Sony Pixel Power calrec Sony

Summer Beer Jam: the French {Hop} Connection

24/04/2015

In February of 2015, the Alamo sent me and a crack team from sunny Austin to the wintry hills of Fort Collins in what was to be the theater s first brewing collaboration. The Alamo Drafthouse and Odell Brewing teamed up to bring people a beer inspired by the upcoming Drafthouse Films pick The Connection.

Odell Brewing Co. has been at the forefront of the craft beer boom since they were founded in 1989. It is true that Odell has a spotless reputation in the world of beer. They are heralded not only for their product but also for their focus on philanthropy and award-winning sustainability. However, behind the curtain of a respected, community-oriented brewery, the Alamo uncovered a disturbing secret, a lunacy that can only be explained as a symptom of thin mountain air: Odell confessed to preferring the breakfast burrito to its indisputably superior counterpart, the breakfast taco. And so, our mission became two-pronged: to create a beer that harmoniously married cinematic themes and hops but perhaps, more importantly, to teach Coloradans that there is a better way to put eggs in a tortilla.

The Connection delves into the heroin trade in France during the 70s (and stars the main dude from The Artist -- that wasn't a dog -- Jean Dujardin). The film pays homage to the scorched pavement, polyester suit gangster movies of yore. Dujardin has traded in his Clark Gable stache for a pair of Long Goodbye-esque sideburns. The viewer gets thirsty just looking at the hot concrete of Marseille and those heavy over-sized lapels.

After more than a few drinking brainstorming sessions, we schemed with Odell to make synergetic liquid magic. Teams from the Alamo and Odell came up with a creative way to pay respect to the movie by making a farmhouse saison using the French hop varietals Aramis and Triskell. The brewmasters at Odell crafted a recipe heavily incorporating these two aromatic hops in the daylong, 100 barrel boiling process.

They then dry hopped the ale even more at the very end of the process for an extra burst of grassy, pepper goodness. The lucky few from the Alamo got to dump in over 170lbs of these citrusy buds harvested from overseas. The floral characters of the plant combined to create a truly unique, rustic and bright farmhouse ale. We dubbed it: THE FRENCH {HOP} CONNECTION.

Hopheads pledging allegiance to any nation would have popped their top getting to smell those fragrant hops. Whether you re a Francophone or a native English speaker, massaging the hops between your fingers and wafting in the lupulin glands transcends language. The tightly packed green morsels of JUSTRIGHT bitter flavor are the stuff of peace treaties.

The crew at Odell made us feel right at home. Once we signed a series of safety waivers, they were more than willing to let us explore the brewery -- trusting of us not to trip over a web of transfer hoses or to fall into brew tanks. We were a couple of Laverne and Shirleys on the bottling line.

In the end we cranked out about 200 kegs worth of fruity and earthy ale. With only the slightest hint of bitterness, the collaboration clocks in at an admirable 7.3% ABV. The French hops resulted in an interesting and spicy pint that will perfectly accompany any movie this summer but, you know especially The Connection.

As a novice homebrewer, having the opportunity to make a big-boy-beer on a professional production scale was a real treat. I realized on our way back to Texas that a green dust from the leafy hops was sprinkled in the lining of my jeans, an aromatic souvenir of a great experience. For some reason, airport security took some convincing that the only herb making its way across Colorado state lines was of the hops variety.

The team-up was a supreme success with a delicious end game for Alamo attendees to enjoy in the coming months. My single regret is that, while try as I might, the Odell gang vehemently stands by their bogus burrito preferences. Bless their hearts... More tacos and beer for us Texans!

Read on for the press release!

The Alamo Drafthouse and Odell Brewing are pleased to announce the release of their first ever collaboration, The French {Hop} Connection. Inspired by the upcoming Drafthouse Films French crime thriller, THE CONNECTION releasing this summer this limited batch beer will be part of Odell's Bridge Series, available in stores and on tap starting in May, including at Alamo Drafthouse locations in Texas, Colorado, and Missouri. In addition to offering The French {Hop} Connection, these Alamo locations will also feature a mini Odell tap takeover, with several taps dedicated to other Odell brews throughout the month of May.

