Sony Pixel Power calrec Sony

PR: OptiTrack Enables Immersive VR at New Yorks New Museum

20/04/2015

OptiTrack motion capture technology is being used by artist Daniel Steegmann Mangran in collaboration with ScanLAB Projects to fully immerse viewers into Phantom, one of the first virtual reality installations utilizing Oculus Devkit2 to be presented at an art museum in New York City. The New Museums 2015 Triennial exhibition, titled Surround Audience, features work from early-career artists around the world, and explores the impact of an increasingly connected world on personal identity and the role and evolution of art. Mangran s installation combines OptiTrack motion capture technology and Oculus Rift virtual reality (VR) headsets to transport museum-goers to the rapidly disappearing rainforest in Brazil.

Mangran worked with ScanLAB Projects to produce detailed 3D scans of the Mata Atl ntica rainforest, which visitors can explore in startling detail as OptiTrack tracked their movement throughout the exhibition space. By supplementing the Oculus Rift with motion capture, the installation can be extended well beyond its native capacities, offering a far more immersive viewing.

Even more important than the visual aspect of this installation is the physical aspect, so incorporating movement and physical cues was a priority for me, explained Mangran . The physical 3D tracking provided by OptiTrack allows visitors to move through branches, crouch down and feel the rainforest floor, and really feel as though they are present in and interacting with this wondrous world. Motion capture enabled the most realistic rendering possible, based on the body's movements in relation to environmental data from the rainforest scans.

We chose OptiTrack because the Prime 13W's performance and discreet form make it perfect for maximizing compact VR setups while creating a seamless experience; users were almost totally unaware of the technologies active behind the scenes, said William Trossell, co-founder, ScanLAB Projects. OptiTrack continued to perform flawlessly once we explored implementation. Their simple and open developer tools hugely cut down on development and integration time, which enabled ScanLAB Projects to quickly prototype ideas and focus on creating a captivating experience rather than invest time resolving technical hurdles.

Often virtual reality strives to deliver presence through overpowering visuals; in its eerie stillness, Phantom demonstrates the immersion that can be created by instead elevating VR with highly responsive, 1:1 motion tracking, commented Seth Steiling, Marketing Director, OptiTrack. As a result, their work remains incredibly engrossing, while the technology that enables it recedes into the user's periphery.

For more information on OptiTrack products and pricing, please visit www.optitrack.com . For more information on the 2015 New Museum Triennial visit www.newmuseum.org .

About OptiTrack

OptiTrack creates the highest performing 3D tracking hardware and software available today and has become the largest motion capture provider in the world. By delivering the best 3D precision, simpler real time workflows, on-site manufacturing enabling the industry's lowest pricing, and free and open developer access, it has become the favorite of industry leaders in game and film production, university education and research, engineering, life science, sports performance and injury prevention, and many others.

The OptiTrack product line includes motion capture software and high-speed tracking cameras, contract engineering services, the GEARS golf training and club fitting solution, and affiliate commercial tracking products TrackIR and SmartNav.

Entertainment customers include: Activision, Electronic Arts, 343 Industries, US Army Game, Cloud Imperium, Square Enix, Ready at Dawn, TV Globo, NetherRealm, Ubisoft, Rockstar Games, Crytek, Remedy, Game On Audio, The Moving Picture Company, Animatrik Film Design, and other top studios and developers around the world. Engineering customers include: Boeing, KMel Robotics, NASA, Oculus VR, Lockheed Martin, John Deere, Mechdyne, Under Armour, Stanford University, Duke University, Laser Shot, Mitsubishi, and Dassault Systems.

About the New Museum

The New Museum is the only museum in New York City exclusively devoted to contemporary art. Found ed in 1977, the New Museum is a center for exhibitions, information, and documentation about living art ists from around the world. From its beginnings as a one-room office on Hudson Street to the inauguration of its first freestanding building on the Bowery designed by SANAA in 2007, the New Museum continues to be a place of experimentation and a hub of new art and new ideas. More info: newmuseum.org.

###
LINK: https://news.creativecow.net/story/878795...
See more stories from creativecow

North America Stories

20/04/2024

PBS Kids Adds American Sign Language to Streaming Content

As part of a push to improve the accessibility of its content, PBS Kids has announced that it has integrated American Sign Language (ASL) interpretations into m...

20/04/2024

Survey: Concerns About Deep Fakes Spike As Election Approaches

SAN JOSE, Calif. Online security solution provider McAfee has released new research exploring the impact artificial intelligence (AI) and the rise of deepfakes ...

20/04/2024

FCC Sets April 25 Vote on Net Neutrality Rules

The Federal Communications Commission has announced the agenda for an Open Meeting on Thursday, April 25, 2024 that will include votes on Net Neutrality Rules a...

20/04/2024

Virtual Reality Becomes the New Production Reality

Virtual reality and its close relatives, such as extended reality, have been completely accepted into the workflow of high-end productions. Stepping into an LED...

