Sony Digital Rapids Pixel Power calrec Sony

Yahoo Ensures and Verifies Audience Delivery Using comScore

05/08/2014

Yahoo Ensures and Verifies Audience Delivery Using comScore Yahoo Provides validated Campaign Essentials (vCE ) Through Its Unified Ad Solution

NEW YORK CITY and RESTON, Va., August 5, 2014 - Today Yahoo (NASDAQ: YHOO) announced that advertisers can now buy campaigns, direct or programmatically, that ensure and verify audience delivery for display and video using comScore (NASDAQ: SCOR) vCE. Yahoo is the first publisher to fully integrate vCE throughout its ad buying and reporting platforms in an effort to unify all available data for advertisers.

Brands are reaching their audiences through multiple channels and need a consistent way to measure results across their campaigns, said Eric Lange, VP of Product at Yahoo. As we innovate to deliver a unified solution for advertisers, integrating comScore vCE with Yahoo ad platforms provides advertisers with one place to buy, measure and analyze campaigns against all available data. That's something advertisers can't get anywhere else today.

Now, through Yahoo, advertisers can:

Buy campaigns that ensure audience delivery for display and video, using all available data, including comScore, whether buying direct or programmatically.

Use comScore vCE data to get the best synthesized, most complete view of audiences on Yahoo sites and across the web, making verification and measurement across channels with one common metric the easiest it's ever been.

Set up measurement for their campaigns in one simple step and skip the labor-intensive tagging process.

By delivering vCE metrics directly into their existing ad management workflow, Yahoo is making it easier for advertisers to make faster decisions that improve the effectiveness of their digital ad spend, said Serge Matta, President & CEO of comScore.

Yahoo and comScore will continue to develop their combined offering, with plans to roll out ensured delivery and verification for mobile campaigns, as well as expand to global markets over the next several months.

Learn more

To learn more about this exciting announcement and what it means for you, please contact us today.
LINK: http://www.comscore.com/Insights/Press-Releases/2014/8/Yahoo-Ensures-a...
See more stories from comscore

Europe Stories

09/02/2016

New global platform to help cities become sustainable and smart

New global platform to help cities become sustainable and smart Geneva, Switzerland, 2016-01-15 - While we often hear about smart, sustainable cities, addi...

09/02/2016

AP introduces presidential campaign kit for radio stations

AP introduces presidential campaign kit for radio stations The Associated Press has introduced the 2016 Radio Campaign Kit, a turnkey advantage that gives radi...

09/02/2016

AP reporter s memoir recalls civil rights struggle and My Time with the Kings

AP reporters memoir recalls civil rights struggle and My Time with the Kings Former AP journalist Kathryn Johnson was a groundbreaking civil rights reporter, t...

09/02/2016

Prime ministers to join AP debate on South Asia at Davos

Prime ministers to join AP debate on South Asia at Davos The seventh annual Associated Press debate at the World Economic Forum in Davos, Switzerland, will foc...

09/02/2016

Film industry executive named media development head of AP

Film industry executive named media development head of AP The Associated Press has named Mimi Polk Gitlin, an executive and producer with extensive entertainm...

09/02/2016

Ghana and Zimbabwe students scoop top honours at 5th edition of DStv Eutelsat Star Awards organised by MultiChoice Africa and Eutelsat

Caption: Paolo Nespoli, Chairman of the jury, announces the winners Ayawen Asui...

09/02/2016

Eutelsat and ViaSat Forming Joint Venture to Expand Satellite Broadband in Europe

New Partnership Will Leverage Eutelsat's Successful European Broadband Busin...

09/02/2016

RUSS ROBERTSON JOINS PANAVISION'S NEW YORK TEAM

NEW YORK, Feb. 9, 2016 - Panavision is pleased to announce industry veteran Russ Robertson has joined the company as Vice President of Marketing in New York, ef...

09/02/2016

High speed for your vision system

The latest industrial camera generation USB 3 uEye CP from IDS is now available with the CMOS sensors PYTHON 500, PYTHON 2000 and PYTHON 5000 from ON Semiconduc...

09/02/2016

Mit Höchstgeschwindigkeit unterwegs

Die neueste Generation Industriekameras der USB 3 uEye CP Serie ist ab sofort auch mit den CMOS-Sensoren PYTHON 500, PYTHON 2000 und PYTHON 5000 von ON Semicond...

