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MediaPro internationalized its activity in eSports

21/10/2017

MediaPro internationalized its activity in eSports Mejor producci n televisiva, profesionalizaci n de la competici n y mayor distribuci n de contenidos distinguen la Liga de Videojuegos Profesional (LVP) que ahora se abre para jugadores de todo el mundo con localizaciones para Portugal, M xico y Argentina.

MediaPro ha puesto en marcha un plan de internacionalizaci n de su actividad de e-sports. Portugal y Latinoam rica son los primeros mercados objetivo para exportar el modelo de xito de la Liga de Videojuegos Profesional (LVP), que se ha consolidado como la competici n con m s seguidores en Espa a. En primera instancia la LVP ha abierto su plataforma de juego amateur, ArenaGG, a jugadores de todo el mundo con localizaciones para Portugal, M xico y Argentina. Para la pr xima temporada est prevista la organizaci n de las primeras competiciones profesionales en todos estos pa ses y est previsto que las actividades de la LVP se extiendan tambi n a Colombia, Chile, Estados Unidos y otros pa ses de Europa. Mejor producci n televisiva, profesionalizaci n de la competici n y mayor distribuci n de contenidos distinguen la LVP de otras competiciones de deportes electr nicos. Con este plan de internacionalizaci n, Mediapro apuesta por este sector implicando a todas su sedes y l neas de actividad.

La internacionalizaci n de la plataforma ArenaGG se inici , en fase de pruebas, hace unas semanas y de momento tiene ya m s de 27.000 usuarios registrados en Argentina y M xico, que han disputado m s de 30.000 partidas y 35.000 usuarios que han jugado casi 30.000 partidas en Portugal. Sobre esta plataforma se organizar n las fases previas y clasificatorias del Gamergy Masters de Clash Royale, uno de los torneos internacionales m s prestigiosos del t tulo de Supercell. Los 16 finalistas se reunir n en Madrid del 15 al 17 de diciembre en Gamergy, la gran fiesta de los deportes electr nicos que organiza la LVP, y competir n en la gran final.

Las fases previas del Gamergy Masters en Latinoam rica contar n con dos clasificatorios nacionales cuyas finales se disputar n en Buenos Aires (Argentina) y Ciudad de M xico (M xico), y una tercera plaza se disputar entre los jugadores que compitan desde el resto de pa ses de Latinoam rica y que jugar n exclusivamente en modalidad online.

En 2018 en estos pa ses est prevista la organizaci n de ligas regulares de los principales juegos presentes en la LVP (Clash Royale, LOL, Call of Duty and CS:GO), de los cuales adem s la LVP retransmite competiciones y eventos internacionales en espa ol, como la League of Legends Championship Series o la Call of Duty World League.

La integraci n de la LVP en el grupo Mediapro ha significado un importante salto cualitativo para la plataforma de eSports m s importante de Espa a a trav s de su competici n la Superliga Orange, traduci ndose en r cords de audiencia con m s de 5 millones de espectadores cada mes y m s de 270.000 usuarios registrados en su plataforma. La reciente inauguraci n de un nuevo plat televisivo en las instalaciones de Mediapro en Barcelona para las competiciones en directo y con p blico abre nuevas posibilidades de formatos de entretenimiento que seguir n haciendo crecer y vibrar a esta audiencia.
LINK: http://www.panoramaaudiovisual.com/en/2017/10/19/mediapro-internaciona...
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