Sony Digital Rapids Pixel Power calrec Sony

Virtual MVPDs Crank Up the Marketing Heat

13/09/2017

Following somewhat recent marketing campaigns from DirecTV Now and Sling TV, two other virtual MVPD rivals - fuboTV and Hulu - have kicked off ad blitzes of their own.

fuboTV, a sports-focused OTT TV service, lit up its first national ad campaign, which centers on a character named Fubo Ch vez (actor Michael Varamogiannis), billed as the World's Greatest Fan.

fuboTV said the multi-platform campaign includes three 15-second spots to air during the NFL season on CBS, Fox, NBC and a mix of top cable networks, including national and regional sports nets. It's also developed spots tailored for social media channels.

For more, go to multichannel.com.
LINK: http://www.broadcastingcable.com/news/platforms/virtual-mvpds-crank-ma...
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