09/02/2016

The Nation s Favourite Romantic Lines

The line My heart is, and always will be, yours from Sense and Sensibility has been voted the most romantic line from romantic literature, film and TV drama, ah...

09/02/2016

Midas Group appoints Rob Bradley to support expansion

The Midas Group has announced a major new appointment to its senior management team as the company moves into the next phase of its growth strategy. Rob Bradle...

09/02/2016

Safe Internet research spotlights student experiences with cyberbullying and online peer pressure

(Bangkok) 9 February 2016 - The growth of internet access across Asia is bringin...

09/02/2016

Lagardère Active TV Announces a Landmark Agreement with DreamWorks Animation

Lagard re Active TV Announces a Landmark Agreement with DreamWorks Animation Lagard re Active TV, the n 1 Kids TV broadcaster in France, with their Gulli, C...

09/02/2016

Review of Ofcom's party election broadcast regulations

Contact the media team If you are a journalist wishing to contact Ofcoms media team, please contact us on: Telephone +44 (0) 300 123 1795 Email news@ofcom....

09/02/2016

Ofcom announces appointments to its Board

Contact the media team If you are a journalist wishing to contact Ofcoms media team, please contact us on: Telephone +44 (0) 300 123 1795 Email news@ofcom....

09/02/2016

Ofcom appoints Robin Foster to its Content Board

Contact the media team If you are a journalist wishing to contact Ofcoms media team, please contact us on: Telephone +44 (0) 300 123 1795 Email news@ofcom....

09/02/2016

Charles Gurassa appointed Chairman of Channel 4

Contact the media team If you are a journalist wishing to contact Ofcoms media team, please contact us on: Telephone +44 (0) 300 123 1795 Email news@ofcom....

09/02/2016

Clarity for businesses baffled by broadband speeds

Contact the media team If you are a journalist wishing to contact Ofcoms media team, please contact us on: Telephone +44 (0) 300 123 1795 Email news@ofcom....

09/02/2016

Ofcom appoints new Consumer Group Director

Contact the media team If you are a journalist wishing to contact Ofcoms media team, please contact us on: Telephone +44 (0) 300 123 1795 Email news@ofcom....

09/02/2016

Broadcast Rental heeft ruimte voor jou!

Broadcast Rental is een jong bedrijf dat werkt voor facilitaire bedrijven, omroepen en televisieproducenten. Na een succesvol 2015 hebben wij onze bedrijfsruimt...

09/02/2016

Fujifilm Donate Wall Graphic to Alder Hey Radiology Department

Fujifilm Donate Wall Graphic to Alder Hey Radiology Department 08.02.2016 Marium Rasheed - Diagnostic Paediatric Radiographer Children attending the Radiolo...

09/02/2016

WMHT Implements End-to-End EditShare Environment to Converge TV, Radio and Web Media Operations and Support Remote Workflows

WMHT Implements End-to-End EditShare Environment to Converge TV, Radio and Web M...

09/02/2016

Sundance's “The 4th” Created with Blackmagic Design Cameras and DaVinci Resolve 12 Studio

Sundance's The 4th Created with Blackmagic Design Cameras and DaVinci Reso...

09/02/2016

Need a demo? Meet us at Cabsat

-- Meet us from 8th to 10th March at Cabsat in Dubai, on stand ZE3-33, Arkena, a market leader in content management and OTT solutions, will showcase its cut...

09/02/2016

Digital-Out-of-Home (DOoH): ProSiebenSat.1 Group is expanding into digital outdoor advertising

Digital-Out-of-Home (DOoH): ProSiebenSat.1 Group is expanding into digital outdo...

09/02/2016

New cooperation: Four pay TV stations and catch-up content from ProSiebenSat.1 at Zattoo

New cooperation: Four pay TV stations and catch-up content from ProSiebenSat.1 a...

09/02/2016

Schneider Electric Launches Acti 9 iEM3000 to Help Users Meet Energy Efficency Targets

Schneider Electric, the global specialist in energy management, has today announ...

09/02/2016

Hitachi Industrial Engineering EMEA S.r.l. Formed

Milan, January 4, 2016 --- Valcom S.r.l. today announced the change of its corporate name to Hitachi Industrial Engineering EMEA S.r.l. ( Hitachi Industrial Eng...

09/02/2016

Hitachi announces further progress towards Wylfa Newydd Delivery team

London, 19th January, 2016 - Hitachi, Ltd. (TSE:6501, Hitachi ) today announced further steps forward in enhancing its UK presence for the Engineering, Procurem...

