Sony Digital Rapids Pixel Power calrec Sony

Yahoo Ensures and Verifies Audience Delivery Using comScore

05/08/2014

Yahoo Ensures and Verifies Audience Delivery Using comScore Yahoo Provides validated Campaign Essentials (vCE ) Through Its Unified Ad Solution

NEW YORK CITY and RESTON, Va., August 5, 2014 - Today Yahoo (NASDAQ: YHOO) announced that advertisers can now buy campaigns, direct or programmatically, that ensure and verify audience delivery for display and video using comScore (NASDAQ: SCOR) vCE. Yahoo is the first publisher to fully integrate vCE throughout its ad buying and reporting platforms in an effort to unify all available data for advertisers.

Brands are reaching their audiences through multiple channels and need a consistent way to measure results across their campaigns, said Eric Lange, VP of Product at Yahoo. As we innovate to deliver a unified solution for advertisers, integrating comScore vCE with Yahoo ad platforms provides advertisers with one place to buy, measure and analyze campaigns against all available data. That's something advertisers can't get anywhere else today.

Now, through Yahoo, advertisers can:

Buy campaigns that ensure audience delivery for display and video, using all available data, including comScore, whether buying direct or programmatically.

Use comScore vCE data to get the best synthesized, most complete view of audiences on Yahoo sites and across the web, making verification and measurement across channels with one common metric the easiest it's ever been.

Set up measurement for their campaigns in one simple step and skip the labor-intensive tagging process.

By delivering vCE metrics directly into their existing ad management workflow, Yahoo is making it easier for advertisers to make faster decisions that improve the effectiveness of their digital ad spend, said Serge Matta, President & CEO of comScore.

Yahoo and comScore will continue to develop their combined offering, with plans to roll out ensured delivery and verification for mobile campaigns, as well as expand to global markets over the next several months.

Learn more

To learn more about this exciting announcement and what it means for you, please contact us today.
LINK: http://www.comscore.com/Insights/Press-Releases/2014/8/Yahoo-Ensures-a...
See more stories from comscore

Europe Stories

25/09/2016

arvato Systems and arvato CRM Solutions? certified as “Top Employer Germany 2016”

(arvato Systems / arvato CRM Solutions) G tersloh - Double honors for arvato fro...

25/09/2016

arvato Systems and arvato CRM Solutions? certified as “Top Employer Germany 2016”

(arvato Systems / arvato CRM Solutions) G tersloh - Double honors for arvato fro...

24/09/2016

â??TDC Groupâ??s customer satisfaction back on track

After a setback in 2014, TDC Group s customer satisfaction has risen significantly according to the company s earnings release for the first half of the ...

24/09/2016

â??TDC Group: We must do more for our existing customers

TDC Group must focus even more on its existing customers to fulfil its ambitions, states Group CEO Pernille Erenbjerg in the company s earnings release for...

24/09/2016

â??New TDC organisation to create the best customer experiences

For the first time, TDC Group is appointing a Senior Executive Vice President with overall responsibility for customer relations. The appointment is part of ...

24/09/2016

Simpler and better â? for our customers and for TDC Group

New strategy will over the next three years ensure our customers better connections, better solutions and better customer experiences from TDC Group. Upgradi...

24/09/2016

Sony Launches New Radio-Controlled Lighting System for Sony a Photographers

Sony today announced the availability of a new radio-controlled lighting systemto meet the growing demands of professional and advanced amateur Sony photographe...

24/09/2016

Sony launches new flagship ? A-mount camera, the ?99 II

Full-frame 4D Focus: Innovative Hybrid Phase Detection AF system with accurate 79 hybrid cross AF points[i] enabled by 79-point dedicated and 399-point focal-pl...

24/09/2016

The Indian Air Force signs up for 36 Rafale

23.09.2016 Rafale Share Share this article Facebook Twitter Google Plus Linkedin Key points 36 Rafale (28 single-seat and 8 twin-seat) ordered by Indi...

24/09/2016

Adobe Data Shows U.K. Retail Sales Drop Following Brexit

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced the release of its monthly Digital Price Index (DPI) for August. For the first time, Adob...

24/09/2016

Rockschool launch Music Production Graded Syllabus

First graded syllabus of its kind announced Production The world's first Music Production graded syllabus is set to be released by RSL in September 2016. ...

