Singing The Praises Of Debonairs Pizza's Beef Almighty
22/05/2018
Debonairs Pizza has launched the Beef Almighty, a new premium quality beef steak topping range comprising three variants (Double Beef & Bacon, Spicy Beef, and Beef & Mushroom) with a new television commercial from FCB Joburg called Praise Singer'.
Created by the FCB Joburg team of Joint Chief Creative Officer Ahmed Tilly, Creative Director Greg Cameron, Copywriters Anthea Weber and Vusi Khoza and Art Director Gina Anderson King, the ad is fresh and engaging, largely thanks to the exuberant character performance of the now-quintessential Pizza Delivery Man.
As we all know, praise singers are used to announce the arrival of and sing the praises of important people. We were intrigued and excited when the agency suggested we use this practice to highlight the status of Debonairs Pizza's new, praiseworthy, beef steak pizzas, said Marketing Executive, Toni Joubert.
What better way to present a superior product in a fresh way than by using a uniquely South African insight, added Cameron. It's Debonairs Pizzas' most premium meat topping - praiseworthy as hell. An enthusiastic delivery guy who happens to be able to sing praises brought our idea to life in the most entertaining way .
TravelStart Flight and Hotel Bookings
TravelStart Bookings for the Film Industry
Get More Film Business South Africa
Select your Membership
Debonairs Pizza Beef Almighty Praise Singer' was directed by Zwelethu Radebe and Ian Difford, from Egg Films and Hungry Films respectively with post-production by Fuel Content. The ad took just one day to shoot, and the 30-second launch version will be followed by a 20-second cut-down. The 30-second commercial currently flighting on SABC, eTV and select DSTV channels.
View the ad here: https://youtu.be/eorTE07Llr8
Credits:
Client: Famous Brands
Brand: Debonairs Pizza Beef Almighty
Marketing Executive: Toni Joubert
Marketing Manager: Monica Sithole
Creative agency: FCB Joburg
Business Unit Director: Mogani Naidoo
Account Director: Kefilwe Khanda
Account Executive: Kaylyn Naicker
Chief Creative Officer: Ahmed Tilly
Creative Director: Greg Cameron
Copywriter: Anthea Weber
Copywriter: Vusi Khoza
Art Director: Gina Anderson King
Strategic planner: Sandiselwe Gamede and Katherine Anousakis
TV production: Linda Hauser
Media planners: Jedd Cokayne and Sulize Janse Van Vuuren - The Media Shop
Production companies: Egg Films and Hungry Films
Directors: Zwelethu Radebe; Ian Difford
Editor: Tessa Ford and Fuel Content
Post-production: Fuel Content
Commercials
Africa South Africa
Petra 0833031778
LINK: | http://www.filmcontact.com/news/south-africa/singing-praises-debonairs... |
See more stories from filmcontact |
Africa Stories
25/04/2024
Prison Journalism: Understanding recidivism in South African prisons
Prison Journalism: Understanding recidivism in South African prisonsDean Mashimbwe, a Zimbabwean migrant residing in Cape Town, was incarcerated at Pollsmoor Co...
25/04/2024
Prison Journalism: A glimpse inside Barberton Prison
Prison Journalism: A glimpse inside Barberton PrisonJean-Pierre Le-Roux is a divorced father of two beautiful children. He was incarcerated for 20 months for po...
25/04/2024
Riverside Studios presents world premiere of MOFFIE' stage play
Riverside Studios presents world premiere of MOFFIE' stage play MOFFIE delves into toxic masculinity and trauma in post-apartheid South Africa, reflecting...
25/04/2024
Tonight on Skeem Saam: Kobus assigns Pretty a big case
Tonight on Skeem Saam: Kobus assigns Pretty a big caseDon't miss Thuresday, 25 April's riveting episode of South African soapie Skeem Saam on SABC 1 on ...
24/04/2024
Tonight on Skeem Saam: Someone makes the call to have Lehasa killed
Tonight on Skeem Saam: Someone makes the call to have Lehasa killedDon't miss Wednesday, 24 April's riveting episode of South African soapie Skeem Saam ...
24/04/2024
Tonight on House of Zwide: Sphamandla and his goons force Keletso into their car at gunpoint
Tonight on House of Zwide: Sphamandla and his goons force Keletso into their car...
24/04/2024
Tonight on Scandal: A man smiles in the face of his friend while he deceives him
Tonight on Scandal: A man smiles in the face of his friend while he deceives himDon't miss Wednesday, 24 April's riveting episode of South African soapi...
24/04/2024
Endearing character from The Simpsons' is killed off' after 35 years, fans in shock
Endearing character from The Simpsons' is killed off' after 35 years, ...