The creation of The French {Hop} Connection was a true collaborative process taking place over several months and culminating with Alamo CEO and Founder Tim League traveling to Odell's home base of Fort Collins, Colorado, along with members of the Alamo Beer Team for a final tasting and brewing session this past February.

At Drafthouse Films we are always looking for innovative ways to share and promote our unique film releases, said Alamo Drafthouse founder Tim League. Odell is one of the best, most innovative breweries in the nation, and I knew they would love the challenge of pairing a French-style beer to our new French crime thriller THE CONNECTION.

We were excited to work with the Alamo on this project, says Odell Head Brewer Bill Beymer. We wanted to craft a beer that would compliment the film and be a great representation of what we do. With The French {Hop} Connection,' I think we have achieved that.

The French {Hop} Connection is a Saison-style ale featuring sought-after French hop varietals Aramis and Triskel over 112 pounds worth!

We were able to to source both Triskel and Aramis hops from a grower in France, says Beymer. It was the first time we used these
LINK: http://drafthousefilms.com/blog/entry/summer-beer-jam-the-french-hop-c...
See more stories from drafthousefilms

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

28/04/2024

Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2

Mediahaus delivers the first SRT live-streaming sports production over 5G with U...

24/04/2024

SBS marks Earth Day as The Cook Up with Adam Liaw becomes first Australian show to have its carbon footprint validated through SSA

SBS marks Earth Day as The Cook Up with Adam Liaw becomes first Australian show ...

24/04/2024

Save money every day with SBS's Ricardo Gonalves and Peggy Giakoumelos on new Cost of Living Secrets podcast

Save money every day with SBS's Ricardo Gon alves and Peggy Giakoumelos on n...

24/04/2024

Authentic Perspectives

The first feature film from writer-director Shaun Seneviratne, Ben and Suzanne: A Reunion in 4 Parts depicts the struggle between love and duty as Ben (Sathya S...

24/04/2024

Melanie Georgieva Joins Panalux as Long Form Sales Director

LONDON, England (24 April 2024) Panalux, a leading rental provider of lighting and power solutions for the motion-picture industry and part of Panavision'...

24/04/2024

Deutsche Telekom Powers New MagentaTV Service With Broadpeak's Cloud DVR Solution

April 24, 2024 -- Deutsche Telekom Powers New MagentaTV Service With Broadpea...

24/04/2024

Mundo Hispano Digital Launches MundoNow Connect

ATLANTA Mundo Hispano Digital has launched a new advertising product, MundoNow Connect, that is designed to help advertisers reach Hispanic audiences on connect...

24/04/2024

Epic Games Releases Unreal Engine 5.4

Epic Games has released a major new version of Unreal Engine, which has become a mainstay in virtual production, that includes new features and improvements to ...

24/04/2024

NAB Show Welcomes Creators to Las Vegas

The National Association of Broadcasters welcomed the industry to its annual extravaganza last month in Las Vegas. The sights and sounds were similar to previou...

24/04/2024

Chptr, Gray Television Launch on Video Obituary Platform

NEW YORK Chptr and Gray Television have announced that they are introducing a new video solution for funeral homes and communities that will allow funeral direc...

24/04/2024

Adobe Charts the Future of Creativity and AI at MAX London

Adobe Charts the Future of Creativity and AI at MAX London Brie Clayton April 24, 2024 0 Comments Adobe is taking MAX, the world's largest creativ...

24/04/2024

Curtis LeGeyt, NAB President and CEO, Extends Contract

National Association of Broadcasters president and CEO Curtis LeGeyt has agreed to a contract extension that keeps him at the trade association's helm throu...

