Sony Digital Rapids Pixel Power calrec Sony

pearl.tv Uses just:play as the First European Broadcaster to Broadcast in 4K to ASTRA

17/04/2019

pearl.tv Uses just:play as the First European Broadcaster to Broadcast in 4K to ASTRA

November 2nd 2015 - Vienna Austria / Buggingen Germany - Billing themselves as the first teleshopping network for men, since 2012 pearl.tv has been bringing their viewers the best technic, computer and audio/video products available. With a transmission start on September 4th, 2015 pearl.tvwas the first European broadcaster to transmit in 4K to ASTRA.

Based out of the EnStyle Studios in Buggingen Germany, pearl.tv has always been on the forefront of broadcast innovation. Since March 1st, 2012 pearl.tv has provided their viewers 24 hours of unique programming daily. Since day one this has been in HD quality - a European teleshopping first - and now with 4K transmission, which began on September 4th, 2015, pearl.tv remains at the forefront of European DRTV.

Focusing on computers, consumer audio/visual equipment, and cool gadgets pearl.tv targets a market segment largely ignored by other teleshopping networks - men between 40 and 99. This dedicated focus has proven a success as pearl.tv has presented their viewers over 10.000 products in three years. With availability over ASTRA, the Unitymedia, KabelBW, and Primacom cable networks, as well the Zattoo App and on-line at www.pearl.de/tv/, pearl.tv covers the entire German speaking world reaching potential customers in 27 million households.Investing in reliable and powerful equipment has always been important for pearl.tv. At the studios in Buggingen, six UHD studio cameras are used in recording and two well trained film crews are on location everyday filming product presentations with 35mm 4K cinema cameras. In total, pearl.tv produces more than two hours of cinema-style 4K content and over six hours of studio productions daily.

ToolsOnAir's just:play running on a MacPro 8-core as been a key part of the pearl.tv workflow since inception. When all content is ready to air, the playout signal is broadcast using a Blackmagic Design UltraStudio 4K in full UHD resolution. Thanks to the realtime scaler which is part of the just:play engine, legacy HD productions can be scheduled side-by-side with new 4K content. This feature was used extensively during the transition to 4K. Now pearl.tv is broadcasting exclusively in UHD.

At IBC 2015 ToolsOnAir announced 4K playout support in the upcoming 2.0 Version currently scheduled for full release Q1 2016. Commenting on the pre-release installation at pearl.tv, George Deisting, Product Manager for playout systems at ToolsOnAir, said: As development on the new 2.0 Version progressed we began looking for beta test sites. It must have been telepathy because Michael Sichler gave us a call and said he wanted to start broadcasting in 4K and could we do it. We jumped at the opportunity to have such a loyal customer volunteer as a test site and after some initial hiccups the system was up and running in under a week.

We visited Dr. Michael Sichler, General Manager at pearl.tv, to hear his perspective on the first weeks of 4K broadcast, find out why he has always placed high importance on being on the cutting edge of broadcast technology, and how ToolsOnAir's just:play meets his production needs.

ToolsOnAir: You have always focused on being at the forefront of broadcast. What are some of the challenges you have faced in adopting cutting-edge technology?

Michael Sichler: I find a project interesting when everybody tells me it can't be done. Launching a live UHD channel at first glance appeared technically feasible, we soon discovered, however, that there are a limited number of useable 4K products on the market. Frankly, regarding 4K the broadcast industry is to date, at best, in an early development stage.

This isn't surprising given that many TV stations are still struggling with the transition from SD to HD and that the industry continues to make good money with HD technology. Correspondingly there is little incentive to bring the next generation of devices to market. After all, this would place the current migration to HD in question, especially if newer technology was an even better option.

Against this background working with established broadcast system manufacturers was extremely difficult. With the exception of Blackmagic Design no supplier had market ready devices or a unified 4K production workflow and even here, not all products presented on-line and in marketing material were actually available.

Beyond the difficulty in getting access to components, we also faced numerous technical and deadline barriers including routing the live signal over 400km from rural S dbaden to Unterf hrung and exchanging all of the studio equipment. The biggest challenge was ultimately ensuring a smooth switch to UHD without significant transmission loss. We managed to replace the entire transmission technology with less than 30 minutes of off-air time and switch the studio equipment without losing a single production day.

