World Media Awards 2018 shortlists revealed
21/02/2018
The World Media Group has unveiled the shortlist for the 2018 World Media Awards, revealing the world's best content-driven, cross-border advertising campaigns. The Awards attracted interest from across the globe, with entries coming in from Austria, Botswana, Canada, Finland, Malta, the Netherlands, Israel, Pakistan and the USA amongst many others targeting global audiences in APAC, EMEA, LATAM and the Americas.
This year saw a record number of entries, up 150 per cent since their launch three years ago, competing across eight categories. The shortlist includes entries from a broader spectrum of sectors and organisations than ever before, with brands such as Porsche, the International Association of Athletics Federations, UK DIT (UK Department for International Trade), HSBC and Tiffany & Co making the grade this year.
--
The entries were shortlisted by an international team of 26 senior jurors from leading advertisers, agencies and publishers, headed up by co-chairs Arif Durrani, executive editor for EMEA at Bloomberg Media Group, Jodie Stranger, CEO UK Group and president Global Clients EMEA at Starcom, Publicis Media, John Rudaizky, Partner, Global Brand and Marketing leader at EY and Jon Gittings, chief strategy officer, Americas at MediaCom.
This year there have been fantastic entries from around the world, with many showing that great things happen when brands, agencies and the media collaborate. It has been inspiring to see such great storytelling across all platforms but particularly exciting for me has been to see those entries that have pushed the boundaries of technology and creativity in content through gaming and VR, says Rudaizky.
Emma Winchurch-Beale, International sales director at The Washington Post and President of the World Media Group, adds: For the World Media Group great journalism and excellent writing, using authentic voices from around the world, are at the heart of what we do. It's therefore really exciting to see the same values and qualities also reflected in this year's entries. Both traditional and non-traditional brands have now recognised how powerful content can be for engaging with international audiences.
The final category winners will be announced at the exclusive World Media Awards Reception at the Ham Yard Hotel in London on Thursday, 22 March 2018. The winner of this year's prestigious Grand Prix Award will also be announced on the night, joining previous years' Grand Prix winners, London & Partners and Tata Motors, as the best of the best'. All shortlisted entrants will receive three free tickets to join the celebration as guests of the World Media Group. Additional tickets are now available for purchase HERE.
In addition to receiving a prestigious World Media Awards trophy on the night, all the winners will see their work celebrated in an advertising campaign valued at 500K which will run across the World Media Group's leading international media brands: The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Fortune, Forbes, The Economist and the Bloomberg Media Group.
The 2018 shortlist is as follows:
Automotive
Brand/ Campaign Entered by
Michelin: Drivestyle Season 02 Wavemaker
Porsche: Cayman vs Drones PHD Germany
SEAT Ibiza: The Most Danceable Campaign PHD Germany
Brand & Media Owner Partnership
Brand/ Campaign Entered by
Coca-Cola Western Europe: FantaXYou: FantaXEurope UM
International Association of Athletics Federations: You Can't Beat Them, But You Can [Emoji] Like Them! Storyful
Samsung: Samsung Gear S3: The Ultimate Survival Companion StarComWW
Shell: Make the Future Fox
Star Alliance: Connecting Cultures Wall Street Journal [WSJ Custom Studios]
The Barilla Foundation: Food Sustainability Index The Economist
Corporate Influencer
Brand/ Campaign Entered by
GE: Launching Baker Hughes, A GE Company': The Opening Bell for The Next Wave Of The Energy Revolution Wavemaker
HSBC: C-Suite Thought Leadership Mindshare
Shell: Shell Brand Gravity Light & Bedtime stories MediaCom
