Matech Transforms Newsroom Sharing and Archive Workflows for Sinclair Broadcast Group
04/09/2015
Masstech Transforms Newsroom Sharing and Archive Workflows for Sinclair Broadcast Group
* Major new order for innovative Masstech for News solution builds on the system s proven, measurable success in maximizing news workflow efficiency
September 3, 2015 -- TORONTO, Ontario: Masstech -- the trusted provider of innovative, advanced workflow and media asset management solutions -- today announced that the company has received a major order for its Masstech for News newsroom sharing, media management and archiving system from Sinclair Broadcast Group, one of the largest and most diversified television broadcasting companies in the United States.
Sinclair owns and operates, programs or provides sales services to 163 television stations in 79 markets, more than 60 of which have news production operations. Sinclair s stations employ varying combinations of newsroom computer system (NRCS) and video production platforms. Masstech for News simplifies the movement of video and stories between Sinclair locations and archives and eliminates the workflow barriers.
A centralized Masstech for News installation serves as a hub for sharing content amongst all news-producing Sinclair stations. Local, interlinked deployments at numerous Sinclair sites empower those stations newsrooms with the full capabilities of Masstech for News, including automated local archive management; advanced, drag-and-drop sharing workflows; and access to content in the archives of other similarly-equipped Sinclair locations. The new order expands the number of Sinclair stations with full Masstech for News installations by more than 50%, following on the tangible benefits Sinclair has enjoyed from its initial implementation.
"Maintaining our leadership in local news requires optimizing our workflows to make the best use of our content resources across the entire group," said Del Parks, Senior Vice President and Chief Technology Officer at Sinclair Broadcast Group. "Masstech for News has enabled us to do exactly that, delivering measurable results that made it an easy decision to expand our initial deployment across many more stations."
"By removing workflow obstacles and automating our news sharing and archiving processes, Masstech for News has fundamentally changed how we produce and share news video between our stations, making us faster and more efficient while freeing our journalists to focus on creating the best possible content for our viewers," said Scott Livingston, Vice President of News at Sinclair Broadcast Group.
The success of Sinclair s initial Masstech for News deployment has been tangible, with Masstech-enabled stations sharing news stories and video more than two and a half times more often than those with legacy sharing processes.
Sinclair journalists at sites with local Masstech for News deployments now use a single, drag-and-drop operation to move text and video between stations or their archives, directly within their familiar AP ENPS and Avid(r) iNEWS(r) NRCS interfaces. The Masstech Media Wires feature also enables Sinclair journalists to push selected stories and video of national or regional interest to other stations across the group, appearing in a special news wire within ENPS or iNEWS at the other locations.
Masstech s unique Video-Follows-Text technology ensures that all story elements including text, metadata and media are transferred together seamlessly with one simple drag-and-drop action. This tight association between the story text and related video also makes it faster and easier for journalists to find and access archived video stored at their own site or other stations directly from their familiar NRCS interface, enabling and encouraging the re-use of content. Meanwhile, automated transcoding and tight integration with Sinclair s various production platforms ensures content is always in the correct format while transparently shielding users from the technical details.
"Sinclair s expansion of its Masstech for News deployment clearly demonstrates that the solution is delivering the rich benefits that it was designed to provide," said Joe French, President and CEO of Masstech. "By eliminating manual steps, technical complexity and the need for multiple user interfaces, Masstech for News lets newsrooms focus on producing great, content-rich stories in less time -- all while maximizing the use and re-use of valuable content across the entire enterprise. The results of Sinclair s first installations have proven the system s value, and we re delighted to be continuing to work with them to bring these benefits to many more stations in the group."
For more information about Masstech, please visit www.masstech.com.
About Masstech -- Masstech provides innovative software solutions and expertise that media organizations trust to manage their valuable digital media content and related information throughout its lifecycle. Masstech delivers superior user experiences, unmatched ROI and frictionless media asset management workflows that enable our customers to maximize their efficiency, monetize their content across multiple platforms, create better productions, enhance their competitive position, and save time and money. Masstech is headquartered in Toronto, Canada with international offices serving a marquee customer base that spans the globe. For complete information, visit www.masstech.com.
LINK: | http://www.theiabm.org/news/news_detail.masstech-transforms-newsroom-s... |
See more stories from iabm |
Most recent headlines
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
29/03/2024
XenData Announces Media Portal for its LTO and Cloud Archive Solutions
XenData Announces Media Portal for its LTO and Cloud Archive Solutions Brie Clayton March 29, 2024 0 Comments XenData, the provider of cutting-edge da...
29/03/2024
Autodesk Maya and 3ds Max 2025 Released With Time-Saving New Toolsets
Autodesk Maya and 3ds Max 2025 Released With Time-Saving New Toolsets Brie Clayton March 29, 2024 0 Comments Autodesk Flow Production Tracking and Flo...
