
20/03/2024
The Reality of Production in a Post-Pandemic World: SVG Yearbook Offers a Glimpse Into the Past and the Future
The Reality of Production in a Post-Pandemic World: SVG Yearbook Offers a Glimps...
20/03/2024
MLB Seoul Series: ESPN Turns to COVID-Era Remote Production for Two-Game Slate in South Korea
MLB Seoul Series: ESPN Turns to COVID-Era Remote Production for Two-Game Slate i...
20/03/2024
Mobile TV Group Launches Latest Flex Series Mobile Unit With 52FLEX
Mobile TV Group Launches Latest Flex Series Mobile Unit With 52FLEX 52FLEX seats over 20 on-site crew members and features a first-of-its-kind Visitor Mobile Un...
20/03/2024
Mike Helling, Longtime FOX Sports and Regional Sports Producer, Dies at 65
Mike Helling, Longtime FOX Sports and Regional Sports Producer, Dies at 65 He led regional broadcasts for both the Colorado Rockies and St. Louis Cardinals duri...
19/03/2024
Calling the Shots: What European Soccer Directors Really Want
Calling the Shots: What European Soccer Directors Really Want Sky Sports Sarah Cheadle, Telenet Play Sports Serge Bellens spoke at SVG Europes Football Summit l...
19/03/2024
Going Grassroots: Men in Blazers Shoots This Week in Wrexham Digital Series With iPhones
Going Grassroots: Men in Blazers Shoots This Week in Wrexham Digital Series With...
19/03/2024
Grass Valley Maverik X Switcher Takes AMPP-Based Production to Next Level
Grass Valley Maverik X Switcher Takes AMPP-Based Production to Next Level By Ken Kerschbaumer, Editorial Director Tuesday, March 19, 2024 - 10:40 am Print ...
19/03/2024
Monumental Sports Network Launches State-of-the-Art Production Facility and Broadcast Studios
Monumental Sports Network Launches State-of-the-Art Production Facility and Broa...
19/03/2024
NBA League Pass Escalates Sports Betting Functionality With Sportradar's emBET Integration
NBA League Pass Escalates Sports Betting Functionality With Sportradar's emB...
19/03/2024
ESPN Extends Exclusive Media Rights for Expanded College Football Playoff Through 2031-32 Season
ESPN Extends Exclusive Media Rights for Expanded College Football Playoff Throug...
18/03/2024
Major League Soccer: IMG on Capturing Fan Rituals and Delivering Consistent Coverage
Major League Soccer: IMG on capturing fan rituals and delivering consistent cove...
18/03/2024
Smashing Padel: Inside Aurora's Innovative Production of the Inaugural Hexagon Cup
Smashing padel: Inside Aurora's innovative production of the inaugural Hexag...
18/03/2024
Airspeeder Teams Up With EMG for World's First Live Broadcast of Flying Car Series
Airspeeder teams up with EMG for world's first live broadcast of flying car ...
15/03/2024
Live From THE PLAYERS Championship: New Truck Fleet, Live Drones Get Into the Mix for NBC Sports; Coverage Goes HDR
Live From THE PLAYERS Championship: New Truck Fleet, Live Drones Get Into the Mi...
15/03/2024
SVG Digital Engagement Forum (NYC, March 20): ESPN, CBS Sports, Amagi, TAG Video Systems Dissect the FAST Boom
SVG Digital Engagement Forum (NYC, March 20): ESPN, CBS Sports, Amagi, TAG Video...
15/03/2024
Pete Distad, Former Apple, Hulu Exec, Named CEO of New ESPN, FOX, WBD Streaming JV
Pete Distad, Former Apple, Hulu Exec, Named CEO of New ESPN, FOX, WBD Streaming ...
15/03/2024
Live From Big East Men's Tournament: FOX Sports Brings Back Pair of Live Drones for Second Year in a Row
Live From Big East Men's Tournament: FOX Sports Brings Back Pair of Live Dro...
15/03/2024
After a Record-Breaking 2023, NWSL Enters 2024 Season With More Production Partners, Free DTC Platform
After a Record-Breaking 2023, NWSL Enters 2024 Season With More Production Partn...
14/03/2024
Live From THE PLAYERS Championship: PGA TOUR Lays Out Vision for New Media Facility
Live From THE PLAYERS Championship: PGA TOUR Lays Out Vision for New Media Facil...
14/03/2024
Live From THE PLAYERS Championship: PGA TOUR Fleet of Trucks Transforms Setup, Coverage
Live From THE PLAYERS Championship: PGA TOUR Fleet of Trucks Transforms Setup, C...
14/03/2024
Amy Rosenfeld Named 2024 Receipient of the Colin Jose Media Award by the National Soccer Hall of Fame
Amy Rosenfeld Named 2024 Receipient of the Colin Jose Media Award by the Nationa...
14/03/2024
March Madness Live' Adds Vertical Video Feed, Apple Vision Pro Compatibility to Live Streaming Experience
March Madness Live' Adds Vertical Video Feed, Apple Vision Pro Compatibility...
13/03/2024
Vegas Golden Knights' Andrew Abrams on Meeting High Expectations For In-Arena Entertainment
Vegas Golden Knights' Andrew Abrams on Meeting High Expectations For In-Aren...
13/03/2024
SVG Sit-Down: Stats Perform's Brian Orefice on How Player Tracking With AI, Remote-Based Technology Is Possible
SVG Sit-Down: Stats Perform's Brian Orefice on How Player Tracking With AI, ...
13/03/2024
SVG New Sponsor Spotlight: Gcore's Alexey Petrovskikh on Driving Down Costs and Driving Up Latency Reliability of Live Streaming
SVG New Sponsor Spotlight: Gcore's Alexey Petrovskikh on Driving Down Costs ...
13/03/2024
Six Nations 2024: Complex Graphics Workflow Simplifies Story of the Game
Six Nations 2024: Complex graphics workflow simplifies story of the game By Fergal Ringrose Monday, March 11, 2024 - 16:54 Print This Story Sage-sponsored...
13/03/2024
In Memoriam: Andrew Lorenz - Sportvision and SMT Vet, Emmy Award-Winning Innovator, Beloved SVG Community Member
In Memoriam: Andrew Lorenz - Sportvision and SMT Vet, Emmy Award-Winning Innovat...