Regarding the ToolsOnAir setup, all hardware and software components were replaced during a two-hour live broadcast, tested and put into operation. This was an easy switch and ToolsOnAir provided remote support via TeamViewer.

ToolsOnAir: Tell us more about your decision to create a teleshopping network for men. What were some of the challenges you faced?

Michael Sichler: The German teleshopping market is geared toward female customers and is dominated by two major networks, QVC and HSE24. Additionally, there are some smaller stations focusing on female viewers as well. It didn't make sense for us to try to compete in an already saturated market plus the Pearl Group already had a broad and attractive range of products that traditionally appeal to male customers. It was a logical decision for us to target this neglected male audience. We focus on this target group not only in product selectio
LINK: https://www.toolsonair.com/pearl-tv-uses-just-play-as-the-first-europe...
See more stories from toolsonair

Europe Stories

25/08/2019

Elation for latest tour by renowned Mexican singers Emmanuel & Mijares

Elation for latest tour by renowned Mexican singers Emmanuel & Mijares posted: 25/08/2019 Two of the greatest figures in Latin pop history, Emmanuel and Mij...

25/08/2019

L-ISA Brings New Creative Freedoms for Mark Knopfler Tour

L-ISA Brings New Creative Freedoms for Mark Knopfler Tour posted: 25/08/2019 FOH engineer Dave Dixon enjoys new-found creative freedom with the L-ISA proc...

25/08/2019

Building Bridges in Madison County & The Netherlands

Building Bridges in Madison County & The Netherlands posted: 25/08/2019 The Bridges of Madison County is a musical based on Robert James Waller's 1992...

25/08/2019

Grass Valley Live Production Solutions Give Expert'ease the Edge

Grass Valley Live Production Solutions Give Expert'ease the Edge posted: 25/08/2019 Grass Valley's versatile cameras have been selected by Experte...

25/08/2019

Hong Kong Production Houses Invest in Riedel's Bolero for Large-Scale Event Production

Hong Kong Production Houses Invest in Riedel's Bolero for Large-Scale Event ...

24/08/2019

MultiDyne Evolves 12G Series of Fiber Transport Solutions at IBC2019

MultiDyne Evolves 12G Series of Fiber Transport Solutions at IBC2019 posted: 23/08/2019 Expanded 12G product family enables customers to better manage hig...

24/08/2019

Sony and TVN set live production milestone with new 4K HDR OB truck

Sony and TVN set live production milestone with new 4K HDR OB truck posted: 23/08/2019 Constructed by Carroserie Akkermans in the Netherlands Designed by ...

24/08/2019

EVS Strikes Major Deal with NEP to Upgrade their US Production Activities

EVS Strikes Major Deal with NEP to Upgrade their US Production Activities posted: 23/08/2019 NEP is investing over $8m to deploy the next generation EVS l...

24/08/2019

The search for a new CEO begins immediately

At an extraordinary meeting on 21 August 2019, the Supervisory Board of SGL Carbon SE decided to fill the position of the departing Chief Executive Officer exte...

24/08/2019

Ugandan teens use smartphones to share life stories

Which way would you hold the phone if you were filming for TV? ask trainers, Kate Middleton and Feras Saleh. I have never seen a TV came a reply. It was th...

24/08/2019

ProSiebenSat.1 PULS 4 GmbH Brings Its Media Operation into the Future with Dalet

Dalet, a leading provider of solutions and services for broadcasters and content professionals, has signed a deal with Austrian private broadcaster group ProSie...

23/08/2019

5 Ways to Take Control of Your Streaming with Spotify Premium

The music and podcasts you love on the world's most popular audio-streaming subscription service. On any device. Anytime. Anywhere. If that sounds good, th...

23/08/2019

Lukas Graham Becomes First Danish Artist to Hit 1 Billion Streams for a Single Song

Danish trio Lukas Graham, fronted by Lukas Forchhammer, has reason to celebrate....

23/08/2019

Interviews with Industry Leaders: Kjetil Rohde Jakobsen, Global Director Products and Partners, iflix

The Pay-TV Innovation Forum is a global research programme for senior pay-TV and...

