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Globo tiene el mejor semestre de los ltimos cinco aos con el aumento de la audiencia en su prime time

26/07/2017

Las telenovelas A For a do Querer', Pega Pega' y Los D as Eran As ' registran excelentes ndices desde sus estrenos e impactan a m s de 100 millones de personas cada d a

Globo celebra los primeros seis meses de 2017. La empresa tuvo el mejor semestre de los ltimos cinco a os y fue la nica en registrar, entre las televisiones brasile as, un crecimiento de audiencia en comparaci n con el mismo per odo del a o pasado. El promedio de las 24 horas de su programaci n de enero a junio tuvo un alcance promedio diario de 98,1 millones de personas en el Panel Nacional de Televisi n (PNT), un buen crecimiento en comparaci n con el primer semestre de 2016 y el mejor desempe o desde 2012.

El buen desempe o es el resultado de la calidad y la diversificaci n de sus contenidos, junto con la estrategia de transmisi n de sus productos, de las inversiones en talentos y la innovaci n y de la comunicaci n diaria que Globo mantiene en todos sus canales de relaci n con su p blico. Tambi n se suma a estos factores la fuerza de los formatos que se mantiene en la preferencia del p blico brasile o: las telenovelas, que contar n con tres nuevos estudios integrados con tecnolog a de punta, exclusivos para sus producciones; y las series, que impulsaron al canal a crear la reci n inaugurada Casa dos Roteiristas ( Casa de los Guionistas , traducci n libre), polo creativo para la producci n de proyectos dirigidos a los mercados nacionales e internacionales.

Recientemente, confirman el fen meno las excelentes A For a do Querer', que solo en sus primeras semanas alcanz m s de 100 millones de personas y Pega Pega', ambas transmitidas en el prime time de Globo. Para la empresa brasile a, la vitalidad y la capacidad de adaptaci n de las telenovelas de aumentar, cada vez m s, sus constantes inversiones en infraestructura de creaci n, producci n y posproducci n, que generan obras actuales y relevantes, siempre l deres de audiencia en Brasil entero.

Escrita por la galardonada Gl ria Perez ( El Clon' y India - Una Historia de Amor'), A For a do Querer' trata sobre el choque entre nuestras voluntades y deseos y los l mites que afectan nuestras opciones. La telenovela se transmite a las 21:00, el horario principal del prime time del canal, tiene un alcance promedio de 45 millones (n mero de personas que ven por lo menos un minuto de la telenovela todos los d as) desde su estreno. Protagonizada por tres mujeres fuertes y carism ticas, una marca registrada de la autora, la trama tambi n desbord las redes sociales y asegur , en abril, el primer lugar en la reconocida Social Wit List, que destaca el ranking de los lanzamientos m s comentados en Am rica Latina.

El horario de las 19:00, que tradicionalmente emite tramas m s livianas, tambi n moviliz al p blico y registr excelentes n meros. Este es el caso de Pega Pega' que se estren en el mercado brasile o el mes de Junio y tiene un alcance medio de m s de 42 millones de personas cada d a, tambi n desde su estreno. La trama es una comedia rom ntica policial sobre el robo a un hotel de lujo en R o de Janeiro y las consecuencias que este evento tiene en la vida de las personas involucradas.

La buena receptividad del lanzamiento de Pega Pega' viene impulsada por el xito de su predecesora Rock Story'. Con una trama gil y con mucha m sica, se trata de un roquero en decadencia que intenta recuperar su xito al mismo tiempo que tiene que enfrentar su turbulento matrimonio, la aparici n de un hijo adolescente y un nuevo amor. La telenovela cautiv a los brasile os y registr una audiencia r cord en su ltimo cap tulo, impactando a m s de 48 millones de personas. Rock Story' tambi n sacudi las redes sociales, acumul m s de 31 mil comentarios en l nea en su estreno y consigui el primer lugar en la Social Wit List de noviembre de 2016, en Am rica Latina. El resultado, en este horario, solo viene despu s del desenlace de Totalmente Diva', telenovela destacada del cat logo internacional de Globo de este a o y cuyo estreno en Chile ubic al canal Mega como l der absoluto en el horario.

Adem s, la telenovela Los D as Eran As ' est conquistando al p blico brasile o. La trama trata sobre una pareja que no puede vivir un gran amor por los valores pol ticos de sus familias y del momento hist rico y turbulento vivido por Brasil en las d cadas de 1970 y 1980. En el horario de las 23:00, la telenovela tuvo un alcance promedio diario de 24 millones de personas desde su estreno.

Tambi n en series, Globo recientemente lanz A F rmula', que solo en su estreno alcanz m s de 15 millones de personas en todo Brasil. En una comedia rom ntica at pica, llena de humor y emoci n, la obra se adentra en una historia de amor que se extiende por el tiempo, adem s de plantear una cuesti n humana inquietante que nos acompa a desde siempre: la b squeda de la eterna juventud. Despu s de treinta a os de separaci n, una expareja exitosa en el rea de la est tica y la ciencia se reencuentra, pero se decepciona: l mantiene en la memoria a la novia de aquella poca; ella, al darse cuenta de su desilusi n, vuelve a sufrir. Pero ella tiene en su poder una f rmula genial de rejuvenecimiento, lo que cambia todo.

Ya Mister Brau', que termin su tercera temporada recientemente, tambi n fue responsable de los altos ndices de audiencia alcanzados por Globo. En su ltimo cap tulo, un promedio de 24 millones de personas vio al menos un minuto de la serie. La obra de Jorge Furtado (autor y director de Dulce Madre', ganadora del Emmy 2015 de mejor comedia) es una comedia que muestra la intimidad de la pareja Brau (L zaro Ramos, Lado a Lado') y Michele (Ta s Ara jo, El Color del Pecado'), dos estrellas de la m sica brasile a. l es una mega estrella, querido por el p blico y respetado por otros artistas; ella, hermosa y en sin
LINK: http://www.globotvinternational.com/newsDet.asp?newsId=629...
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