Adobe Named a Leader in Enterprise Marketing Software Suites and Cross-Channel Campaign Management by Independent Research Firm
21/02/2018
In its Enterprise Marketing Software Suites report, Forrester states: Of the vendors included in this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement. Adobe is investing heavily in its platform's core services to unify data, content and shared functionality across products. Adobe stands out for its digital intelligence, content handling, and aggressive rollout of AI features. Reference clients praise Adobe for their application usability and account management.
Forrester defines enterprise marketing software suites as an integrated portfolio of marketing technology products that provide analytics, orchestration, and execution of insight-driven customer interactions to support inbound and outbound marketing.
Memorable experiences that delight consumers and drive loyalty are the holy grail for brands, said Aseem Chandra, senior vice president, Digital Experience Strategic Marketing at Adobe. We believe our position as a leader in Forrester's report underscores that Adobe Experience Cloud is the clear market leader, helping brands deliver exceptional experiences that uniquely integrate content and data.
Our airport, parking operations, train service and retail are all separate business units. But customers see Heathrow as one entity. If they interact with one part of the business, they expect the other parts to know who they are and what they need. We can accomplish that with Adobe Experience Cloud, said Simon Chatfield, head of eBusiness and CRM, Heathrow Airport Limited.
In Forrester's Cross-Channel Campaign Management report, it states, Adobe blends its solid data and audience management capabilities with marketer-friendly, content-rich CCCM design and orchestration tools. It is currently consolidating UX and workflow features across its standard' and classic' editions, and its Microsoft partnership promises fully multitenant cloud deployment via Azure.
Adobe Campaign, the company's cross-channel campaign management offering, helps brands drastically improve and personalize customer experiences across online channels, such as email, social and mobile channels, and offline channels like direct mail and point of sale. More than 150 billion emails were sent with Adobe Campaign in 2017.
Collecting data doesn't make you a better company. The hospitality companies that are going to win are the ones that learn how to harness data. Adobe Campaign helps us take customer data, anticipate what guests need, and then personalize their journeys in real time with targeted offers and information, said Romain Roulleau, senior vice president, E-commerce and Digital Services, AccorHotels.
Sources: 1Forrester Research, The Forrester Wave : Enterprise Marketing Software Suites, Q1, 2018 ; 2 The Forrester Wave : Cross Channel Campaign Management, Q1, 2018 . Mary Pilecki, Joe Stanhope, Rusty Warner, 13 February 2018.
Adobe Experience Cloud
Within Adobe Experience Cloud, tightly integrated solutions offer a complete set of cutting-edge technologies that enable brands to deliver data-driven, tailored experiences across all customer touch points. This includes experience management and personalization across all screens and devices, experience delivery through advertising, video as well as other channels and analytics. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels and customer touch points.
The world's most popular brands rely on Adobe Experience Cloud to run their businesses, including Carnival Corporation, Citibank, Caesars Entertainment Corporation, Home Depot, Marriott Hotels, NBCUniversal, Nissan Motor Co., T-Mobile and many others. Adobe Experience Cloud helps clients manage more than 155 trillion data transactions annually, including 41 trillion rich media requests, over 150 billion emails and $3 billion in ad spend.
Helpful Links:
Complimentary copy of The Forrester Wave: Enterprise Marketing Software Suites, Q1 2018 report
Blog post from Suresh Vittal about Adobe's leadership in The Forrester Wave: Enterprise Marketing Software Suites, Q1 2018 report
Complimentary copy of The Forrester Wave: Cross-Channel Campaign Management, Q1 2018 report
Blog post from Kristin Naragon about Adobe's leadership in The Forrester Wave: Cross-Channel Campaign Management, Q1 2018 report
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
2018 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
LINK: | http://news.adobe.com/press-release/experience-cloud/adobe-named-leade... |
See more stories from adobe |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
23/04/2024
Bolin Technology Integrates NDI Across Product Portfolio
BREA, Calif. Bolin Technology is integrating Network Device Interface (NDI) across its product line, bringing support for the latest NDI technologies to its PTZ...
23/04/2024
Aaron LaBerge Joins PENN Entertainment at CTO
WYOMISSING, Pa. PENN Entertainment has announced that longtime Disney and ESPN executive Aaron LaBerge has been named chief technology officer effective July 1,...
23/04/2024
Nexstar Disputes FCC $1.2M Fine, Order to Sell WPIX
In response to an FCC ruling in March proposing a $1.2 million fine against Nexstar and a ruling that Mission Broadcasting sell WPIX, Nexstar has filled a respo...
23/04/2024
Sony's Ci Media Cloud Keeps NHRA Moving
Sony has announced new details about how the National Hot Rod Association (NHRA) is using Sony's Ci Media Cloud platform to streamline its workflows and spe...
23/04/2024
NiTRos M-CUBE Studio Levels Up Esports Productions with A...
