ELEAGUE and CDW Form New Technology and Marketing Partnership

16/10/2019

ELEAGUE and CDW Form New Technology and Marketing Partnership

WarnerMedia

October 14, 2019 - ELEAGUE and CDW, a leading provider of technology solutions and services, today announced an integrated partnership that will create enhanced fan experiences across ELEAGUE's properties on television, digital, social and in-arena. The partnership launched in time for Season 8 of the Rocket League Championship Series (RLCS) on Oct. 5 and will continue throughout the RLCS competitive calendar and ELEAGUE programming schedule in 2019 and 2020.

The multifaceted partnership will enable ELEAGUE to develop marquee franchise and content moments for fans - orchestrated by CDW and leveraging Lenovo technology. As the Official Arena Partner of ELEAGUE and RLCS, CDW is bringing years of experience in outfitting schools and other customers with the ultimate esports arenas by implementing the latest gaming PCs and accessories, performing network capacity and speed assessments and designing rooms and spaces for the optimum player and spectator experience. For ELEAGUE specifically, CDW will outfit the brand's studio and arena with Lenovo's state-of-the-art Legion gaming PCs and accessories.

Esports competitors need the latest technology to continue to excel and operate at their best, and CDW and Lenovo are uniquely positioned to provide that technology for them. CDW's experience in providing technology solutions for businesses of all industries and sizes gives them the expertise needed to create high-performance esports environments, said Seth Ladetsky, senior vice president of sales, Turner Sports. We are excited to partner with CDW and Lenovo to bring compelling esports stories to life for our growing fan base.

CDW has supported esports initiatives in high schools and higher education institutions - realizing the students' passion for the games and technology. In building on that momentum, this large-scale partnership allows CDW to maintain a prominent role in the ever-growing esports community through ELEAGUE.

The world of esports is rapidly growing, and we are excited to formalize our partnership with ELEAGUE. Whether it's a facility with five seats or 150 seats, CDW's esports experts are passionate about designing, implementing and managing world-class arenas for our customers, said Mark Chong, senior vice president, strategy and marketing, CDW. We look forward to this year's competition and are excited to collaborate with Lenovo and build the ultimate fan experience for ELEAGUE enthusiasts.

Throughout the partnership, CDW will be integrated across ELEAGUE's platforms, including its TBS broadcasts, on Twitch and ELEAGUE.com, and its social media. CDW will also be the presenting sponsor of ELEAGUE's Get IT Moment, where a highlight of each telecast will be displayed on a Lenovo tablet and analyzed by ELEAGUE's hosts.

Programing Note:

ELEAGUE kicked off a six-episode documentary series that weaves fast-paced scenes from RLCS Season 7 into its award-winning documentary storytelling on TBS. The show - ELEAGUE | Road to the Rocket League World Championship - signals ELEAGUE's extended focus on Rocket League-centric content, which includes nearly 10 hours of originally produced programming throughout the final months of the year.

About ELEAGUE:

ELEAGUE is a premium esports content and live tournament brand that has aligned with some of the most popular titles in the business through its first three years: Counter-Strike: Global Offensive - including the hosting of two CS:GO Major Championships - Overwatch , Call of Duty: Black Ops 4, Street Fighter V: Arcade Edition, Dota 2, EA SPORTS FIFA 19, NBA 2K Playgrounds 2, Injustice 2, Rocket League, TEKKEN 7, Gears 5, Super Smash Bros. Ultimate, Super Mario Maker 2, Splatoon 2, Magic: The Gathering Arena and Formula E. With a focus on innovative production capabilities, storytelling and exploring compelling narratives surrounding star teams and players, ELEAGUE has generated record levels of engagement with its content and positive reaction throughout the esports community since its launch in 2016.

About CDW:

CDW Corporation (NASDAQ: CDW) is a leading multi-brand technology solutions provider to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and a member of the S&P 500 Index, CDW was founded in 1984 and employs more than 9,700 coworkers. For the trailing twelve months ended June 30, 2019, the company generated Net sales over $17 billion. For more information about CDW, please visit www.CDW.com. For more information about CDW's esports solutions, please visit www.CDWG.com/esports.

LINK:	https://pressroom.warnermediagroup.com/us/media-release/eleague-and-cd...
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ELEAGUE and CDW Form New Technology and Marketing Partnership

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