24/09/2016

SGO wins 2016 Hollywood Professional Association (HPA) Engineering Excellence Award

Madrid, Spain, 7 September 2016 - SGO, the high end post production software and...

24/09/2016

arvato Systems and arvato CRM Solutions? certified as “Top Employer Germany 2016”

(arvato Systems / arvato CRM Solutions) G tersloh - Double honors for arvato fro...

23/09/2016

Nokia service to transform network optimization in the cloud era

Nokia enables new agility and flexibility in network planning and optimization (NPO) by combining cloud technologies with global expertise, proven tools and met...

23/09/2016

â??TDC Groupâ??s customer satisfaction back on track

After a setback in 2014, TDC Group s customer satisfaction has risen significantly according to the company s earnings release for the first half of the ...

23/09/2016

â??TDC Group: We must do more for our existing customers

TDC Group must focus even more on its existing customers to fulfil its ambitions, states Group CEO Pernille Erenbjerg in the company s earnings release for...

23/09/2016

â??New TDC organisation to create the best customer experiences

For the first time, TDC Group is appointing a Senior Executive Vice President with overall responsibility for customer relations. The appointment is part of ...

23/09/2016

Simpler and better â? for our customers and for TDC Group

New strategy will over the next three years ensure our customers better connections, better solutions and better customer experiences from TDC Group. Upgradi...

23/09/2016

Sony Launches New Radio-Controlled Lighting System for Sony a Photographers

Sony today announced the availability of a new radio-controlled lighting systemto meet the growing demands of professional and advanced amateur Sony photographe...

23/09/2016

Sony launches new flagship ? A-mount camera, the ?99 II

Full-frame 4D Focus: Innovative Hybrid Phase Detection AF system with accurate 79 hybrid cross AF points[i] enabled by 79-point dedicated and 399-point focal-pl...

23/09/2016

Kodaline to headline 2FM Xmas Ball in aid of ISPCC

Kodaline to headline 2FM Xmas Ball in aid of ISPCC 23 September 2016: TICKETS 39.50 ON SALE THURSDAY SEPTEMBER 29, 9.00AM This morning RT 2FM's Breakf...

23/09/2016

The Ministry of time will be third season

The Ministry of time will be third season Producida por RTVE en colaboraci n con Onza Entertainment, la nueva temporada contar con importantes mejoras en la p...

23/09/2016

Filmin launches your app for Playstation 3 and 4

Filmin launches your app for Playstation 3 and 4 Users can enjoy the content in HD, bent and in original version subtitled in Spanish and, according to availab...

23/09/2016

Ang Lee visits ARRI in Munich

Ang Lee visits ARRI in Munich The Oscar-winning director Ang Lee takes a tour of ARRI facilities in Munich, including the only Dolby Vision grading suite out...

23/09/2016

Video: Pixel Power LIVE at IBC 2016

Video: Pixel Power LIVE at IBC 2016 Ciaran Doran talks about Pixel Power products to Ben Dales in the IABM studio at IBC 2016 Watch Video...

23/09/2016

San Sebastian hosts the premiere of Spain in a day, by Isabel Coixet

San Sebastian hosts the premiere of Spain in a day, by Isabel Coixet Produced by RTVE and Mediapro this documentary film is a portrait of reality, dreams and ...

23/09/2016

SanDisk prepares the launch of a 1 TB SD card

SanDisk prepares the launch of a 1 TB SD card Still in prototype stage, this new SD would respond to the demand for storage of material in high resolution 4K a...

23/09/2016

Filmin lanza su app para Playstation 3 y 4

Filmin lanza su app para Playstation 3 y 4 Los usuarios podr n disfrutar de los contenidos en HD, doblados y en versi n original subtitulados en castellano y, ...

23/09/2016

DiGiCo SD7s Herald Blue Sky Performance On ELO Tour

This spring saw Jeff Lynne's ELO return to the stage, performing a series of flawless shows in arenas around the UK, including four nights at London's T...

23/09/2016

DiGiCo SD5 And SD10 Consoles Keep The Australian Pink Floyd Show A High Flier

ADELAIDE, South Australia - September 2016 -- With over four million tickets sold to concerts that have taken place in 35 countries, The Australian Pink Floyd S...

