Latest Sony BRAVIA ad puts fireworks on display in stunning 4K detail
02/09/2015
The show-stopping fireworks display demonstrates the stunning picture quality of BRAVIA 4K Ultra HD TVs, celebrating the best of its clarity, colour and contrast
To experience the magic and beauty up close, drones with Sony CineAlta F55 4K cameras were used to fly near the fireworks and capture never-been-seen before footage
A mix of bespoke hand crafted fireworks were used in the making of the ad
The soundtrack to the advert is by Sony Music artist Kygo ft. Conrad Sewell with a remixed version of Firestone
Today, Sony launches its latest advertising campaign which celebrates every detail' of its glorious X90C BRAVIA 4K Ultra HD TV. This ultimate TV adds Sony's powerful Processor X1 giving you the best picture quality whatever you're watching, with the smartest user experience with Android TV, all wrapped up in the elegant design that's just 4.9mm thin.
The ad, made by Californian based director Ben Tricklebank, together with production company Soup and ad agency DDB Germany, is made up of a combination of different shooting methods and angles, and sets out to capture people's view of the fireworks going off around the city's streets, watching the magic of the night-time sparkling sky lighting up from different locations, culminating on a rooftop, where viewers get a close-up of the beautiful patterns over the high rise skyline.
Fireworks paint a powerful visual picture - ideal for communicating the abilities of Sony 4K TV. The ad features fireworks through different camera angles, each display offering something that is truly unique - from the ground, from above and from within the spectacular moment it explodes. The use of innovative filming techniques such as drones to capture such angles provides a really distinctive view. No special effects were used in the striking ad.
Director,Ben Tricklebank commented, The idea was to take a stunning but familiar image - in fireworks - and really show it in a completely different and an unexpected way. The new ad offers a glimpse from the sky, a close up of the beauty of a firework showering colour through a black night backdrop - truly harnessing and visualising the power of 4K.
Using drones to capture part of the footage in the ad was a really innovative and different approach and one we felt gave viewers a completely different view.
Mikio Nakazawa, Head of Pan European Brand Activation, Sony Europe, adds, Sony is well known for its history of iconic ads, this time is no different. We wanted to create something where viewers can really feel the detail of 4K and be part of the action, even if that is up high, in the sky. This is a different but beautiful approach to the ads we've seen in days gone by.
I hope that when people watch the new ad on our Sony 4K TVs they will be able to see for themselves the level of detail and contrast boosted by the powerful 4K Processor X1 combined with our exclusive TRILUMINOS Display technology which brings lifelike vivid colour. The soundtrack, which has been re-recorded with a new stripped back composition for the ad, shows that Sony 4K is not just about the incredible picture quality but the sound quality too - the mesmerizing music truly captures the emotion of the moment.
The campaign officially launches with the TV Commercial which will first air in the UK on 1st October runs until 22nd November. The campaign also encompasses digital media (live until the end of November), outdoor, cinema, VOD and print which will be running until the end of December.
As a result of the music consulting provided by Sony Music's Brand Partnership & Music Licensing division the soundtrack to the Sony 4K Ultra HD TV advert comes from Kygo ft. Conrad Sewell with a remixed version of Firestone.
Speaking about the soundtrack, Kygo says I am honoured that Sony have selected Firestone' for their stunning looking BRAVIA commercial. I enjoyed working with them and the musicians involved to re-record the single, giving it a renewed sound which goes hand-in-hand with the visuals of the commercial.
Listen to the song from the ad on Spotify or iTunes.
Experience the ad in all its splendour by watching it on a Sony 4K Ultra HD TV. Watch the fireworks explode, sense the magic in the crisp evening air and hear the emotion of the superior sound quality on the 2015 4K Ultra HD Line-up. Witness the amazing detail of 4K by visiting your local retailer or Sony Centre, you can find your nearest retailer online.
The entire range of Sony 4K Ultra HD TVs are available now.
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $68 billion for the fiscal year ended March 31, 2015. Sony Global Web Site: http://www.sony.net/
LINK: | http://presscentre.sony.eu/pressreleases/latest-sony-bravia-ad-puts-fi... |
See more stories from sony |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
19/04/2024
Comcast Launches NOW
PHILADELPHIA As government subsidies for broadband services come to an end, Comcast has launched NOW, a new product portfolio of lower-cost Internet, mobile and...
19/04/2024
DirecTV Stream Adds CW Affiliates
DirecTV Stream has added more local CW stations for its streaming customers in Boston, Charlotte, Cincinnati, Cleveland, Hartford-New Haven Conn., Phoenix, San ...
19/04/2024
MediaCo Acquires Estrella Media's Content and Digital Operations
NEW YORK & LOS ANGELES MediaCo Holding Inc. has announced that it has acquired all of Estrella Media's network, content, digital, and commercial operations....
19/04/2024
Adobe Launches New Adobe Express Mobile App with Firefly AI
SAN JOSE, Calif. Adobe has announced that the all-new Adobe Express mobile app is available to all users, bringing features powered by Adobe Firefly generative ...
