Sony Digital Rapids Pixel Power calrec Sony

Yahoo Ensures and Verifies Audience Delivery Using comScore

05/08/2014

Yahoo Ensures and Verifies Audience Delivery Using comScore Yahoo Provides validated Campaign Essentials (vCE ) Through Its Unified Ad Solution

NEW YORK CITY and RESTON, Va., August 5, 2014 - Today Yahoo (NASDAQ: YHOO) announced that advertisers can now buy campaigns, direct or programmatically, that ensure and verify audience delivery for display and video using comScore (NASDAQ: SCOR) vCE. Yahoo is the first publisher to fully integrate vCE throughout its ad buying and reporting platforms in an effort to unify all available data for advertisers.

Brands are reaching their audiences through multiple channels and need a consistent way to measure results across their campaigns, said Eric Lange, VP of Product at Yahoo. As we innovate to deliver a unified solution for advertisers, integrating comScore vCE with Yahoo ad platforms provides advertisers with one place to buy, measure and analyze campaigns against all available data. That's something advertisers can't get anywhere else today.

Now, through Yahoo, advertisers can:

Buy campaigns that ensure audience delivery for display and video, using all available data, including comScore, whether buying direct or programmatically.

Use comScore vCE data to get the best synthesized, most complete view of audiences on Yahoo sites and across the web, making verification and measurement across channels with one common metric the easiest it's ever been.

Set up measurement for their campaigns in one simple step and skip the labor-intensive tagging process.

By delivering vCE metrics directly into their existing ad management workflow, Yahoo is making it easier for advertisers to make faster decisions that improve the effectiveness of their digital ad spend, said Serge Matta, President & CEO of comScore.

Yahoo and comScore will continue to develop their combined offering, with plans to roll out ensured delivery and verification for mobile campaigns, as well as expand to global markets over the next several months.

Learn more

To learn more about this exciting announcement and what it means for you, please contact us today.
LINK: http://www.comscore.com/Insights/Press-Releases/2014/8/Yahoo-Ensures-a...
See more stories from comscore

Europe Stories

19/12/2014

Accedo brings Sky Online and Snap by Sky to Roku devices

Accedo brings Sky Online and Snap by Sky to Roku devices Stockholm and Unterf hring, 19th December 2014 Accedo, the global market leader in TV application ...

19/12/2014

Christmas Holidays 2014/2015

Startseite Allgemein Christmas Holidays 2014/2015 Christmas Holidays 2014/2015 Dear customers, we would like to inform you that Panther will be closed for Ch...

19/12/2014

Sky Sports adds further winter Premier League fixtures

DAYS AFTER confirming Thierry Henry's arrival as an expert analyst, Sky Sports has now added ten live Barclays Premier League games from early February 2015...

19/12/2014

VimpelCom Russia and MTS partner to develop and operate 4G/LTE networks in Russia

December 19, 2014. Moscow, Russia. Telecommunications operators VimpelCom Russia...

19/12/2014

It's Christmassss! Season's Greetings from all of the team at ICG

It's that time of the year where we say a fond farewell to 2014, but not before we take a look back at our highlights from the past 12 months. Our 20th ann...

19/12/2014

Cantemo Portal 2.0 Simplifies Media Asset Management

Stockholm, Sweden, 19 December 2014 Cantemo has launched a new major release of its core media asset management software Cantemo Portal and Cantemo Apps. With ...

19/12/2014

Downton Abbey Text Santa special (full video)

Downton Abbey Text Santa special (full video) ITVs Text Santa on Friday 19 December 2014 at 8pm. Watch and embed this video on your website. Simply play and c...

19/12/2014

AJA LUT-box Advances Color Control for Documentary Cinematographer Matthias Bolliger

(19/12/2014) Awarding-winning German Cinematographer Matthias Bolliger has captu...

19/12/2014

Ekberg uses BBS Area 48 Lights on Coldplay's “Magic”

(19/12/2014) When cinematographer Par Ekberg shot the Coldplay music video Magic , his portable lighting fixtures were BBS Area 48 LED interchangeable remote p...

19/12/2014

New Arri Pro Camera Accessories for Sony PXW-FS7

(19/12/2014) ARRI announces a full complement of professional-quality accessories from its PCA range, specifically tailored to Sony's PXW-FS7 camera. These ...

19/12/2014

ChyronHego Technology Gives Life to Tinker Bell

(19/12/2014) ChyronHegos Lyric PRO advanced graphics creation software and Virtual Placement system played starring roles in NBCs Peter Pan Live!, which aired ...

19/12/2014

I-MOVIX X10 UHD 4K Has Once Again Demonstrated its Value Added to Sports Broadcasting

(19/12/2014) During these last weeks, Canal France tested X10 UHD, combined wit...