29/03/2024
Dalet to Demo AI-Enabled Production, Automation and Monetization at NAB Show
PARIS Dalet has announced that during the 2024 NAB Show (booth #W1713), attendees can experience firsthand Dalet's collaborative, AI-enabled workflows that ...
29/03/2024
DirecTV Inks Deal to Carry 2024 Colorado Rockies Games
DENVER AND EL SEGUNDO, Calif. DirecTV has announced a new agreement with Major League Baseball that will allow Colorado Rockies fans to see this season's ga...
29/03/2024
S&P: Media, Telecom M&A Plunges to 13-Month Low
S&P Global Market Intelligence has released new data showing that dealmaking in the North America for media and telecom companies remains in the doldrums....
29/03/2024
NAB Show: Pebble Launches PRIMA Software Platform
EPSOM, Surrey, UK The automation, content management, and integrated channel specialist Pebble, has announced that it will be launching a new software platform ...
29/03/2024
Gray Television to Air Arena Football League Local Games
ATLANTA Gray Television Inc. has inked a multi-year agreement with the Arena Football League to bring Saturday arena football games over-the-air to local audien...
29/03/2024
Muvhango: Thursday's episode, 28 March 2024 [VIDEO]
Muvhango: Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South African webs...
29/03/2024
Gqeberha: The Empire - Thursday's episode, 28 March 2024 [VIDEO]
Gqeberha: The Empire - Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South...
29/03/2024
My Brother's Keeper: Thursday's episode, 28 March 2024 [VIDEO]
My Brother's Keeper: Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The Sou...
29/03/2024
Umkhokha: The Curse - Thursday's episode, 28 March 2024 [VIDEO]
Umkhokha: The Curse - Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South ...
29/03/2024
Skeem Saam: Thursday's episode, 28 March 2024 [VIDEO]
Skeem Saam: Thursday's episode, 28 March 2024 [VIDEO]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African s...
29/03/2024
House of Zwide: Thursday's episode, 28 March 2024 [VIDEO]
House of Zwide: Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episode of South African soapie House of Zwide on The South African...
28/03/2024
No votes for all
Out of an estimated 20,000 journalists in Pakistan, less than one thousand are women according to a recent Gender Disparity Report published by the Internationa...
28/03/2024
Give Me the Backstory: Get to Know 8 Women Filmmakers With Shorts at the 2024 Sundance Film Festival
A still from Jasmin Baumgartner's Bye Bye, Bowser, which screened as part ...
28/03/2024
The Best Shared Storage For Video Production
alt= class=wp-image-12214 data-lazy-src=/wp-content/uploads/2024/03/Best-Shared-Storage-EVO-logo-960x540-1.jpg/> Embarking on a cinematic journey or crafting a ...
28/03/2024
Future-Proofing the B-52
L3Harris is upgrading critical electronic warfare systems to ensure the iconic aircrafts spectrum superiority for decades to come....
28/03/2024
Supporting the RCAF for more than 25 Years with L3Harris' WESCAM MX-Series
L3Harris' WESCAM MX-Series EO/IR systems have supported the RCAF for more than 25 years....
28/03/2024
ENCO to Add AI News Anchor to Qimera Virtual Production Set
NOVI, Mich. During the 2024 NAB Show, ENCO will be showcasing an AI-driven virtual anchor delivering live news from a realistic 3D virtual news set....
28/03/2024
Johan de Nysschen Named President and CEO of ARRI Americas
MUNICH ARRI has announced that Johan de Nysschen has been put in charge of the ARRI Americas team as president and CEO ARRI Americas Inc....
28/03/2024
Fubo Inks Carriage Deal with YES Network
NEW YORK The YES Network and FuboTV have reached a multi-year carriage agreement that will allow Fubo to launch YES in its Pro base channel plan in time for YES...
28/03/2024
Dalet to Demo AI-Enabled Production, Automation and Monetization at NAB 2024
PARIS Dalet has announced that during its 2024 NAB showcase (booth #W1713), attendees can experience firsthand Dalet's collaborative, AI-enabled workflows t...
28/03/2024
Blackmagic Design Used on 2024 Oscar Nominated Films
Blackmagic Design Used on 2024 Oscar Nominated Films Brie Clayton March 28, 2024 0 Comments Blackmagic Design congratulates the many film professional...
28/03/2024
Arkona to Introduce BLADE//master Control and Orchestration Service at NAB 2024
Arkona to Introduce BLADE//master Control and Orchestration Service at NAB 2024 Brie Clayton March 28, 2024 0 Comments New option for BLADE//runner ke...
28/03/2024
Join Maxon for NAB 2024
Join Maxon for NAB 2024 Brie Clayton March 28, 2024 0 Comments Maxon returns to NAB with presentations by artists from around the world and demos of t...
28/03/2024
Boston Conservatory to Present Center Stage Production of A Midsummer Night's Dream at The Huntington
Boston Conservatory to Present Center Stage Production of A Midsummer Night'...