19/04/2024
Netflix Adds 9.3M Subs in Q1
LOS GATOS, Calif. Netflix reported another blockbuster quarter by adding 9.33 million new subscribers in Q1, 2024 as global paid memberships hit 269.6 million, ...
19/04/2024
The Current State of the Industry and the Future Impact of AI
The Current State of the Industry and the Future Impact of AI Hillary Lewis April 18, 2024 0 Comments The Entertainment Industry: How did we get here ...
19/04/2024
After Effects Tutorial Text Blur Reveal
After Effects Tutorial Text Blur Reveal Andy Ford April 18, 2024 0 Comments Here's a way to do a quick blur reveal for your text layer. Start by...
19/04/2024
Hollyland Mars M1 Enhanced Wireless Transmitter / Receiver
Hollyland Mars M1 Enhanced Wireless Transmitter / Receiver Colin Smith April 18, 2024 0 Comments This tutorial shows the new wireless transmitter rece...
19/04/2024
Resolve Fusion: Writing Expressions with Lua
Resolve Fusion: Writing Expressions with Lua Simon Ubsdell April 18, 2024 0 Comments The answer to the very frequently-asked question: what is the pro...
19/04/2024
B+C,' Next TV' Announce Winners of Best of Show Awards at NAB Show
B+C and Next TV have announced the winners of Best of Show Awards for the 2024 NAB Show. The awards were judged by a panel of industry experts at the convention...
19/04/2024
Cate Blanchett Narrates Nature Series on Netflix
Cate Blanchett narrates the Netflix series Our Living World, which premieres April 17. The four-part series looks at the extraordinary creatures around the glob...
19/04/2024
For All Mankind' Spinoff Is in the Works at Apple TV Plus
Apple TV Plus has a spinoff of For All Mankind in the works. It is called Star City and details the cosmonauts, engineers and intelligence officers working behi...
19/04/2024
Jacquie Walker, Longtime Buffalo Anchor, Stepping Down From Desk
Jacquie Walker, longtime anchor at WIVB Buffalo, will step down from the anchor desk. She has spent over 40 years at WIVB and her last day as an anchor is May 2...
19/04/2024
Bob Hearts Abishola' To Make Syndicated Debut This Fall
Bob Hearts Abishola will premiere in broadcast syndication this fall on such station groups as Nexstar Media Group, Sinclair, Hearst Television, Tegna, E.W. Scr...
19/04/2024
Live With Kelly and Mark' Celebrates One-Year Anniversary
Live With Kelly and Mark remains TV's top entertainment talk show as Kelly Ripa and her co-host and husband Mark Consuelo celebrate their one-year anniversa...
19/04/2024
Sean McLaughlin Named VP of News at Graham Media Group
Sean McLaughlin has been named VP of news for Graham Media Group. He had been senior VP of local news at E.W. Scripps. He will will be responsible for developi...
19/04/2024
Netflix Shares First Peek at Long-Awaited One Hundred Years of Solitude'
Netflix has shared the first trailer from One Hundred Years of Solitude, a series based on the esteemed novel by Gabriel Garc a M rquez. The streamer is on boar...
18/04/2024
First Look: Tom Durant Pritchard joins the cast of crime drama Miss Scarlet for its fifth series
Tom Durant Pritchard as Alexander Blake Thursday 18 April 2024 Tom Durant Prit...
18/04/2024
Alone Australia goes from strength to strength
Alone Australia goes from strength to strength 18 April, 2024 Media releases The program again delivers for SBS with significant uplifts in digital BVOD vi...
18/04/2024
L3Harris to Expand and Modernize Solid Rocket Motor Manufacturing in Virginia
ORANGE COUNTY, Va., April 18, 2024 - L3Harris Technologies [NYSE:LHX] has entered into an agreement with Orange County, Virginia, to fund the expansion and mode...
18/04/2024
Achieving Air Dominance by Advancing Imaging & Designating EO/IR Capabilities
L3Harris Sky Warden multi-mission aircraft, equipped with the WESCAM MX-15 and WESCAM MX-20 EO/IR sensor systems, was selected for USSOCOMs Armed Overwatch prog...
18/04/2024
US Space Force Extends Partnership with L3Harris to Enhance Space Domain Awareness
MELBOURNE, Fla., April 18, 2024 - L3Harris Technologies (NYSE:LHX) has received ...
18/04/2024
2024 NAB Show Attendance Topped 61,000
LAS VEGAS The National Association of Broadcasters is reporting that more than 61,000 people attended the 2024 NAB Show, where artificial intelligence and the c...
18/04/2024
How today's storage and memory decisions underpin future creativity
Ann Keefe, Regional Director - UK and Ireland at Kingston Technology, explains how storage and memory decisions made now are underpinning creativity in the futu...
18/04/2024
Krisha Marcano Announced as Dean of Theater for Boston Conservatory at Berklee
Krisha Marcano Announced as Dean of Theater for Boston Conservatory at Berklee The theater educator, choreographer, and performer will join Boston Conservator...