Esports' rapid rise to popularity can be attributed to many factors, from technological advancements that have enhanced the quality of modern gaming experie...
23/04/2024
OpenDrives New Software-Defined Platform Atlas Wins 2024...
OpenDrives, Inc., the global provider of software-defined media workflow solutions and data management capabilities, has been selected as a winner in the 2024 N...
23/04/2024
Vipe by BCNEXXT Takes Home 2024 NAB Show Product of the Y...
BCNEXXT is pleased to announce that Vpe has won the 2024 NAB Show Product of the Year Award in the Asset Management, Automation and Playout category. The offici...
23/04/2024
Gravity Media Australia to Deliver Broadcast Technology a...
Gravity Media, a world leading global provider of complex live creative production and media services, today outlined the broadcast technology and television pr...
23/04/2024
Industry veteran Peter Brennan to lead Scality operations...
Scality, a global leader in cyber-resilient storage for the AI era, today announced the appointment of Peter Brennan as Chief Executive Officer (CEO) of Scality...
23/04/2024
Blackmagic Design Announces New ATEM Constellation 4K Swi...
Blackmagic Design today announced ATEM 1 M/E Constellation 4K and ATEM 2 M/E Constellation 4K switchers, two new Ultra HD models of the ATEM Constellation famil...
23/04/2024
Blackmagic Design Announces New Blackmagic Videohub 120x1...
Blackmagic Design today announced Blackmagic Videohub 120x120 12G, the newest model in the Videohub 12G router family. The massive Blackmagic Videohub 120x120 1...
23/04/2024
Blackmagic Design Announces New Lower Price for Blackmagi...
Blackmagic Design today announced new lower prices for Blackmagic Video Assist 3G and 12G models. Customers can save US$200 on all models. These lower prices ma...
23/04/2024
Adder Wins Best of Show TV Tech Award at NAB 2024
Adder Technology continues to shine brightly, with its groundbreaking product, the ADDERLink INFINITY 3000 (ALIF3000), once again taking center stage. Hot on t...
23/04/2024
Pliant Technologies Wins 2024 NAB Show Product of The Yea...
Pliant Technologies' CRP-C12 Compact Radio Pack is an Audio Production, Processing and Networking category winner in the 2024 NAB Show Product of the Year A...
23/04/2024
SipRadius transforms remote production at CABSAT with liv...
SipRadius, the specialists in live media transport and transcoding, will showcase their world-leading implementation of AV1 and JPEG-XS over transport streams a...
23/04/2024
Rafael Krux Makes Room For A Prism Sound Dream ADA-128 Co...
Composer Rafael Krux has added a Prism Sound Dream ADA-128 modular conversion system to his production studio where he creates music for commercials, trailers, ...
23/04/2024
PMC Loudspeakers Provide Reference Sound For Steven Wilso...
PMC proudly provides the ultimate large-scale Dolby Atmos audio system for the legendary musician Steven Wilson at the High End, Munich. He will share his exten...
23/04/2024
Particles emitting from a 3D rotating shape's edge
Particles emitting from a 3D rotating shape's edge Graham Quince April 22, 2024 0 Comments In Fixin' FX, people send me their problematic proj...
23/04/2024
Hollyland Technology Announces a New Line of Video Transmitters: Introducing the Pyro Series
Hollyland Technology Announces a New Line of Video Transmitters: Introducing the...
23/04/2024
Charlotte Deleste, WISC Madison Anchor, Gives Notice
Charlotte Deleste, anchor at WISC Madison, Wisconsin, is leaving the station. Her final day on the air is April 24. Deleste has spent 18 years there....
23/04/2024
Tegna Brings Caitlin Clark Effect To Local Broadcast With Fever Deal
Top WNBA draft choice Caitlin Clark will appear on local broadcast for 17 games next season in a deal between Tegna and the Indiana Fever....
22/04/2024
UKTV Ventures partners with Elder, in airtime-for-equity deal
22 April 2024 - Award-winning broadcaster UKTV has today announced it has invested in the award-winning online care marketplace, Elder, using its multi-million ...
22/04/2024
Taylor Swift's THE TORTURED POETS DEPARTMENT' Breaks Multiple Spotify Records in Less Than 24 Hours
It's a beautiful day to be a Swiftie. On April 19, Taylor Swift dropped her ...
22/04/2024
SBS marks Earth Day with Australian TV milestone as The Cook Up with Adam Liaw becomes first show to measure its carbon footprint
SBS marks Earth Day with Australian TV milestone as The Cook Up with Adam Liaw b...
22/04/2024
Adapting to Landscapes With LEE Filters
In this video, LEE Filters ambassador Jordan Banks ventures into Snowdonia National Park in Wales. Faced with less-than-ideal weather conditions, he adapts his ...
22/04/2024
The CW Will Not Renew Affiliations with Scripps Stations in Seven Markets
The Nexstar Media Group has decided not to renew affiliation agreements for The CW broadcast network with stations owned by Scripps in seven markets....