UK DIT: Believe In The UK Gyro
Financial Services
Brand/ Campaign Entered by
Credit Suisse: What happens In Davos, Shouldn't Stay In Davos Credit Suisse
HSBC: Leveraging Agency Partnership In Driving Digital Acquisition Mindshare
S&P Global Ratings: Global Green Evaluations Launch EI Advisory
UBS: Driving Business Objectives: Impact Investing and Innovative China Spark Foundry
Luxury, Lifestyle & Fashion
Brand/ Campaign Entered by
Hennessy XO: A New Perspective Of The Silk Road
KR Media France [GroupM]
Tiffany & Co.: HardWear Launch
Wavemaker
Timberland: Flex In The City Vizeum
Vente Privee: You Are The Stylist IdeasforMusic
Media & Entertainment
Brand/ Campaign Entered by
The Walking Dead: The Walking Dead Euro Tour Fox
Universal Pictures Despicable Me 3 MediaCom
Warner Bros: Wonder Woman Project Warner Brothers
Technology & Telecoms
Brand/ Campaign Entered by
Canon: Live For The Story PHD Media
Deutsche Telekom: The Lenz MediaCom
E.on: Tomorrow Is On Entered by Vizeum
Samsung: Samsung Gear S3: The Ultimate Survival Companion Entered by Samsung
Workplace: Workplace By Facebook Quartz Partnership Gyro
Travel & Tourism
Brand/ Campaign Entered by
Botswana Tourism: Botswana Tourism Rhino Project At ITB 2017 Botswana Tourism
Faroe Islands Tourism: Faroe Islands Translate Sansir and Mensch
Finavia Corporation: #LIFEINHEL Dagmar
Star Alliance: Connecting Cultures Wavemaker
Tel Aviv Lifeguard Tower Hotel The City of Tel Aviv
--
LINK: | http://www.screenafrica.com/2018/02/21/tv-radio/business-tv-radio/worl... |
See more stories from screenafrica |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
19/04/2024
L3Harris Announces Quarterly Dividend
MELBOURNE, Fla., April 19, 2024 - The Board of Directors of L3Harris Technologies (NYSE:LHX) declared a quarterly cash dividend of $1.16 per common share, payab...
19/04/2024
Intel Lays Out 8K Production, AI Tech Plans for Paris Olympics
PARIS Intel has announced that its plans for the Olympic and Paralympic Games Paris 2024 will include using artificial intelligence technology powered by Intel ...
19/04/2024
Tech Advances Boost Adoption of 8K Production
LAS VEGAS Technologists working on all aspects of the 8K media production chain offered an optimistic update at the 2024 NAB Show on the state of 8K in video pr...
19/04/2024
OpenDrives New Software-Defined Platform Atlas Wins 2024 NAB Show Product of the Year Award
OpenDrives New Software-Defined Platform Atlas Wins 2024 NAB Show Product of the...
19/04/2024
Grass Valley Showcases Next-Generation T3 Series 4K/HD Digital Recording and Playback for Venues and Stadiums
Grass Valley Showcases Next-Generation T3 Series 4K/HD Digital Recording and Pla...
19/04/2024
NiTRo's M-CUBE Studio Levels Up Esports Productions with AJA Gear
NiTRo's M-CUBE Studio Levels Up Esports Productions with AJA Gear Brie Clayton April 19, 2024 0 Comments Esports' rapid rise to popularity can...
19/04/2024
Blackmagic Design Announces DaVinci Resolve 19
Blackmagic Design Announces DaVinci Resolve 19 Brie Clayton April 19, 2024 0 Comments Major update adds new DaVinci Neural Engine AI tools, new color ...
19/04/2024
Sony Considering Bid to Acquire Paramount
Sony Pictures Entertainment is reportedly in talks with Apollo Global Management to make a bid to acquire Paramount which itself is currently discussing a merge...
19/04/2024
How 1185 Films created the VFX on new horror, All You Need Is Death
Simon Wilkinson, head of VFX at 1185 films, talks about the technology behind the newly-released horror By Matthew Corrigan Published: April 19, 2024 Simo...
19/04/2024
Could Sony be preparing a bid for Channel 5's parent company?
The global electronics company is said to be considering joining forces with investment firm Apollo Management to bid for Paramount Global By Jenny Priestley ...
19/04/2024
EBU report highlights contribution of free-to-air sport broadcasting
The report broke the economic footprint of EBU member sports broadcasting into three main areas By Matthew Corrigan Published: April 19, 2024 The report b...