18/04/2024
Escape Studios obtains UKVI licence to support international students
The newly acquired UKVI licence enables Escape Studios to recruit and retain international students By Matthew Corrigan Published: April 18, 2024 The newl...
18/04/2024
NAB 2024 popular among first time visitors
Attendees from more than 163 countries were present, including 34 delegation buying groups from around the world By Matthew Corrigan Published: April 18, 202...
18/04/2024
Dyn Media and NEP Germany pioneer new frontier in remote...
In August 2023, Dyn Media launched as a new broadcaster in European sports, aimed at giving sports beyond football the exposure and viewership they deserve. The...
18/04/2024
Hitomi partners with ES Broadcast Hire for US rentals
Hitomi Broadcast, market leader in audio/video alignment and latency tools based in the UK, has signed a partnership deal with global broadcast rental specialis...
18/04/2024
Screen Australia and Dynamic Television announce new Scripted Initiative
18 04 2024 - Media release Screen Australia and Dynamic Television announce new Scripted Initiative Savage River Screen Australia and Los Angeles-based telev...
18/04/2024
Vislink's DragonFly V - The Company's Smallest-Ever Transmitter Debuted at NAB 2024
Vislink's DragonFly V - The Company's Smallest-Ever Transmitter Debuted ...
18/04/2024
MediaSilo to Offer Camera to Cloud with Atomos
MediaSilo to Offer Camera to Cloud with Atomos Brie Clayton April 17, 2024 0 Comments Integration between MediaSilo and Atomos Cloud Studio unlocking ...
18/04/2024
MultiDyne Updates its SilverBULLET Series to Serve More Fiber-Optic Links
MultiDyne Updates its SilverBULLET Series to Serve More Fiber-Optic Links Brie Clayton April 17, 2024 0 Comments MultiDyne Fiber Optic Solutions intro...
18/04/2024
Cinedeck Partners with Paramount to Revolutionize Content Delivery Process
Cinedeck Partners with Paramount to Revolutionize Content Delivery Process Brie Clayton April 17, 2024 0 Comments Cinedeck, a pioneer in integrated de...
18/04/2024
Unreal for video adding rocks and foliage
Unreal for video adding rocks and foliage Graham Quince April 17, 2024 0 Comments Welcome to my series on learning Unreal Engine for After Effects u...
18/04/2024
Best Budget Beginner-Friendly 4k Drone
Best Budget Beginner-Friendly 4k Drone Sean Alami April 17, 2024 0 Comments Potensic Atom 4k 3 axis Gimbal Drone, ideal drone for beginners. Some con...
18/04/2024
Race or Just Have Fun at Rocky Mount Mills for a Good Cause, Not Your Run of the Mill 5K
Rocky Mount Mills will be overflowing with runners, families and friends, all fo...
18/04/2024
Berklee's Yoon-Ji Lee Receives Guggenheim Fellowship
Berklee's Yoon-Ji Lee Receives Guggenheim Fellowship Lee, an assistant professor of composition, creates music based on unconventional and nonlinear struc...
18/04/2024
Ben Sherwood, Former ABC President, Named CEO at The Daily Beast
Ben Sherwood, former president of Disney ABC Television Group, has been named CEO and publisher at The Daily Beast. Joanna Coles, former chief content officer a...
18/04/2024
Tonight on Skeem Saam: Lehasa puts his plan to eliminate Khwezi in motion
Tonight on Skeem Saam: Lehasa puts his plan to eliminate Khwezi in motionDon't miss Thursday, 18 April's riveting episode of South African soapie Skeem ...
18/04/2024
Wide Open: NVIDIA Accelerates Inference on Meta Llama 3
NVIDIA today announced optimizations across all its platforms to accelerate Meta Llama 3, the latest generation of the large language model (LLM). The open mod...
18/04/2024
Ping Pong for the Masses: Bringing an Old Sport to a Brand New Audience With World Table Tennis
Ping pong for the masses: Bringing an old sport to a brand new audience with Wor...
18/04/2024
Fanatical Fans: IMG on Bringing the World of Table Tennis to a New Global Audience for WTT
Fanatical fans: IMG on bringing the world of table tennis to a new global audien...
18/04/2024
Netflix Follows Dallas Cowboys Cheerleaders in New Series
Back to All News Netflix Follows Dallas Cowboys Cheerleaders in New SeriesPlay Video Play Video Entertainment 18 April 2024 GlobalUnited States Link copie...
18/04/2024
Chinese-Language Revenge Thriller Series The Resurrected' Marks International Film Stars Shu Qi and Sinje Lee's Debut on Netflix
Back to All News Chinese-Language Revenge Thriller Series The Resurrected'...
18/04/2024
'The Witcher' Season 4 Begins Production in the UK and Netflix Announces Fifth and Final Season
Back to All News The Witcher Season 4 Begins Production in the UK and Netflix A...
18/04/2024
2024-04-18
Apple has reduced its overall greenhouse gas emissions by more than 55 percent since 2015, the company shared today in its 2024 Environmental Progress Report. T...