24/04/2024

Jo Ann Ross Steps Down as Ad Sales Chairman at Paramount

Jo Ann Ross, the long-running queen of television advertising sales, is stepping down from her role as chairman of Paramount Advertising at the end of the month...

24/04/2024

Scripps Names James Galindo as Station Manager in Bakersfield

E.W. Scripps said it named James Galindo as station manager for KERO, the ABC affiliate in Bakersfield, California....

24/04/2024

Amazon Prime Video's Fallout' Tops TVision Power Score Rankings

Amazon Prime Video's Fallout topped TVision's Power Score rankings of shows on connected TV for the week of April 15....

24/04/2024

DoubleVerify Gets MRC Stamp for CTV Viewability Metrics

DoubleVerify said that it received accreditation from the Media Rating Council for its measurement of video viewable impressions and related metrics for connect...

24/04/2024

PlayBox Neo Highlights Latest Advances in Smart Media Pla...

PlayBox Neo reports a successful and well attended 2024 NAB Show, held in mid April at the Las Vegas Convention Center. Now in its 101st year, the event attract...

24/04/2024

MPEG-5 LCEVC Showcase at NAB 2024 demonstrates ecosystem...

MPEG-5 LCEVC ecosystem support continues to grow and includes TVs and set-top boxes, gearing up for the deployment of TV3.0 in Brazil New, never-before-seen ...

24/04/2024

Black Box and NOVO at Integrate Middle East 2024 Featurin...

At Integrate Middle East 2024 in Booth AR-F45, where the company is exhibiting along with its partner NOVO, Black Box will feature IP-based KVM and AV solution...

24/04/2024

NEP Belgium Taps manifold CLOUD in Virtual OB Setup for Live Sports

FRANKFURT, Germany Software solutions provider manifold technologies has announced that its manifold CLOUD was selected by NEP Belgium to provide a signal proce...

24/04/2024

Integral Ad Science Achieves MRC Accreditation

NEW YORK Integral Ad Science has announced that it has earned Media Rating Council (MRC) accreditation for its sophisticated invalid traffic (SIVT) filtration f...

24/04/2024

Plex Launches NFL Channel

LOS GATOS, Calif. Streaming media company Plex has announced a partnership with the National Football League that will add the NFL Channel, the NFLs 24/7 free l...

24/04/2024

NAB Extends Contract for President & CEO Curtis LeGeyt

WASHINGTON, D.C. NAB President and CEO Curtis LeGeyt has agreed to a contract extension that will keep him at the helm of NAB through 2029, according to NAB Joi...

24/04/2024

GlobalM, scoopa Form Strategic Partnership To Enable Speedy Content Distribution

GENEVA, Switzerland Software-defined video network (SDVN) platform specialist GlobalM and broadcast-quality content distribution expert scoopa have formed a str...

24/04/2024

Screen Australia celebrates Australian projects bound for Cannes Film Festival 2024

24 04 2024 - Media release Screen Australia celebrates Australian projects bound...

24/04/2024

Berklee Online to Hold 2024 Berklee Onsite Music Conference May 31-June 1

Berklee Online to Hold 2024 Berklee Onsite Music Conference May 31-June 1 The in-person conference is open to Berklee Online students and the music community ...

24/04/2024

Kargo Gives Buyers More Detail on CTV Campaigns

Kargo said it has launched a new product that gives advertisers more details about the connected TV campaigns they are buying....

24/04/2024

MundoNow Connect Launches To Help Brands Target Hispanics on CTV

Mundo Hispano Digital said it has launched MundoNow Connect, which is designed to use first-party audience data to help advertisers reach Latino connected-TV vi...

24/04/2024

Brittney Griner Sits With Robin Roberts for 20/20' Special

Brittney Griner, the WNBA star who spent 10 months in a Russian prison, sits with Robin Roberts for a primetime special on ABC Wednesday, May 1. The 20/20 speci...

24/04/2024

DirecTV Adds Content From Cineverse, Scripps

To give its subscribers more content to pick from, DirecTV Stream is making deals to carry streaming channels from Cineverse and additional digital multicast ch...