19/12/2014

RTS Secures Communications for Miley Cyrus Shows

(19/12/2014) Miley Cyrus is without doubt one of the biggest stars around at the moment. The 22-year-old singer has already sold over 15 million discs and in 20...

19/12/2014

Closing times for PHABRIX Chrismas Holidays

Closing times for PHABRIX Chrismas Holidays Please note that the PHABRIX UK office will be closed for the Christmas and New Year holidays. We will close at 16...

19/12/2014

Experienced C++ Developer (m/f) Proficient in Network Environments

at MAXON Computer GmbH in Friedrichsdorf Who we are: We are a leading developer of professional 3D modeling, painting, animation and rendering solutions. Our ...

19/12/2014

Review of the year - the defining Aframe moments of 2014

-- Relive the moments, feature updates and global events that defined the year. January: One area that dominated the New Year schedules for Aframe was Dig...

19/12/2014

The Making of SyFy 'Boy Meets Girl'

Its your standard tale; boy meets girl. Except, thanks to Bare Films Jim Weedon, this rendition of the timeless storyline takes it to a new extreme. SyFy have l...

19/12/2014

Lagardère announces the sale of its light electric vehicle business

Lagard re announces the sale of its light electric vehicle business Matra Manufacturing & Services (MMS), a wholly-owned subsidiary of Lagard re SCA, announce...

19/12/2014

Fujifilm collaborates with Globe-Trotter to launch the X-T1GS

Fujifilm collaborates with Globe-Trotter to launch the X-T1GS 19.12.2014 X-T1 GS Kit Engraved iPad Luxury Travel Suitcase Handcrafted Day Bag Fujifilm...

19/12/2014

Digigram IQOYA *LINK IP Audio-Over-IP Transport System Earns Critical Embedded Solution 2014 Honor

Date: 2014-12-19 Contact: communications@digigram.com IQOYA *LINK Recognized...

19/12/2014

RTÉ RADIO 1 ANNOUNCES EXTENSION TO LONGWAVE TRANSITION

RT RADIO 1 ANNOUNCES EXTENSION TO LONGWAVE TRANSITION 19 December 2014: RT Radio 1 has today announced an extended term for transition from Longwave to alte...

19/12/2014

ABC issues EDAA Trust Seal to ARC Science

Today, 19th December, ARC Science has been issued the EDAA Trust Seal after successfully completing independent certification by ABC. For more information see: ...

19/12/2014

Peter Pan Live! Soars with DPA Microphones

Peter Pan Live! Soars with DPA Microphones Company outfits entire cast of the NBC production with d:screet 4061 Miniature Mics Peter Pan Live!, NBC's l...

19/12/2014

Cantemo Portal 2.0 Simplifies Media Asset Management

Cantemo Portal 2.0 Simplifies Media Asset Management 19 December 2014 News Cantemo has launched a new major release of its core media asset management softw...

19/12/2014

Digigram IQOYA *LINK IP Audio-Over-IP Transport System Earns Critical Embedded Solution 2014 Honor

Digigram IQOYA *LINK IP Audio-Over-IP Transport System Earns Critical Embedded S...

19/12/2014

Text Santa Gino & Mel (video)

ITVs Text Santa on Friday 19 December at 8pm. To find out more about Text Santa or how to donate, visit the website www.itv.com/textsanta Lets Do Christmas......

19/12/2014

Mel B hits the Corrie cobbles for Text Santa

ITVs Text Santa on Friday 19 December at 8pm. To find out more about Text Santa or how to donate, visit the website www.itv.com/textsanta This Friday sees a f...

19/12/2014

Mr Selfridge series three coming soon to ITV

Zo Wanamaker, Kara Tointon, Hannah Tointon and Leon Ockenden to star alongside lead actor Jeremy Piven in the new series of Mr Selfridge. Ten new episodes of ...

19/12/2014

Text Santa Tipping Point special

ITVs Text Santa on Friday 19 December at 8pm. To find out more about Text Santa or how to donate, visit the website www.itv.com/textsanta Ben Shephard hosts a...

19/12/2014

Viz Arena 4.2: Basketball and a downstream workflow for virtual signage

Viz Arena 4.2 is a release for the image-based version of Vizrt's live sports enhancement product. Viz Arena 4.2 is a release for the image-based version ...

19/12/2014

GEARHOUSE BROADCAST, HBS AND MCGUIRE MEDIA TEAM UP FOR ASIAN CUP 2015

GEARHOUSE BROADCAST, HBS AND MCGUIRE MEDIA TEAM UP FOR ASIAN CUP 2015 - 19/12/2014 Gearhouse Broadcast Pty. Ltd (GHB), Host Broadcast Services (HBS) and McGuire...