22/04/2024
Tegna's WTHR and WALV to Broadcast Indiana Fever WNBA Games
INDIANAPOLIS and Tysons, Va. In the wake of record viewing levels for the NCAA Women's Championship games, Tegna has announced that it has signed an agreeme...
22/04/2024
Digital Domain Unveils Masquerade3: Revolutionary Markerless Facial Motion Capture System
Digital Domain Unveils Masquerade3 : Revolutionary Markerless Facial Motion Cap...
22/04/2024
Pixotope brings the power of Unreal Engine to automated and news broadcast graphics
Pixotope brings the power of Unreal Engine to automated and news broadcast graph...
22/04/2024
Brand New Color Slice tool in DaVinci Resolve 19!
Brand New Color Slice tool in DaVinci Resolve 19! Kasia Jarco April 22, 2024 0 Comments In this video i would like to show you the newest Color Slice ...
22/04/2024
Apple Motion's Best-Kept Secret
Apple Motion's Best-Kept Secret Simon Ubsdell April 22, 2024 0 Comments A seriously useful technique that I have employed in many of my tutorials ...
22/04/2024
Kelly Clarkson,' Jennifer Hudson,' Tamron Hall' Score Daytime Emmy Nods
After Thursday night's sneak peek, the National Academy of Television Arts a...
22/04/2024
Nexstar Dropping Scripps-Owned The CW Affiliates in 7 Markets
Nexstar Media Group said it does not intend to renew the affiliations of The CW stations owned by the E.W. Scripps Co. in seven markets....
22/04/2024
Ross Video expands graphics portfolio with Bannister Lake Software acquisition
The Chameleon solution provides access to real-time data from a range of sources, enabling users to construct tickers, L-bars, snipes, web widgets and full fram...
22/04/2024
What happened in Vegas: 2024 edition
TVBEuropes editor Jenny Priestley highlights some of the main talking points at this years NAB Show By Jenny Priestley Published: April 22, 2024 TVBEurope...
22/04/2024
WRAL-TV's Brian Shrader Announces Newscast Move
WRAL-TV Anchor/Reporter Brian Shrader made a big announcement on Friday, April 19, 2024. After 16 years as morning traffic anchor, Shrader will be moving to ...
22/04/2024
Fallout' Gets Quick Renewal on Prime Video
Prime Video has ordered a second season of Fallout. The show, based on a videogame and set 200 years after the apocalypse, comes from Jonathan Nolan and Lisa Jo...
22/04/2024
CBS News and Stations Premieres Romance Scam Investigation April 21
CBS News and Stations debuts a multi-part investigation called Anything For Love: Inside the Romance Scam Epidemic Sunday, April 21. Airing across CBS News and ...
22/04/2024
Fremantle Hires Jeff Boone as VP, Scripted Development
Fremantle said it hired Jeff Boone as VP of scripted development, a new post at the company....
22/04/2024
Tonight on House of Zwide: Funani informs Isaac about Nkosi seeing his hijacker in Tembisa
Tonight on House of Zwide: Funani informs Isaac about Nkosi seeing his hijacker ...
22/04/2024
Tonight on Scandal: The carpet is pulled out from under Nhlamulo
Tonight on Scandal: The carpet is pulled out from under NhlamuloDon't miss Monday, 22 April's riveting episode of South African soapie Scandal! on e.tv ...
22/04/2024
LGBTQ+ writers asked to submit their stories
LGBTQ writers asked to submit their storiesWriters have been asked to submit their short stories (up to 20, 000 words) for an upcoming anthology called Just LG...
22/04/2024
[Watch] Queen of hip-hop Lil2Hood thanks Paris
[Watch] Queen of hip-hop Lil2Hood thanks ParisProducer and DJ Lil2Hood (Flash.Wrldwide) has proved that she's a queen of modern hip-hop. Lil2Hood thanked Pa...
22/04/2024
NEP Battles Weather to Keep the Going Good for Grand National Coverage
NEP battles weather to keep the going good for Grand National coverage By Adrian Pennington Monday, April 15, 2024 - 11:48 Print This Story The 2024 Grand...
22/04/2024
ITV Racing Under Starters Orders Live at the Grand National Festival
ITV Racing under starters orders live at the Grand National Festival By Adrian Pennington Friday, April 12, 2024 - 09:10 Print This Story The Grand Nation...
22/04/2024
Inside the Deal: EFL Fans to View Enhanced Broadcasts For the Next Five Seasons as IMG Becomes Official Production Partner
Inside the deal: EFL fans to view enhanced broadcasts for the next five seasons ...
22/04/2024
To 4G, or Not To 4G: EMG on Bringing the Iconic 2024 London Marathon to Viewers Globally
To 4G, or not to 4G: EMG on bringing the iconic 2024 London Marathon to viewers ...