24/04/2024

Jenny Padura Named Anchor at Univision's WLTV Miami

Jenny Padura has been promoted to co-anchor on the 6 and 11 p.m. newscasts at WLTV Miami, known as Univision 23. She starts April 25 and will anchor with Ambros...

24/04/2024

Paris Schutz Joins WFLD Chicago as Political Reporter

Paris Schutz has joined WFLD Chicago, known as Fox 32, as a political reporter. He starts April 29 and will handle all political coverage for the station, repor...

24/04/2024

Plex Adds NFL Channel Ahead of Draft Coverage

Plex has made a deal with the National Football League that will let users watch the NFL Channel, the league's free ad-supported streaming television (FAST)...

24/04/2024

Schwarzenegger, Stallone Discuss Rivalry on TMZ Presents'

Arnold Schwarzenegger and Sylvester Stallone sit for a chat when TMZ Presents: Arnold & Sly: Rivals, Friends, Icons debuts on Fox Tuesday, April 23. The pair di...

24/04/2024

Lionsgate Signs Long-Term Deal With TV Production Head Gary Goodman

Lionsgate Television said it signed a new multiyear employment agreement with executive VP, worldwide production, Gary Goodman....

24/04/2024

Miguelangel Lopez Upped to Regional VP of News at Telemundo Florida Trio

Miguelangel Lopez, WTMO Orlando (Florida) VP of news, has been named regional VP of news and content for WTMO, WRMD Tampa and WWDT Fort Myers, effective immedia...

24/04/2024

Rohde & Schwarz and IPG Automotive unveil a complete Hardware-in-the-Loop automotive radar test solution

Rohde & Schwarz and IPG Automotive unveil a complete Hardware-in-the-Loop automo...

24/04/2024

My Oni Girl' Trailer Unveils a World Where Suppressed Emotions Can Transform You

Back to All News My Oni Girl' Trailer Unveils a World Where Suppressed Emo...

24/04/2024

Nurturing a new look for Huntapac

Posted on 24 Apr 2024 Creating a contemporary brand update that reflects a company's strong heritage can often pose a challenge, yet its a task ICG embrace...

24/04/2024

2024-04-24

Beginning in May, a special Today at Apple series titled Made for Business will offer small business owners and entrepreneurs free opportunities to learn how ...

24/04/2024

Print beats other media channels to deliver largest ROI

% of profit volume % of advertising investment % of full payback % of sustained parback % of short-term payback % of immediate payback Full payback ROI S...

24/04/2024

Skeem Saam: Tuesday's episode, 23 April 2024 [video]

Skeem Saam: Tuesday's episode, 23 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African so...

24/04/2024

Endearing Simpsons character killed off' after 35 years, fans in shock

Endearing Simpsons character killed off' after 35 years, fans in shockAn often-seen yet seldom-discussed character from the popular show The Simpsons drops...

24/04/2024

Rays Up: Decoding AI-Powered DLSS 3.5 Ray Reconstruction

Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and which showcases new hardware, ...

24/04/2024

Forecasting the Future: AI2's Christopher Bretherton Discusses Using Machine Learning for Climate Modeling

Can machine learning help predict extreme weather events and climate change? Chr...

24/04/2024

NVIDIA to Acquire GPU Orchestration Software Provider Run:ai

To help customers make more efficient use of their AI computing resources, NVIDIA today announced it has entered into a definitive agreement to acquire Run:ai, ...

24/04/2024

How Virtual Factories Are Making Industrial Digitalization a Reality

To address the shift to electric vehicles, increased semiconductor demand, manufacturing onshoring, and ambitions for greater sustainability, manufacturers are ...

23/04/2024

Tackling lies online: the answer may be all in the mind

Psychology can play an important role in helping us understand what audiences respond to (Dr Jon Roozenbeek, Cambridge Social Decision-Making Lab) For newsroom...