20/04/2024

Video Games Round Out the Entertainment Package

Video Games Round Out the Entertainment Package Andy Marken April 19, 2024 0 Comments By this, I take it you think everybody is who they say they are...

20/04/2024

With Bears on the Clock, NBCU Local Chicago Plans Extensive NFL Draft Coverage

With the Bears picking first, NBCUniversal Local's properties in Chicago plan extensive coverage of the NFL draft next week....

20/04/2024

Fox Sports Hires Veteran Ad Sales Executives

Fox Sports said it hired two veteran advertising sales executives, with Jen Durda and Kathy Lydon both named VP....

20/04/2024

Daytime Emmys Announce Some Nominations Early

Daytime fans got a sneak peek at nominations for the 51st annual Daytime Emmys, with the National Academy of Television Arts and Sciences (NATAS) announcing the...

20/04/2024

DAZN Weighs in With Content Ahead of Haney-Garcia Fight

DAZN is launching its Run It Up, its first multi-sports original vodcast, or video podcast, and a set of micro-podcasts ahead of the Devin Haney-Ryan Garcia fig...

20/04/2024

Warner Bros. Discovery CEO David Zaslav Got 27% Raise to $49.7 Million in 2023

David Zaslav, CEO of troubled Warner Bros. Discovery, got a 27% increase in total compensation for 2023....

20/04/2024

April 19, 2024

New copper-catalyzed C-H activation strategy from Scripps Research Two-mode reactions inspired by human detox enzymes offer powerful new tools for drug discover...

19/04/2024

Stress Positions Mines Health Anxieties for Comedy

PARK CITY, UTAH - JANUARY 18: (L-R) John Early and Theda Hammel attend the 2024 Sundance Film Festival Stress Positions premiere at Library Center Theatre on ...

19/04/2024

Give Me the Backstory: Get to Know Julian Brave NoiseCat and Emily Kassie, the Filmmakers Behind Sugarcane

By Lucy Spicer One of the most exciting things about the Sundance Film Festival...

19/04/2024

Mexico City Watchlist: 7 Documentaries About Working in CDMX

Pictured: Midnight Family By Stephanie Ornelas A great way to get to know a city as culturally unique and rich as Mexico City is to listen to the stories tol...

19/04/2024

SNS Dominates NAB Show 2024 With Triple Win For MOD

St. Louis, MO - April 18, 2024 - Studio Network Solutions (SNS) announced today that MOD won three prestigious industry awards at NAB Show 2024 held this week i...

19/04/2024

L3Harris Announces Quarterly Dividend

MELBOURNE, Fla., April 19, 2024 - The Board of Directors of L3Harris Technologies (NYSE:LHX) declared a quarterly cash dividend of $1.16 per common share, payab...

19/04/2024

Intel Lays Out 8K Production, AI Tech Plans for Paris Olympics

PARIS Intel has announced that its plans for the Olympic and Paralympic Games Paris 2024 will include using artificial intelligence technology powered by Intel ...

19/04/2024

Tech Advances Boost Adoption of 8K Production

LAS VEGAS Technologists working on all aspects of the 8K media production chain offered an optimistic update at the 2024 NAB Show on the state of 8K in video pr...

19/04/2024

OpenDrives New Software-Defined Platform Atlas Wins 2024 NAB Show Product of the Year Award

OpenDrives New Software-Defined Platform Atlas Wins 2024 NAB Show Product of the...

19/04/2024

Grass Valley Showcases Next-Generation T3 Series 4K/HD Digital Recording and Playback for Venues and Stadiums

Grass Valley Showcases Next-Generation T3 Series 4K/HD Digital Recording and Pla...

19/04/2024

NiTRo's M-CUBE Studio Levels Up Esports Productions with AJA Gear

NiTRo's M-CUBE Studio Levels Up Esports Productions with AJA Gear Brie Clayton April 19, 2024 0 Comments Esports' rapid rise to popularity can...

19/04/2024

Blackmagic Design Announces DaVinci Resolve 19

Blackmagic Design Announces DaVinci Resolve 19 Brie Clayton April 19, 2024 0 Comments Major update adds new DaVinci Neural Engine AI tools, new color ...

19/04/2024

Sony Considering Bid to Acquire Paramount

Sony Pictures Entertainment is reportedly in talks with Apollo Global Management to make a bid to acquire Paramount which itself is currently discussing a merge...

19/04/2024

CBS Stations Launches CBS News California Investigates' Segments

CBS Stations has launched CBS News California Investigates , with Julie Watts named regional CBS California correspondent. She will uncover and raise awarenes...

19/04/2024

MediaCo Acquires Estrella Media's Spanish-Language Network, Content Assets

MediaCo Holding, which owns radio stations WQHT (Hot 97) and WBLS in New York, said it acquired Estrella Media's Spanish-language video, audio and digital c...