19/04/2024
CBS Stations Launches CBS News California Investigates' Segments
CBS Stations has launched CBS News California Investigates , with Julie Watts named regional CBS California correspondent. She will uncover and raise awarenes...
19/04/2024
MediaCo Acquires Estrella Media's Spanish-Language Network, Content Assets
MediaCo Holding, which owns radio stations WQHT (Hot 97) and WBLS in New York, said it acquired Estrella Media's Spanish-language video, audio and digital c...
19/04/2024
Season 5 of The Witcher' Will Be Final One
Netflix has ordered season five of fantasy drama The Witcher, which will be the final season. Production has recently begun on season four, and the two remainin...
19/04/2024
DirecTV Stream To Carry Eight More The CW Affiliates
DirecTV Stream said it added eight more The CW affiliates to its lineup on Thursday....
19/04/2024
CBS Orders More Elsbeth'
CBS has renewed Elsbeth for the 2024-2025 season. The drama, with Carrie Preston in the lead role, debuted February 29....
19/04/2024
With Bears on the Clock. NBCU Local Chicago Plans Extensive NFL Draft Coverage
With the Bears picking first, NBCUniversal Local's properties in Chicago plan extensive coverage of the NFL draft next week....
19/04/2024
Comcast Launches NOW
PHILADELPHIA As government subsidies for broadband services come to an end, Comcast has launched NOW, a new product portfolio of lower-cost Internet, mobile and...
19/04/2024
DirecTV Stream Adds CW Affiliates
DirecTV Stream has added more local CW stations for its streaming customers in Boston, Charlotte, Cincinnati, Cleveland, Hartford-New Haven Conn., Phoenix, San ...
19/04/2024
MediaCo Acquires Estrella Media's Content and Digital Operations
NEW YORK & LOS ANGELES MediaCo Holding Inc. has announced that it has acquired all of Estrella Media's network, content, digital, and commercial operations....
19/04/2024
Adobe Launches New Adobe Express Mobile App with Firefly AI
SAN JOSE, Calif. Adobe has announced that the all-new Adobe Express mobile app is available to all users, bringing features powered by Adobe Firefly generative ...
19/04/2024
Netflix Adds 9.3M Subs in Q1
LOS GATOS, Calif. Netflix reported another blockbuster quarter by adding 9.33 million new subscribers in Q1, 2024 as global paid memberships hit 269.6 million, ...
19/04/2024
The Current State of the Industry and the Future Impact of AI
The Current State of the Industry and the Future Impact of AI Hillary Lewis April 18, 2024 0 Comments The Entertainment Industry: How did we get here ...
19/04/2024
After Effects Tutorial Text Blur Reveal
After Effects Tutorial Text Blur Reveal Andy Ford April 18, 2024 0 Comments Here's a way to do a quick blur reveal for your text layer. Start by...
19/04/2024
Hollyland Mars M1 Enhanced Wireless Transmitter / Receiver
Hollyland Mars M1 Enhanced Wireless Transmitter / Receiver Colin Smith April 18, 2024 0 Comments This tutorial shows the new wireless transmitter rece...
19/04/2024
Resolve Fusion: Writing Expressions with Lua
Resolve Fusion: Writing Expressions with Lua Simon Ubsdell April 18, 2024 0 Comments The answer to the very frequently-asked question: what is the pro...
19/04/2024
B+C,' Next TV' Announce Winners of Best of Show Awards at NAB Show
B+C and Next TV have announced the winners of Best of Show Awards for the 2024 NAB Show. The awards were judged by a panel of industry experts at the convention...
19/04/2024
Cate Blanchett Narrates Nature Series on Netflix
Cate Blanchett narrates the Netflix series Our Living World, which premieres April 17. The four-part series looks at the extraordinary creatures around the glob...
19/04/2024
For All Mankind' Spinoff Is in the Works at Apple TV Plus
Apple TV Plus has a spinoff of For All Mankind in the works. It is called Star City and details the cosmonauts, engineers and intelligence officers working behi...
19/04/2024
Jacquie Walker, Longtime Buffalo Anchor, Stepping Down From Desk
Jacquie Walker, longtime anchor at WIVB Buffalo, will step down from the anchor desk. She has spent over 40 years at WIVB and her last day as an anchor is May 2...