23/09/2016

Portable projector turns...

After teasing us with a first look at the proprietary software for its Xperia projector at the Mobile World Congress, Sony finally unveiled the portable product...

23/09/2016

Gordon Dutch to step down...

Left to right - Melinda Von Horvath, Gordon Dutch, John Potts and Keith Dutch, Peerless-AV Gordon Dutch, the current MD of Peerless-AV EMEA, will step down on ...

23/09/2016

Middle East and Africa...

The global AV market is set to grow 14% from 2016 to 2017, with the Middle East and Africa leading the way for EMEA with 17% growth according to InfoComm Intern...

23/09/2016

Technology to overtake teachers in delivering education by...

More than half of education professionals believe teachers will no longer perform the leading role in delivering education by 2025, according to Polycom's ...

23/09/2016

The production of the largest game in American Football History

The production of the largest game in American Football History posted: 23/09/2016 On the field, the University of Tennessee took the victory home, beating...

23/09/2016

Snell Advanced Media and BON STUDIO S.A. announce reseller partnership

Snell Advanced Media and BON STUDIO S.A. announce reseller partnership posted: 23/09/2016 BON STUDIO S.A. will offer complete SAM product range in Greece a...

23/09/2016

Royal Thai Army Television (Channel 5) Take Delivery of New Compact & Versatile OB Truck

Royal Thai Army Television (Channel 5) Take Delivery of New Compact & Versatile ...

23/09/2016

Czech TV Takes Quarter in New Studio Premises in Brno

Czech TV Takes Quarter in New Studio Premises in Brno posted: 23/09/2016 Now fully equipped and tested, Czech TV's Brno broadcast studio is ready to go...

23/09/2016

Dejero's LIVE+ EnGo Transmitters Helped Catch The Runner

Dejero's LIVE EnGo Transmitters Helped Catch The Runner posted: 22/09/2016 LIVE EnGo mobile transmitters and LIVE Mobile App transport nearly 100 GB...

23/09/2016

All Routes Lead to BroaMan at IBC2016

All Routes Lead to BroaMan at IBC2016 posted: 22/09/2016 BroaMan technical director Marc Brunke presents the Route66 At this year's IBC 2016, BroaMan ...

23/09/2016

HSL Breezes the UK on George Benson tour

HSL Breezes the UK on George Benson tour posted: 23/09/2016 Leading UK lighting and visuals rental company HSL supplied lighting equipment and crew to the ...

23/09/2016

Tuacahn Center for the Arts Comes Back to L-Acoustics for Another Decade of Great Sound

Tuacahn Center for the Arts Comes Back to L-Acoustics for Another Decade of Grea...

23/09/2016

Thales: distribution of an interim dividend

22.09.2016 Share Share this article Facebook Twitter Google Plus Linkedin Key points Distribution of an interim cash dividend of 0.40 Ex-date: 7 Dec...

23/09/2016

arvato Systems and arvato CRM Solutions? certified as “Top Employer Germany 2016”

(arvato Systems / arvato CRM Solutions) G tersloh - Double honors for arvato fro...

23/09/2016

Sky News Wins International Emmy

Sky News was awarded an International Emmy last night for its coverage of the migration crisis. The prestigious award was presented to Sky News during a ceremo...

23/09/2016

SCTE Cable Tec Expo - Show Preview

| Published 09/22/2016 SCTE Cable Tec Expo - Show Preview Broadpeak - Booth 1818 At SCTE Cable-Tec Expo 2016, Broadpeak, a leading provider of CDN solutions ...

22/09/2016

Women's Wear Daily on FOTV's Damon Dash Channel and its Innovative Shopping App

Women's Wear Daily broke news about FOTV Media Networks' channel devoted...

22/09/2016

BBC Sportshour Features FOTV Media Networks' New Drone TV Channel

BBC Sportshour, with its global audience of 23 million listeners, featured Skip Fredricks of FOTV Media Networks' Drone TV channel on the rise of drone raci...

22/09/2016

FOTV Media Networks Announces Far-Reaching Crowd Financing IPO for Nasdaq

The Millennial-Focused Hologram, Virtual Reality, and Premium Streaming Content Platform Has Launched What It Believes to Be the Largest Ever Social Media Crowd...