Event Videographer Todd Ruel Test Drives Panasonic AJ-PX70 P HD Camcorder At Detroit And Chicago Auto Shows

Videographer Todd Ruel, who shoots video stock footage and licenses it through Getty Images, recently took his new Panasonic AJ-PX270 P2 HD handheld camcorder to the Detroit and Chicago Auto Shows to document car manufacturers' latest offerings.

The PX270 produces brilliant images-this is the highest resolution camera that has ever landed within my price range, Ruel said.

The Dayton, Ohio-based event videographer upgraded to the PX270 after many years working with Panasonic's AG-HVX200 P2 HD handheld. The HVX200 was a great camera; I used it in combination with Final Cut Pro 7 and Color to edit together montages and color grade them before I uploaded them to Getty.

But clients really expect 1080p now, and the HVX200 was always at best a 720p camera, he continued. I did extensive research and decided on the PX270: it seemed like the best technical progression from my venerable HVX200, and the price was just within reach.

Ruel described the Detroit Auto Show as a giant exhibit hall full of brilliantly lit stages. Each carmaker's exhibit is lit optimally, but every stage is different. For me, it makes so much sense to have a fixed lens camera that can create a superior image on the fly. It really suits my run-and-gun shooting style.

Being able to control variables handily was essential to Ruel's camera operation at both auto exhibits. The PX270 produces outstandingly crisp images right out of the box, he noted. When you couple that with the fact that I can now create multiple settings that I can cycle through by using the Mode/Menu Cancel button, I really have the ability to make lots of adjustments more quickly and easily than before.

Ruel, who does all his own editing, said that the ability to adjust color temperatures on the fly means he has less color correction on the back end. He often shoots off-speed to slow down a car that can be spinning too fast on a turntable. Being able to cycle through variable frame rates vs. storing them in scene files has been another valuable efficiency.

When faced with a crowd gathered around an auto he needed to document, Ruel recounted being able to place the PX270 on a monopod extended four feet in the air, and shoot at 60fps to slow down any jitter. The videographer also called out the PX270's wave form monitor, battery power indicator and microP2 media as additional benefits of the camera.

Ruel typically shoots AVC-Intra 100 in 1080/30p and now edits in Final Cut Pro X. For samples of Ruel's work, see http://www.gettyimages.com/Search/Search.aspx?EventId=532838055&EditorialProduct=Recentevents&AssetType=film. For additional information, visit www.toddruel.com.

About the AJ-PX270

The AJ-PX270, Panasonic's first P2 HD handheld camcorder with AVC-ULTRA recording, combines the high quality and incredible efficiency of low bit rate recording and the flexibility of 3G/4G/LTE wireless mobility. The five-pound PX270 provides all the key functionality of Panasonic's high-end, shoulder-mount camcorder, and features high-sensitivity, low-noise 1/3 3-MOS imagers to produce stunning pictures, even in low light conditions.

With its innovative AVC-ULTRA codec, the PX270 features a wide range of recording modes, now including the visually lossless AVC-Intra Class200 as well as high-quality 100Mbps AVC-Intra Class100. For applications where file size is critical, the camcorder incorporates a choiceof AVC-LongG quality levels; for high-speed file exchange, the PX270's high-resolution AVC-Proxy encodes in parallel with higher bandwidth production formats, enabling fast, efficient offline editing,

For more information about the AJ-PX270 and other Panasonic professional video products, visitwww.panasonic.com/broadcastor contact Panasonic at877-803-8492.

Panasonic Solutions for Business

Panasonic delivers reliable business technology solutions that connect data with decision makers to drive better outcomes-for our customers and our customers' customers. Panasonic engineers reliable products and solutions that help to create, capture and deliver data of all types, where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, visual communications (projectors, displays, digital signage) and HD video production. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation.

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at us.panasonic.com/business-solutions.

About Panasonic Corporation of North America

Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub ofPanasonic's U.S. branding, marketing, sales, service and R&D operations. In Interbrand's 2014 annual Best Global Green Brands report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, built to meet LEED certification standards, adjacent to Newark Penn Station in Newark, NJ. Learn more about Panasonic at www.panasonic.com.

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