19/04/2024
Bob Hearts Abishola' To Make Syndicated Debut This Fall
Bob Hearts Abishola will premiere in broadcast syndication this fall on such station groups as Nexstar Media Group, Sinclair, Hearst Television, Tegna, E.W. Scr...
19/04/2024
Live With Kelly and Mark' Celebrates One-Year Anniversary
Live With Kelly and Mark remains TV's top entertainment talk show as Kelly Ripa and her co-host and husband Mark Consuelo celebrate their one-year anniversa...
19/04/2024
Sean McLaughlin Named VP of News at Graham Media Group
Sean McLaughlin has been named VP of news for Graham Media Group. He had been senior VP of local news at E.W. Scripps. He will will be responsible for developi...
19/04/2024
Netflix Shares First Peek at Long-Awaited One Hundred Years of Solitude'
Netflix has shared the first trailer from One Hundred Years of Solitude, a series based on the esteemed novel by Gabriel Garc a M rquez. The streamer is on boar...
19/04/2024
Skeem Saam: Thursday's episode, 18 April 2024 [video]
Skeem Saam: Thursday's episode, 18 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African s...
19/04/2024
Prison Journalism: Tragic story of Jerry's life and crimes
Prison Journalism: Tragic story of Jerry's life and crimesDavid van Nek was incarcerated in Pollsmoor Prison from 2013 until 2015 and participated in the re...
19/04/2024
House of Zwide' Spoiler: Soka dates Mampho and Ona
House of Zwide' Spoiler: Soka dates Mampho and OnaThe House of Zwide' May teasers reveal that Soka will date both Ona and Mampho and get caught. Will h...
19/04/2024
Beer: Seven celebrities talk about their love
Beer: Seven celebrities talk about their loveBeer is one of the world's most popular beverages. We asked several celebrities about their favourite brews or ...
19/04/2024
Tonight on Scandal: Tlhogi cannot believe what she hears from Taps
Tonight on Scandal: Tlhogi cannot believe what she hears from TapsDon't miss Friday, 19 April's riveting episode of South African soapie Scandal! on e.t...
19/04/2024
Impact XT's Secret Clip-Launching Talents
By Craig Anderton Impact XT can launch clips, which is great for songwriting (see the blog post Songwriting with Impact XT). But few people realize that Impact...
19/04/2024
RT NEWS ANNOUNCES SAMANTHA LIBRERI AS NEW EASTERN CORRESPONDENT
RT News is pleased to announce the appointment of RT journalist, Samantha Libreri, as Eastern Correspondent. Samantha will be reporting and providing analysis...
19/04/2024
Documentary Murder of a GAA Chairman' sheds light on the unanswered questions of the family of Sean Brown
Documentary Murder of a GAA Chairman sheds light on the unanswered questions of ...
18/04/2024
First Look: Tom Durant Pritchard joins the cast of crime drama Miss Scarlet for its fifth series
Tom Durant Pritchard as Alexander Blake Thursday 18 April 2024 Tom Durant Prit...
18/04/2024
Alone Australia goes from strength to strength
Alone Australia goes from strength to strength 18 April, 2024 Media releases The program again delivers for SBS with significant uplifts in digital BVOD vi...
18/04/2024
L3Harris to Expand and Modernize Solid Rocket Motor Manufacturing in Virginia
ORANGE COUNTY, Va., April 18, 2024 - L3Harris Technologies [NYSE:LHX] has entered into an agreement with Orange County, Virginia, to fund the expansion and mode...
18/04/2024
Achieving Air Dominance by Advancing Imaging & Designating EO/IR Capabilities
L3Harris Sky Warden multi-mission aircraft, equipped with the WESCAM MX-15 and WESCAM MX-20 EO/IR sensor systems, was selected for USSOCOMs Armed Overwatch prog...
18/04/2024
US Space Force Extends Partnership with L3Harris to Enhance Space Domain Awareness
MELBOURNE, Fla., April 18, 2024 - L3Harris Technologies (NYSE:LHX) has received ...