Sony Pixel Power calrec Sony

Cadent Accelerates Media Proceing for Cro-Platform Distribution with Telestream Vantage

25/05/2017

Cadent Accelerates Media Processing of National Spots for Cross-Platform Distribution with Telestream Vantage

Vantage helps Cadent reduce turnaround time to distribute a group of 100 spots from 24 hours to just 2 hours

Nevada City, California, May 24th, 2017 -Telestream , a leading provider of digital media tools and workflow solutions, today announced that Cadent, a leading provider of media, advertising technology and data solutions for the pay TV industry is using the Vantage Media Processing Platform to automate processes and boost productivity across its media planning and buying operations.

From the moment a spot arrives at Cadent's network operations center (NOC) in Mount Laurel, NJ, technicians know the clock is ticking. A massive influx of media files must be transcoded, timed, checked, slated, and captioned, among other things, in time to meet hard delivery deadlines.

To ensure that deadlines are consistently and reliably met, and that their media processing capabilities keep pace with an ever-increasing workload, Cadent migrated to an automated file-based workflow that enables a much faster turnaround using Telestream's Vantage Transcode Pro Media Processing Platform.

To stay competitive in the advertising business, we need to deliver media that is consistently on-time and high-quality. So, we needed a solution that would scale with our company's growth in a stepladder fashion. With Vantage, we've been able to scale the platform incrementally to support our growing workload without interruption. I'm very pleased with the system's reliability and rapid return on investment. Vantage is the backbone of our operation, said Joe Kovach, Vice President of Technical Operations for Cadent, in Philadelphia, PA.

At Cadent, source media arrives in a variety of file formats that need to be transcoded. Vantage performs many essential, automated tasks to process this media including: automatically identifying media files that need to be transcoded, executing automated workflow instructions, converting between ProRes, H.264, MPEG2, MPEG4 and other common formats, performing media analysis for quality control, generating low-res proxies of full-res media, and adding Nielsen watermarks (using the optional Nielsen plug-in).

Cadent technicians can view the status of all workflows across the operation on a 65-inch multiviewer that serves as a dashboard. This gives them visibility over how things are moving throughout the complex, multilayered infrastructure.

This includes a proprietary browser-based technology that Cadent built and deployed to support applications like customer service, production and management. External clients such as advertising agencies can use this portal to place orders, access media in Cadent's database and perform other activities. And Cadent's own internal departments can access media, such as low-res proxies, that they need for creative and production tasks.

By the end of 2016, we determined that our media processing volume was 500,000+ files annually, compared to just 38,000 six years ago. And our turnaround time to distribute a group of 100 spots decreased from 24 hours down to two. So, with the same five-member team, we're now able to ingest, process and deliver a much higher volume of media because of the automated workflow enabled by the Vantage Media Processing Platform, said Ron Dernoski, Director of the Network Operations Center at Cadent, in Mt. Laurel, NJ.

For more information about Cadent's use of Telestream Vantage and other solutions, please read the case study at http://www.telestream.net/pdfs/customer-case-studies/cas-Cadent.pdf

Trademarked company and product names are the property of their respective companies.

About Telestream

Telestream provides world-class live and on-demand digital video tools and workflow solutions that allow consumers and businesses to transform video on the desktop and across the enterprise. Many of the world's most demanding media and entertainment companies as well as a growing number of users in a broad range of business environments, rely on Telestream products to streamline operations, reach broader audiences and generate more revenue from their media. Telestream products span the entire digital media lifecycle, including video capture and ingest; live and on-demand encoding and transcoding; captioning; playback and inspection, delivery, and live streaming; as well as automation and orchestration of the entire workflow. Telestream corporate headquarters are located in Nevada City, California. The company is privately held. For more information, visit www.telestream.net.

About Cadent

Cadent is a leading provider of media, advertising technology and data solutions for the pay-TV industry. Cadent Network, the company's media services division, provides an efficient national television media solution for advertisers across cable and broadcast. Cadent Technology helps the pay-TV industry monetize video delivered to any screen at any time and is deployed globally at the world's largest service providers such as Charter, Time Warner Cable, Liberty Global, Rogers Communications, and Bright House Networks. Cadent is privately held, and backed by Lee Equity Partners. The company is headquartered in New York, NY with offices worldwide. For more information, go to cadent.tv.
LINK: http://www.theiabm.org/news/member-news/blogart4948...
See more stories from iabm

Most recent headlines

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

28/04/2024

Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2

Mediahaus delivers the first SRT live-streaming sports production over 5G with U...

29/03/2024

XenData Announces Media Portal for its LTO and Cloud Archive Solutions

XenData Announces Media Portal for its LTO and Cloud Archive Solutions Brie Clayton March 29, 2024 0 Comments XenData, the provider of cutting-edge da...

29/03/2024

Autodesk Maya and 3ds Max 2025 Released With Time-Saving New Toolsets

Autodesk Maya and 3ds Max 2025 Released With Time-Saving New Toolsets Brie Clayton March 29, 2024 0 Comments Autodesk Flow Production Tracking and Flo...