23/08/2019

ITV commissions Kate and Kolo

Published: Fri 23 Aug 2019 ITV commissions Kate and Kolo ITV today announces the commission of Kate and Kolo, a brand new 6 x 30 studio sitcom for 2020. Res...

23/08/2019

ITV announces brand new factual series Meet The Furys

Published: Fri 23 Aug 2019 ITV announces brand new factual series Meet The Furys ITV has secured exclusive, behind-the-scenes access to film Tyson Fury and hi...

23/08/2019

Ericsson joins the Global Network Initiative (GNI)

Comprising ICT companies, academia, human rights and press freedom organizations, and investors, GNI works collaboratively to protect freedom of expression and ...

23/08/2019

Wheatstone To Show Compact IP Audio Console At IBC2019

Wheatstone To Show Compact IP Audio Console At IBC2019 posted: 23/08/2019 Strata 32 packs 64 channels and latest IP audio innovation into a 40 frame. Sh...

23/08/2019

Apantac Showcases KVM over IP at IBC2019

Apantac Showcases KVM over IP at IBC2019 posted: 23/08/2019 New KVM over IP card for OpenGear; KVM over IP Extenders with Fiber Apantac, an internatio...

23/08/2019

Broadcast Solutions to present new Streamline S12T (12G-SDI UHD) OB Van model at IBC2019

Broadcast Solutions to present new Streamline S12T (12G-SDI UHD) OB Van model at...

23/08/2019

NovaStar appoints PSCo as...

UK LED display distributor PSCo has been appointed as NovaStar's UK & Ireland distribution partner, becoming NovaStar's first UK distributor. NovaSt...

23/08/2019

UK researchers create world's smallest pixels

Photo credit: NanoPhotonics Cambridge/Hyeon-Ho Jeong, Jialong Peng Researchers from Cambridge University, UK, have created the smallest pixels to date, creatin...

23/08/2019

AES to host 2019 international headphone technology...

AES will host its second international headphone technology conference, offering three days of presentations, sessions and demonstrations dedicated to headphone...

23/08/2019

Recreating TV once thought doomed

Dan Meier gets permission to speak to Dad's Army: The Lost Episodes director and executive producer Ben Kellett Dan Meier 2 hours ago Dan Meier gets...

23/08/2019

Three quarters of US consumers expect to stream video via 5G

New report from IHS Markit Jenny Priestley 4 hours ago New report from IHS Markit target=_blank title=Share on LinkedIn class=share-linkedin> New rep...

23/08/2019

Sky's Cristina Gomila is first female recipient of SMPTE's Progress Medal

Highest honour awarded by SMPTE Jenny Priestley 4 hours ago Highest honou...

23/08/2019

New micro camera aims to solve optical image distortion

Jenny Priestley 5 hours ago A new company is launching a micro camera that aims to offer a solution to optical distortion in miniature cameras. Alpha Imag...

23/08/2019

TVN, Sony partner on Europe's largest 4K HDR OB van

Optimised for all production formats and standards (both SDR and HDR) Jenny Priestley 3 hours ago Optimised for all production formats and standards (bot...

23/08/2019

Eurofins Digital Testing to Provide IMF Analysis Solutions for the Digital Media Industry

HASSELT, BELGIUM and MUNICH, GERMANY - August 22, 2019 - Eurofins Digital Testin...

23/08/2019

GRIPPING NEW THRILLER RIDLEY ROAD ANNOUNCED FOR BBC ONE

New drama Ridley Road, written and adapted for television by award-winning writer Sarah Solemani (Barry, Aphrodite Fry), from the critically acclaimed novel by ...

23/08/2019

Harmonic Brings Real-World OTT and Broadcast Success to IBC2019

Harmonic Brings Real-World OTT and Broadcast Success to IBC2019 August 22, 2019 Innovations in Cloud and Software Lead Transformation to Simpler, More Scalabl...

23/08/2019

RTW to Showcase New Audio Meter and License at IBC 2019

RTW to Showcase New Audio Meter and License at IBC 2019 (21 August 2019, Cologne, Germany) RTW focuses on visualizing audio in order to let audio engineers ma...