28/03/2024
The 4K cameras giving audiences an astronaut's view of Earth
TVBEurope meets Charles Black, founder and CEO of Sen, which has sent a payload of 4K cameras to the ISS to livestream images of Earth to audiences around the w...
28/03/2024
2024 Big Night In Raises $145k to Support Triangle Arts Councils
Capitol Broadcasting and WRAL-TV once again proudly supported our local arts community with the broadcast of Big Night in for the Arts Thursday, March 7, 2024. ...
28/03/2024
JIC, MRC Announce Accord On Roles In Judging Measurement Companies
With more companies offering different approaches to measuring television viewing and campaign effectiveness, two of the groups that evaluate potential media bu...
28/03/2024
Hulu Added to Disney Plus App for Bundle Subscribers
The Walt Disney Co. said that it launched Hulu on Disney Plus, which makes Hulu programming available via the Disney Plus app....
28/03/2024
GroupM To Double Ad Spending On Women's Sports Programming
Giant media buyer GroupM said it plans to double its media spending on women's sports....
28/03/2024
Scripps Renews State Farm As Sponsor of Friday Night WNBA on Ion
Scripps Sports said that State Farm has signed a new multi-year agreement to continue as the title sponsor of Ion's Friday night WNBA telecasts....
28/03/2024
Elisabeth Moss, Kerry Washington Sign On for Imperfect Women' on Apple TV Plus
Elisabeth Moss and Kerry Washington will star in, and executive produce, Imperfe...
28/03/2024
Telemundo Station Group Addresses Climate Change With Month-Long Initiative
Telemundo Station Group launches the month-long climate change initiative Our Planet Thursday, March 28. The multiplatform campaign ends on Earth Day, April 22,...
28/03/2024
Circle City Broadcasting Renews Nielsen Ratings Deal
Nielsen said that Circle City Broadcasting, owner of WISH-TV in Indianapolis, has renewed its local TV measurement deal....
28/03/2024
Lionsgate Extends Deal With Seth Rogen's Point Grey Pictures
Lionsgate Television said it extended its deal with Point Grey Pictures, the production company led by Seth Rogen, Evan Goldberg and James Weaver....
28/03/2024
Ariana DeBose Back as Tonys Host
Ariana DeBose returns as host of the Tony Awards Sunday, June 16, on CBS and Paramount Plus. It is her third consecutive time hosting, and it will be the 77th T...
28/03/2024
The Steve Wilkos Show' Renewed for Season 18
The Steve Wilkos Show has been renewed for its 18th season in national syndication, Tracie Wilson, executive VP, NBCUniversal Syndication Studios & E! News, sai...
28/03/2024
Sinclair Selects Embrace as Its Media Orchestration Engine
PARIS Embrace, a developer of advanced automation and orchestration software solutions, has announced that Sinclair Broadcast Group has selected Embrace's P...
28/03/2024
Nielsen and Circle City Broadcasting Renew Local TV Measurement Deal
NEW YORK Nielsen has a multi-year renewal with Circle City Broadcasting, Indianas only locally owned and operated broadcast and digital news media network, for ...
28/03/2024
JVC to Demo Its First Ever 40x Zoom PTZ Camera Series at 2024 NAB Show
LAS VEGAS JVC Professional Video has announced that it will debut its new KY-PZ540 Series PTZ Cameras with 40x zoom at 2024 NAB Show (Booth C4720)....
28/03/2024
Brightcove Launches Cloud Playout 2.0
BOSTON Brightcove has announced the launch of Cloud Playout 2.0, a platform that the company said will offer customers new ways to create linear channels, monet...
28/03/2024
NBC Sports Chicago to Air First-Ever Animated Real-Time Local Sports Telecast
The Chicago Blackhawks and NBC Sports Chicago have announced a collaboration with the NHL to bring fans the first-ever local animated real-time sports telecast....
28/03/2024
The Best News Coverage is Real, Live, Balanced, Professional
The Best News Coverage is Real, Live, Balanced, Professional Andy Marken March 28, 2024 0 Comments Hero image source News of the World, Perfect Wo...
28/03/2024
DJ Sbu makes shock return to SABC radio after almost a decade
DJ Sbu makes shock return to SABC radio after almost a decadeRevered radio host, media personality, philanthropist, and businessman DJ Sbu will finally be back ...
28/03/2024
Smoke and Mirrors: Thursday's episode, 28 March 2024 [VIDEO]
Smoke and Mirrors: Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South Afr...
28/03/2024
VEON Pays Back Outstanding Balance and Cancels its Revolving Credit Facility
28 Mar 2024 VEON Pays Back Outstanding Balance and Cancels its Revolving Credit Facility Amsterdam, 28 March 2024, 09.30 CET - VEON Ltd. (Nasdaq: VEON, Euronex...
28/03/2024
TNT Sports Gets Its College Game On for March Madness Audio
TNT Sports Gets Its College Game On for March Madness Audio Marching bands, crowds make up for lack of court FX and wired players By Dan Daley, Audio Editor ...