29/03/2024

Dalet to Demo AI-Enabled Production, Automation and Monetization at NAB Show

PARIS Dalet has announced that during the 2024 NAB Show (booth #W1713), attendees can experience firsthand Dalet's collaborative, AI-enabled workflows that ...

29/03/2024

DirecTV Inks Deal to Carry 2024 Colorado Rockies Games

DENVER AND EL SEGUNDO, Calif. DirecTV has announced a new agreement with Major League Baseball that will allow Colorado Rockies fans to see this season's ga...

29/03/2024

S&P: Media, Telecom M&A Plunges to 13-Month Low

S&P Global Market Intelligence has released new data showing that dealmaking in the North America for media and telecom companies remains in the doldrums....

29/03/2024

NAB Show: Pebble Launches PRIMA Software Platform

EPSOM, Surrey, UK The automation, content management, and integrated channel specialist Pebble, has announced that it will be launching a new software platform ...

29/03/2024

Gray Television to Air Arena Football League Local Games

ATLANTA Gray Television Inc. has inked a multi-year agreement with the Arena Football League to bring Saturday arena football games over-the-air to local audien...

29/03/2024

Avoid Collaboration Concerns

By Craig Anderton As the universe of Studio One users grows, so do opportunities for collaboration. But your collaborator may not be using the same version of ...

29/03/2024

Muvhango: Thursday's episode, 28 March 2024 [VIDEO]

Muvhango: Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South African webs...

29/03/2024

Gqeberha: The Empire - Thursday's episode, 28 March 2024 [VIDEO]

Gqeberha: The Empire - Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South...

29/03/2024

My Brother's Keeper: Thursday's episode, 28 March 2024 [VIDEO]

My Brother's Keeper: Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The Sou...

29/03/2024

Umkhokha: The Curse - Thursday's episode, 28 March 2024 [VIDEO]

Umkhokha: The Curse - Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South ...

29/03/2024

Skeem Saam: Thursday's episode, 28 March 2024 [VIDEO]

Skeem Saam: Thursday's episode, 28 March 2024 [VIDEO]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African s...

29/03/2024

House of Zwide: Thursday's episode, 28 March 2024 [VIDEO]

House of Zwide: Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episode of South African soapie House of Zwide on The South African...

28/03/2024

No votes for all

Out of an estimated 20,000 journalists in Pakistan, less than one thousand are women according to a recent Gender Disparity Report published by the Internationa...

28/03/2024

Give Me the Backstory: Get to Know 8 Women Filmmakers With Shorts at the 2024 Sundance Film Festival

A still from Jasmin Baumgartner's Bye Bye, Bowser, which screened as part ...

28/03/2024

The Best Shared Storage For Video Production

alt= class=wp-image-12214 data-lazy-src=/wp-content/uploads/2024/03/Best-Shared-Storage-EVO-logo-960x540-1.jpg/> Embarking on a cinematic journey or crafting a ...

28/03/2024

Future-Proofing the B-52

L3Harris is upgrading critical electronic warfare systems to ensure the iconic aircrafts spectrum superiority for decades to come....

28/03/2024

Supporting the RCAF for more than 25 Years with L3Harris' WESCAM MX-Series

L3Harris' WESCAM MX-Series EO/IR systems have supported the RCAF for more than 25 years....

28/03/2024

ENCO to Add AI News Anchor to Qimera Virtual Production Set

NOVI, Mich. During the 2024 NAB Show, ENCO will be showcasing an AI-driven virtual anchor delivering live news from a realistic 3D virtual news set....

28/03/2024

Johan de Nysschen Named President and CEO of ARRI Americas

MUNICH ARRI has announced that Johan de Nysschen has been put in charge of the ARRI Americas team as president and CEO ARRI Americas Inc....

28/03/2024

Fubo Inks Carriage Deal with YES Network

NEW YORK The YES Network and FuboTV have reached a multi-year carriage agreement that will allow Fubo to launch YES in its Pro base channel plan in time for YES...

28/03/2024

Dalet to Demo AI-Enabled Production, Automation and Monetization at NAB 2024

PARIS Dalet has announced that during its 2024 NAB showcase (booth #W1713), attendees can experience firsthand Dalet's collaborative, AI-enabled workflows t...

28/03/2024

Blackmagic Design Used on 2024 Oscar Nominated Films

Blackmagic Design Used on 2024 Oscar Nominated Films Brie Clayton March 28, 2024 0 Comments Blackmagic Design congratulates the many film professional...

28/03/2024

Arkona to Introduce BLADE//master Control and Orchestration Service at NAB 2024

Arkona to Introduce BLADE//master Control and Orchestration Service at NAB 2024 Brie Clayton March 28, 2024 0 Comments New option for BLADE//runner ke...

28/03/2024

Join Maxon for NAB 2024

Join Maxon for NAB 2024 Brie Clayton March 28, 2024 0 Comments Maxon returns to NAB with presentations by artists from around the world and demos of t...