24/04/2024
Tonight on Smoke and Mirrors: Caesar continues to ask questions about Thandiswa
Tonight on Smoke and Mirrors: Caesar continues to ask questions about ThandiswaDon't miss Wednesday, 24 April's riveting episode of South African soapie...
24/04/2024
Skeem Saam: Tuesday's episode, 23 April 2024 [video]
Skeem Saam: Tuesday's episode, 23 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African so...
24/04/2024
Endearing Simpsons character killed off' after 35 years, fans in shock
Endearing Simpsons character killed off' after 35 years, fans in shockAn often-seen yet seldom-discussed character from the popular show The Simpsons drops...
23/04/2024
Tonight on Skeem Saam: Pretty is shocked by what she finds out about Lehasa
Tonight on Skeem Saam: Pretty is shocked by what she finds out about LehasaDon't miss Tuesday, 23 April's riveting episode of South African soapie Skeem...
23/04/2024
Tonight on House of Zwide: Bra Zakes asks Isaac to hold off going to the cops until he's spoken to Sphamandla
Tonight on House of Zwide: Bra Zakes asks Isaac to hold off going to the cops un...
23/04/2024
Skeem Saam: Monday's episode, 22 April 2024 [video]
Skeem Saam: Monday's episode, 22 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soa...
23/04/2024
Skeem Saam' May Spoiler: Inside Mr Kgomo, Eunice's romance?
Skeem Saam' May Spoiler: Inside Mr Kgomo, Eunice's romance? Skeem Saam' May teasers reveal that Melita will be jealous of Mr Kgomo and Eunice's ...
23/04/2024
Tonight on Scandal: Dintle takes a huge risk on her quest to save her daughter
Tonight on Scandal: Dintle takes a huge risk on her quest to save her daughterDon't miss Tuesday, 23 April's riveting episode of South African soapie Sc...
22/04/2024
WATCH: Artists covering their favourite classics
WATCH: Artists covering their favourite classicsArtists often watch other performers to get some of their inspiration. Check out some of these classic famous so...
22/04/2024
WATCH: Queen of hip-hop Lil2Hood thanks Paris
WATCH: Queen of hip-hop Lil2Hood thanks ParisProducer and DJ Lil2Hood (Flash.Wrldwide) has proved that she's a queen of modern hip-hop. Lil2Hood thanked Par...
22/04/2024
Tonight on House of Zwide: Funani informs Isaac about Nkosi seeing his hijacker in Tembisa
Tonight on House of Zwide: Funani informs Isaac about Nkosi seeing his hijacker ...
22/04/2024
Tonight on Scandal: The carpet is pulled out from under Nhlamulo
Tonight on Scandal: The carpet is pulled out from under NhlamuloDon't miss Monday, 22 April's riveting episode of South African soapie Scandal! on e.tv ...
22/04/2024
LGBTQ+ writers asked to submit their stories
LGBTQ writers asked to submit their storiesWriters have been asked to submit their short stories (up to 20, 000 words) for an upcoming anthology called Just LG...
22/04/2024
[Watch] Queen of hip-hop Lil2Hood thanks Paris
[Watch] Queen of hip-hop Lil2Hood thanks ParisProducer and DJ Lil2Hood (Flash.Wrldwide) has proved that she's a queen of modern hip-hop. Lil2Hood thanked Pa...
22/04/2024
Isaac Mutant: HemelBesem gave me R2, 500'
Isaac Mutant: HemelBesem gave me R2, 500'Cape town rapper Isaac Mutant claims he was paid less than everyone else's fee for the use of his music in Sho...
22/04/2024
Afrikaans (free) television shows you can STILL watch
Afrikaans (free) television shows you can STILL watchAfrikaans television shows are making a comeback through AfriForumTV. However, not everyone wants to see sh...
22/04/2024
Tonight on Smoke and Mirrors: Virginia learns Sonto and Sakhile slept together
Tonight on Smoke and Mirrors: Virginia learns Sonto and Sakhile slept togetherDon't miss Monday, 22 April's riveting episode of South African soapie Smo...
22/04/2024
Tonight on Skeem Saam: Kgosi reveals the details of what he witnessed Lehasa doing
Tonight on Skeem Saam: Kgosi reveals the details of what he witnessed Lehasa doi...
21/04/2024
Gqeberha: The Empire' loses more viewers on DStv
Gqeberha: The Empire' loses more viewers on DStvTshedza Pictures' isiXhosa telenovela Gqeberha: The Empire' lost more viewers in March and was plac...
21/04/2024
Youngins' fans praise actor Thabiso Ramotshela as Mahlatse
Youngins' fans praise actor Thabiso Ramotshela as MahlatseSouth Africans praise former The River' actor Thabiso Ramotshela, who plays Mahlatse in Showm...