19/12/2014

Mitarbeiter sammeln rund 450 Carepakete für Bedürftige

2014-12-19 | 000-005-506 DE-DE SCHAEFFLER TECHNOLOGIES AG & CO. KG, HERZOGENAURACH 10 Jahre Weihnachtstrucker bei Schaeffler in Herzogenaurach Mitarbeiter ...

19/12/2014

Hi!

Hi! El canal del grupo Atresmedia y la revista Hola! cierra el a o con ocho millones de hogares. Hola! TV ha cumplido sus previsiones en el rea de distri...

19/12/2014

Wraps filming of the movie Fassman TV, directed by Joaquín Oristrell

Wraps filming of the movie Fassman TV, directed by Joaqu n Oristrell Coproducci n de TVE con Televisi n de Catalu a y la productora Mallerich-Paco Poch y Alico...

19/12/2014

The Corporation commitment to new digital formats Digital RTVE

The Corporation commitment to new digital formats Digital RTVE Esta nueva unidad organizativa estar adscrita al Presidente de la Corporaci n y contar con la ...

19/12/2014

Accedo brings Sky Online and Snap by Sky to Roku devices

Accedo brings Sky Online and Snap by Sky to Roku devices 19 December 2014 News Accedo, the global market leader in TV application solutions, has together wi...

19/12/2014

Avolites Ai has got the bottle for Lily Allens LED-rich live tour

(19/12/2014) In a nod to her status as working mum pop star, British singer Lily Allen has been touring both the festival and venue circuit in front of a backdr...

19/12/2014

MTS and VimpelCom to Develop and Share LTE Networks in Russia

Moscow, Russian Federation - Mobile TeleSystems OJSC ( MTS or the Company - NYSE: MBT), the leading telecommunications provider in Russia and the CIS, announ...

19/12/2014

George Clooney Downton Abbey Text Santa special 2 (video)

George Clooney Downton Abbey Text Santa special 2 (video) It's Christmas at Downton and Lord Robert Crawley (Hugh Bonneville) seems to be facing financial ...

19/12/2014

Ofcom's draft work programme for 2015/16

Contact the media team If you are a journalist wishing to contact Ofcoms media team, please contact us on: Telephone +44 (0) 300 123 1795 Email news@ofcom....

19/12/2014

Consultation on pay TV regulation

Contact the media team If you are a journalist wishing to contact Ofcoms media team, please contact us on: Telephone +44 (0) 300 123 1795 Email news@ofcom....

19/12/2014

ANEVIA INTRODUCES NEXT-GENERATION CLOUD MONITORING FOR ENTERPRISE TV

ANEVIA INTRODUCES NEXT-GENERATION CLOUD MONITORING FOR ENTERPRISE TV 19 December 2014 News Paris, France, December 19, 2014: Anevia announces the first serv...

19/12/2014

Technopolis GS to house smart cards production for Tricolor TV

Technopolis GS to house smart cards production for Tricolor TV 19 December 2014 News Digital Television Systems (DTVS), OJSC, a part of the innovation clust...

19/12/2014

PLAYBOX TECHNOLOGY INTRODUCING LATEST ADVANCES IN TV PRODUCTION AND BROADCAST WORKFLOW AT BVE 2015

PLAYBOX TECHNOLOGY INTRODUCING LATEST ADVANCES IN TV PRODUCTION AND BROADCAST WO...

19/12/2014

QUANTUM TO SPEAK AT STORAGE VISIONS 2015

QUANTUM TO SPEAK AT STORAGE VISIONS 2015 19 December 2014 News Quantum VP Alex Grossman to Participate in Panel on Storage for High-Resolution Content Captu...

19/12/2014

ChyronHego Technology Gives Life to Tinker Bell and Other Stunning Visual Effects in NBCs Peter Pan Live!

ChyronHego Technology Gives Life to Tinker Bell and Other Stunning Visual Effect...

19/12/2014

Third batch of four O3b satellites successfully launched

Third batch of four O3b satellites successfully launched Third batch of four O3b satellites successfully launched December 19, 2014 Cannes, December 18, 20...

19/12/2014

X Factor team performs with Autoscript

Autoscript Rentals, part of Vitec Videocom, a Vitec Group company, has been helping to prompt presenters during the X Factor live shows since the programme firs...

19/12/2014

Mediaset selects Accenture to distribute new streaming service

Italy's largest commercial broadcaster, Mediaset, is using Accenture Video Solution 4.0 to distribute its Infinity service, including streaming videos on de...

19/12/2014

Virgin Media expands with Globecast

Globecast has partnered with Virgin Media to supply seven channels for the platform's expanded international TV content. In total Virgin Media is adding ten...