23/08/2019

VSN announces new partnership with SNEWS for Enhanced and Interoperable News Production

VSN, a global technology company specializing in providing advanced software sol...

23/08/2019

FILMING IN WINNIPEG HAS BEGUN ON ENTERTAINMENT ONES BURDEN OF TRUTH SEASON 3 FOR CBC

BACKFILMING IN WINNIPEG HAS BEGUN ON ENTERTAINMENT ONES BURDEN OF TRUTH SEASON 3...

23/08/2019

Leading Hong Kong Production Houses Invest in Riedel's Bolero Wireless Intercom for Large-Scale Event Production

WUPPERTAL August 22, 2019 Leading Hong Kong Production Houses Invest in Riedel...

23/08/2019

Nokia appoints Gabriela Styf Sjman as Chief Strategy Officer and member of the Nokia Group Leadership Team

Nokia appoints Gabriela Styf Sj man as Chief Strategy Officer and member of the ...

22/08/2019

Binzhou University Uses Phantom VEO LAB 340 and 410L

Binzhou University (https://m.cucas.edu.cn/intro?sid=175), known for its quality of teaching and scientific research, has recently added a Phantom VEO LAB 340 a...

22/08/2019

Ben-Gurion University adds Phantom VEO 640S to Department

The Ben-Gurion University of the Negev's Department of Environmental Physics (https://in.bgu.ac.il/en/bidr/SIDEER/DSEEP/Pages/default.aspx) has recently obt...

22/08/2019

Ericsson announces changes to the Executive Team

Effective September 1, 2019, Fadi Pharaon is appointed Senior Vice President and Head of Market Area Middle East & Africa at Ericsson (NASDAQ: ERIC), and member...

22/08/2019

Ericsson meddelar frndring i koncernledningen

Fadi Pharaon har utn mnts till Senior Vice President och chef f r marknadsomr de Mellan stern & Afrika p Ericsson samt medlem i koncernledningen fr n och med d...

22/08/2019

NEW DPA 2028 VOCAL MIC AIMS TO CHANGE THE LIVE PERFORMANCE LANDSCAPE

Expertly Designed and Built to Survive the Road DPA Microphones presents a new addition to its microphone lineup, the 2028 Vocal Microphone. The 2028 delivers ...

22/08/2019

Lawo Debuts World's First AES67 Stream Monitoring Software

Broadcasters using the AES67 AoIP standard in their studios and production facilities finally have an easy way to keep themselves informed about the state of th...

22/08/2019

The Pay-TV Innovation Forum Reveals Key Findings for the Latin American Pay-TV Market

83 percent of Latin American executives surveyed believe that the shift to OTT w...

22/08/2019

How Calrec can Assist and Connect you

Calrec's powerful Assist and Connect applications are both centre stage at IBC 2019 on the Calrec stand, 8.C61. As the industry embraces new standards and w...

22/08/2019

RT's New Season puts focus on modern day Ireland, climate, live sport and entertainment, while shaping the nation with impactful Stories

RT today announced a slate of new impactful Irish programming, star signings an...

22/08/2019

A kind of magic: Brian May meets IK Multimedia

The gear that made Brian Mays guitar sound, painstakingly modelled by IK Multimedia for AmpliTube The sound of a lead guitarist legend... now painstakingly mo...

22/08/2019

What is holding back IP adoption?

By Kieran Kunhya, managing director, Open Broadcast Systems Jenny Priestley 1 hour ago By Kieran Kunhya, managing director, Open Broadcast Systems targ...

22/08/2019

Sky adds Love Nature in UHD

Content will be available in the UK, Germany and Italy Jenny Priestley 4 hours ago Content will be available in the UK, Germany and Italy target=_blank...

22/08/2019

Mediaset files complaint against Vivendi

Row over Mediasets plans to create new Amsterdam-based holding Jenny Priestley 3 hours ago Row over Mediaset's plans to create new Amsterdam-based ho...

22/08/2019

Brexit taking its toll on TV advertising

Enders Analysis predicts 5 per cent drop Y-on-Y in TV advertising Jenny Priestley 3 hours ago Enders Analysis predicts 5 per cent drop Y-on-Y in TV adver...