09/02/2016

Hitachi-GE Stages Suppliers Forum for UK Nuclear Power Plant Construction Project for the First Time in Japan

Tokyo January 26 - Hitachi-GE Nuclear Energy, Ltd. ( Hitachi-GE ) today announce...

09/02/2016

Settlement with the European Commission in connection with Investigation into Automotive Parts

January 27, 2016, Tokyo --------- Hitachi, Ltd. ( Hitachi / TSE: 6501) and Hita...

09/02/2016

Hitachi Announces Consolidated Financial Results for the Third Quarter ended December 31, 2015

Tokyo, February 3, 2016 --- Hitachi, Ltd. (TSE:6501) today announced its consoli...

09/02/2016

Hitachi Announces the Change of Chairman & CEO

Tokyo, February 3, 2016 --- Hitachi, Ltd. (TSE:6501) today announced the change of Chairman & CEO in accordance with a resolution passed by a meeting of the Boa...

09/02/2016

Hitachi Announces Executive Changes

Tokyo, February 3, 2016 --- Hitachi, Ltd. (TSE:6501) today announced the following executive changes in accordance with a resolution passed by a meeting of the ...

09/02/2016

Hitachi to Make a Transition to a Market-Specific Business Structure with Strengthened Front-Line Functions

Tokyo, Japan, February 3, 2016 --- Hitachi, Ltd. (TSE:6501, Hitachi ) today ann...

09/02/2016

Technicolor Tackles Super Bowl 50 Commercials

The Super Bowl might just be the only broadcast where the commercials are seen as entertainment in and of themselves. This year creative teams at The Mill, MPC,...

09/02/2016

GSMA Announces Security Guidelines to Support Growth of the Internet of Things

Backed by the Mobile Industry, New Guidelines Outline Common Approach to Security for IoT Services London:The GSMA today announced the availability of new gui...

09/02/2016

Conax announces Daniel Johansson EVP Head of Global Sales to drive and execute on growth plans

Conax announces Daniel Johansson EVP Head of Global Sales to drive and execute o...

09/02/2016

VimpelCom announces winners of Eurasia Mobile Challenge

Amsterdam (January 29, 2016) - VimpelCom Ltd. ( VimpelCom , Company or Group ) (NASDAQ:VIP), a leading global provider of telecommunications services headqua...

09/02/2016

EXCLUSIVE: Stampede sets...

InAVate can exclusively reveal that US pro AV and IT distributor Stampede is poised to target Western Europe after announcing a new UK based office. The expan...

09/02/2016

Mike Blackman on this years improvements at ISE

play SHARE VIDEO Mike Blackman discusses ISEs continued evolution to make an even more successful show for the AV industry in 2016....

09/02/2016

Pixel Power virtualizes playout at NAB 2016

Pixel Power virtualizes playout at NAB 2016 NEW STAND LOCATION - SL5922, NAB, Las Vegas: Pixel Power, the automation, branding and graphics innovator, is d...

09/02/2016

Mobile World Congress 2016 - Show Preview

| Published 02/09/2016 Mobile World Congress 2016 - Show Preview Broadpeak - Stand 8.1 I18 As a leading provider of content delivery network (CDN) and video ...

09/02/2016

2016 NAB SHOW Exhibitor Preview - Amagi CLOUDPORT Channel Playout Platform

2016 NAB SHOW Exhibitor Preview - Amagi CLOUDPORT Channel Playout Platform 09 February 2016 Amagi Booth SU13006 At the 2016 NAB Show, Amagi, a pioneer in p...

09/02/2016

NUGEN Audio at BVE 2016

NUGEN Audio at BVE 2016 09 February 2016 BVE 2016 - NUGEN Audio - Stand L45 "Every year, BVE gives us a great opportunity to present our loudness management ...

09/02/2016

IPV Makes Senior Appointments to Capitalise on Successful 2015

IPV Makes Senior Appointments to Capitalise on Successful 2015 09 February 2016 Further appointments strengthen company's global Professional Service and ...

09/02/2016

Osprey Video at the 2016 NAB Show

Osprey Video at the 2016 NAB Show 09 February 2016 At the 2016 NAB Show, Osprey Video will showcase the latest innovations in its line of capture cards, conve...

09/02/2016

WMHT Implements End-to-End EditShare Environment to Converge TV, Radio and Web Media Operations and Support Remote Workflows

WMHT Implements End-to-End EditShare Environment to Converge TV, Radio and Web M...