28/03/2024

Boston Conservatory to Present Center Stage Production of A Midsummer Night's Dream at The Huntington

Boston Conservatory to Present Center Stage Production of A Midsummer Night'...

28/03/2024

The 4K cameras giving audiences an astronaut's view of Earth

TVBEurope meets Charles Black, founder and CEO of Sen, which has sent a payload of 4K cameras to the ISS to livestream images of Earth to audiences around the w...

28/03/2024

2024 Big Night In Raises $145k to Support Triangle Arts Councils

Capitol Broadcasting and WRAL-TV once again proudly supported our local arts community with the broadcast of Big Night in for the Arts Thursday, March 7, 2024. ...

28/03/2024

JIC, MRC Announce Accord On Roles In Judging Measurement Companies

With more companies offering different approaches to measuring television viewing and campaign effectiveness, two of the groups that evaluate potential media bu...

28/03/2024

Hulu Added to Disney Plus App for Bundle Subscribers

The Walt Disney Co. said that it launched Hulu on Disney Plus, which makes Hulu programming available via the Disney Plus app....

28/03/2024

GroupM To Double Ad Spending On Women's Sports Programming

Giant media buyer GroupM said it plans to double its media spending on women's sports....

28/03/2024

Scripps Renews State Farm As Sponsor of Friday Night WNBA on Ion

Scripps Sports said that State Farm has signed a new multi-year agreement to continue as the title sponsor of Ion's Friday night WNBA telecasts....

28/03/2024

Elisabeth Moss, Kerry Washington Sign On for Imperfect Women' on Apple TV Plus

Elisabeth Moss and Kerry Washington will star in, and executive produce, Imperfe...

28/03/2024

Telemundo Station Group Addresses Climate Change With Month-Long Initiative

Telemundo Station Group launches the month-long climate change initiative Our Planet Thursday, March 28. The multiplatform campaign ends on Earth Day, April 22,...

28/03/2024

Circle City Broadcasting Renews Nielsen Ratings Deal

Nielsen said that Circle City Broadcasting, owner of WISH-TV in Indianapolis, has renewed its local TV measurement deal....

28/03/2024

Lionsgate Extends Deal With Seth Rogen's Point Grey Pictures

Lionsgate Television said it extended its deal with Point Grey Pictures, the production company led by Seth Rogen, Evan Goldberg and James Weaver....

28/03/2024

Ariana DeBose Back as Tonys Host

Ariana DeBose returns as host of the Tony Awards Sunday, June 16, on CBS and Paramount Plus. It is her third consecutive time hosting, and it will be the 77th T...

28/03/2024

The Steve Wilkos Show' Renewed for Season 18

The Steve Wilkos Show has been renewed for its 18th season in national syndication, Tracie Wilson, executive VP, NBCUniversal Syndication Studios & E! News, sai...

28/03/2024

Sinclair Selects Embrace as Its Media Orchestration Engine

PARIS Embrace, a developer of advanced automation and orchestration software solutions, has announced that Sinclair Broadcast Group has selected Embrace's P...

28/03/2024

Nielsen and Circle City Broadcasting Renew Local TV Measurement Deal

NEW YORK Nielsen has a multi-year renewal with Circle City Broadcasting, Indianas only locally owned and operated broadcast and digital news media network, for ...

28/03/2024

JVC to Demo Its First Ever 40x Zoom PTZ Camera Series at 2024 NAB Show

LAS VEGAS JVC Professional Video has announced that it will debut its new KY-PZ540 Series PTZ Cameras with 40x zoom at 2024 NAB Show (Booth C4720)....

28/03/2024

Brightcove Launches Cloud Playout 2.0

BOSTON Brightcove has announced the launch of Cloud Playout 2.0, a platform that the company said will offer customers new ways to create linear channels, monet...

28/03/2024

NBC Sports Chicago to Air First-Ever Animated Real-Time Local Sports Telecast

The Chicago Blackhawks and NBC Sports Chicago have announced a collaboration with the NHL to bring fans the first-ever local animated real-time sports telecast....

28/03/2024

The Best News Coverage is Real, Live, Balanced, Professional

The Best News Coverage is Real, Live, Balanced, Professional Andy Marken March 28, 2024 0 Comments Hero image source News of the World, Perfect Wo...

28/03/2024

DJ Sbu makes shock return to SABC radio after almost a decade

DJ Sbu makes shock return to SABC radio after almost a decadeRevered radio host, media personality, philanthropist, and businessman DJ Sbu will finally be back ...

28/03/2024

Smoke and Mirrors: Thursday's episode, 28 March 2024 [VIDEO]

Smoke and Mirrors: Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South Afr...

28/03/2024

VEON Pays Back Outstanding Balance and Cancels its Revolving Credit Facility

28 Mar 2024 VEON Pays Back Outstanding Balance and Cancels its Revolving Credit Facility Amsterdam, 28 March 2024, 09.30 CET - VEON Ltd. (Nasdaq: VEON, Euronex...