20/04/2024
Skeem Saam: Friday's episode, 19 April 2024 [video]
Skeem Saam: Friday's episode, 19 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soa...
19/04/2024
Tonight on Smoke and Mirrors: Thandiswa panics when she learns of possible evidence in Mthetho's office
Tonight on Smoke and Mirrors: Thandiswa panics when she learns of possible evide...
19/04/2024
Tonight on Skeem Saam: Khwezi stares death in the face
Tonight on Skeem Saam: Khwezi stares death in the faceDon't miss Friday, 19 April's riveting episode of South African soapie Skeem Saam on SABC 1 on DSt...
19/04/2024
Tonight on House of Zwide: Faith refuses to talk to Zola and to discuss the matter with Zanele further
Tonight on House of Zwide: Faith refuses to talk to Zola and to discuss the matt...
19/04/2024
Skeem Saam: Thursday's episode, 18 April 2024 [video]
Skeem Saam: Thursday's episode, 18 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African s...
19/04/2024
Prison Journalism: Tragic story of Jerry's life and crimes
Prison Journalism: Tragic story of Jerry's life and crimesDavid van Nek was incarcerated in Pollsmoor Prison from 2013 until 2015 and participated in the re...
19/04/2024
House of Zwide' Spoiler: Soka dates Mampho and Ona
House of Zwide' Spoiler: Soka dates Mampho and OnaThe House of Zwide' May teasers reveal that Soka will date both Ona and Mampho and get caught. Will h...
19/04/2024
Beer: Seven celebrities talk about their love
Beer: Seven celebrities talk about their loveBeer is one of the world's most popular beverages. We asked several celebrities about their favourite brews or ...
19/04/2024
Tonight on Scandal: Tlhogi cannot believe what she hears from Taps
Tonight on Scandal: Tlhogi cannot believe what she hears from TapsDon't miss Friday, 19 April's riveting episode of South African soapie Scandal! on e.t...
18/04/2024
Tonight on Smoke and Mirrors: Caesar almost finds Thandiswa with the bloody wedding dress
Tonight on Smoke and Mirrors: Caesar almost finds Thandiswa with the bloody wedd...
18/04/2024
Taylor Swift's The Tortured Poets Department' set to drop on FRIDAY
Taylor Swift's The Tortured Poets Department' set to drop on FRIDAYTaylor Swift will release her highly anticipated record The Tortured Poets Departme...
18/04/2024
Tonight on Skeem Saam: Lehasa puts his plan to eliminate Khwezi in motion
Tonight on Skeem Saam: Lehasa puts his plan to eliminate Khwezi in motionDon't miss Thursday, 18 April's riveting episode of South African soapie Skeem ...
18/04/2024
Prison Journalism: April's experiences of black boudoir
Prison Journalism: April's experiences of black boudoirThabo Mthembu was incarcerated in Pollsmoor Prison from 2014 to 2019. Read Thabo's story by Tha...
18/04/2024
Prison Journalism: Can gangsterism and violence be reduced in prison?
Prison Journalism: Can gangsterism and violence be reduced in prison?Dean Mashimbwe, a Zimbabwean migrant residing in Cape Town, was incarcerated at Pollsmoor C...
18/04/2024
Software-making music: How DJs are doing it
Software-making music: How DJs are doing itSoftware plays a big part in music production, recording, and performances. Here's what DJs are using, and how yo...
18/04/2024
Tonight on House of Zwide: Zanele later blindsides an unwitting Faith into meeting with Zola
Tonight on House of Zwide: Zanele later blindsides an unwitting Faith into meeti...
18/04/2024
Debut author stuns with international bestselling thriller Anna O'
Debut author stuns with international bestselling thriller Anna O'Matthew Blake burst onto the book scene with his bestseller Anna O', a deliciously d...
18/04/2024
Skeem Saam: Wednesday's episode, 17 April 2024 [video]
Skeem Saam: Wednesday's episode, 17 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African ...
18/04/2024
Watch: Trailers for the best Afrikaans movies ever made
Watch: Trailers for the best Afrikaans movies ever madeDon't know what to watch? Here are some of the best Afrikaans movie trailers ever made, including Too...
17/04/2024
Isitha: The Enemy' is the second-watched TV show on e.tv
Isitha: The Enemy' is the second-watched TV show on e.tvE.tv's popular telenovela, Isitha: The Enemy' secured second place on the channel with over...
17/04/2024
Tonight on Scandal: Dintle reels in the line but it seems she's the only one dangling
Tonight on Scandal: Dintle reels in the line but it seems she's the only one...