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Portugal's SIC TV Turns to Avid for State-of-the-art Graphics

15/05/2019

Avid's Maestro graphics enables the Portuguese broadcaster to centralize graphics production at its new production complex based on Video over IP

Avid (Nasdaq: AVID) today announced that Portugals leading private broadcaster, SIC TV (Sociedade Independente de Comunica o), has signed an agreement for Avid to provide its Maestro graphics workflow and multi-year service agreement for SIC TVs new headquarters, which is Europes first Video over IP production facility.

Avids Maestro graphics gives SIC TVs production teams powerful collaborative and creative capabilities to engage audiences while increasing efficiency and reducing operational costs. Avid worked closely with channel partner VANTeC, whose deep graphics expertise and strong local support capabilities proved invaluable to SIC TV. VANTeC deployed Maestro graphic engines to handle SIC TVs myriad production needs, ranging from on-screen news graphics and video walls to virtual sets, augmented reality, sports graphics and branding.

Avids new Maestro | Engine provided hybrid Video over IP and SDI interfaces, which allowed us to standardize our graphics production; maximize resources by sharing templates amongst designers and operators; and improve operational efficiency, collaboration, creativity and innovation, said Jos Lopes, Director of Operations and Technology at SIC TV. The power and flexibility that Avid Maestro graphics provides made it the clear technology choice for our new facility.

To meet the demands of 24/7 news and entertainment programming across multiple TV channels, SIC TV expanded its graphics workflow, from real-time graphics creation using Maestro | Designer to management, distribution and playout using Maestro | News to presenting content using Maestro | Virtual Set and Maestro | Telestrator. The Maestro | Engine real-time graphics rendering platform powers SIC TVs Maestro graphics, while Avids FastServe | Playout next-gen video server streamlines ingest and playout.

With Avids state-of-the-art Maestro graphics, SIC TV is elevating its on-air visual identity and increasing its brand awareness through high quality content and photorealistic graphics.

In Portugals competitive media environment, SIC TV needs to retain and build market share with captivating graphics that drive audience engagement, said Jeff Rosica, Avid CEO and President. With this agreement, SIC TV will be able to engage viewers with enticing storytelling and more real-time broadcast graphics while at the same time reducing its operational costs. Already it is seeing results, having claimed the top spot among Portugals private broadcasters in just one month.

Alexandre Roriz, VANTeC CEO, added, The ability to easily integrate Avids powerful Maestro graphics with SIC TVs solutions enabled us to create agile, automated workflows across all production teams. As a result, SIC TV is poised to continue its rating climb and has established itself as one of the worlds leading Video over IP production facilities.
LINK: https://www.avid.com/press-room/2019/05/sic-tv...
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