19/04/2024

Season 5 of The Witcher' Will Be Final One

Netflix has ordered season five of fantasy drama The Witcher, which will be the final season. Production has recently begun on season four, and the two remainin...

19/04/2024

DirecTV Stream To Carry Eight More The CW Affiliates

DirecTV Stream said it added eight more The CW affiliates to its lineup on Thursday....

19/04/2024

CBS Orders More Elsbeth'

CBS has renewed Elsbeth for the 2024-2025 season. The drama, with Carrie Preston in the lead role, debuted February 29....

19/04/2024

With Bears on the Clock. NBCU Local Chicago Plans Extensive NFL Draft Coverage

With the Bears picking first, NBCUniversal Local's properties in Chicago plan extensive coverage of the NFL draft next week....

19/04/2024

Comcast Launches NOW

PHILADELPHIA As government subsidies for broadband services come to an end, Comcast has launched NOW, a new product portfolio of lower-cost Internet, mobile and...

19/04/2024

DirecTV Stream Adds CW Affiliates

DirecTV Stream has added more local CW stations for its streaming customers in Boston, Charlotte, Cincinnati, Cleveland, Hartford-New Haven Conn., Phoenix, San ...

19/04/2024

MediaCo Acquires Estrella Media's Content and Digital Operations

NEW YORK & LOS ANGELES MediaCo Holding Inc. has announced that it has acquired all of Estrella Media's network, content, digital, and commercial operations....

19/04/2024

Adobe Launches New Adobe Express Mobile App with Firefly AI

SAN JOSE, Calif. Adobe has announced that the all-new Adobe Express mobile app is available to all users, bringing features powered by Adobe Firefly generative ...

19/04/2024

Netflix Adds 9.3M Subs in Q1

LOS GATOS, Calif. Netflix reported another blockbuster quarter by adding 9.33 million new subscribers in Q1, 2024 as global paid memberships hit 269.6 million, ...

19/04/2024

The Current State of the Industry and the Future Impact of AI

The Current State of the Industry and the Future Impact of AI Hillary Lewis April 18, 2024 0 Comments The Entertainment Industry: How did we get here ...

19/04/2024

After Effects Tutorial Text Blur Reveal

After Effects Tutorial Text Blur Reveal Andy Ford April 18, 2024 0 Comments Here's a way to do a quick blur reveal for your text layer. Start by...

19/04/2024

Hollyland Mars M1 Enhanced Wireless Transmitter / Receiver

Hollyland Mars M1 Enhanced Wireless Transmitter / Receiver Colin Smith April 18, 2024 0 Comments This tutorial shows the new wireless transmitter rece...

19/04/2024

Resolve Fusion: Writing Expressions with Lua

Resolve Fusion: Writing Expressions with Lua Simon Ubsdell April 18, 2024 0 Comments The answer to the very frequently-asked question: what is the pro...

19/04/2024

B+C,' Next TV' Announce Winners of Best of Show Awards at NAB Show

B+C and Next TV have announced the winners of Best of Show Awards for the 2024 NAB Show. The awards were judged by a panel of industry experts at the convention...

19/04/2024

Cate Blanchett Narrates Nature Series on Netflix

Cate Blanchett narrates the Netflix series Our Living World, which premieres April 17. The four-part series looks at the extraordinary creatures around the glob...

19/04/2024

For All Mankind' Spinoff Is in the Works at Apple TV Plus

Apple TV Plus has a spinoff of For All Mankind in the works. It is called Star City and details the cosmonauts, engineers and intelligence officers working behi...

19/04/2024

Jacquie Walker, Longtime Buffalo Anchor, Stepping Down From Desk

Jacquie Walker, longtime anchor at WIVB Buffalo, will step down from the anchor desk. She has spent over 40 years at WIVB and her last day as an anchor is May 2...

19/04/2024

Bob Hearts Abishola' To Make Syndicated Debut This Fall

Bob Hearts Abishola will premiere in broadcast syndication this fall on such station groups as Nexstar Media Group, Sinclair, Hearst Television, Tegna, E.W. Scr...

19/04/2024

Live With Kelly and Mark' Celebrates One-Year Anniversary

Live With Kelly and Mark remains TV's top entertainment talk show as Kelly Ripa and her co-host and husband Mark Consuelo celebrate their one-year anniversa...

19/04/2024

Sean McLaughlin Named VP of News at Graham Media Group

Sean McLaughlin has been named VP of news for Graham Media Group. He had been senior VP of local news at E.W. Scripps. He will will be responsible for developi...

19/04/2024

Netflix Shares First Peek at Long-Awaited One Hundred Years of Solitude'

Netflix has shared the first trailer from One Hundred Years of Solitude, a series based on the esteemed novel by Gabriel Garc a M rquez. The streamer is on boar...

19/04/2024

NAB 2024 Draws 61,000+ Attendees With More Than Half Attending the Show for the First Time

NAB 2024 Draws 61,000+ Attendees With More Than Half Attending the Show for the ...