Tata Motors and Maxus scooped the Grand Prix title at the World Media Awards 2017
Facebook
Twitter
Google
Pinterest
The World Media Group has unveiled the shortlist for the 2018 World Media Awards, revealing the world's best content-driven, cross-border advertising campaigns. The Awards attracted interest from across the globe, with entries coming in from Austria, Botswana, Canada, Finland, Malta, the Netherlands, Israel, Pakistan and the USA amongst many others targeting global audiences in APAC, EMEA, LATAM and the Americas.
This year saw a record number of entries, up 150 per cent since their launch three years ago, competing across eight categories. The shortlist includes entries from a broader spectrum of sectors and organisations than ever before, with brands such as Porsche, the International Association of Athletics Federations, UK DIT (UK Department for International Trade), HSBC and Tiffany & Co making the grade this year.
--
The entries were shortlisted by an international team of 26 senior jurors from leading advertisers, agencies and publishers, headed up by co-chairs Arif Durrani, executive editor for EMEA at Bloomberg Media Group, Jodie Stranger, CEO UK Group and president Global Clients EMEA at Starcom, Publicis Media, John Rudaizky, Partner, Global Brand and Marketing leader at EY and Jon Gittings, chief strategy officer, Americas at MediaCom.
This year there have been fantastic entries from around the world, with many showing that great things happen when brands, agencies and the media collaborate. It has been inspiring to see such great storytelling across all platforms but particularly exciting for me has been to see those entries that have pushed the boundaries of technology and creativity in content through gaming and VR, says Rudaizky.
Emma Winchurch-Beale, International sales director at The Washington Post and President of the World Media Group, adds: For the World Media Group great journalism and excellent writing, using authentic voices from around the world, are at the heart of what we do. It's therefore really exciting to see the same values and qualities also reflected in this year's entries. Both traditional and non-traditional brands have now recognised how powerful content can be for engaging with international audiences.
The final category winners will be announced at the exclusive World Media Awards Reception at the Ham Yard Hotel in London on Thursday, 22 March 2018. The winner of this year's prestigious Grand Prix Award will also be announced on the night, joining previous years' Grand Prix winners, London & Partners and Tata Motors, as the best of the best'. All shortlisted entrants will receive three free tickets to join the celebration as guests of the World Media Group. Additional tickets are now available for purchase HERE.
In addition to receiving a prestigious World Media Awards trophy on the night, all the winners will see their work celebrated in an advertising campaign valued at 500K which will run across the World Media Group's leading international media brands: The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Fortune, Forbes, The Economist and the Bloomberg Media Group.
The 2018 shortlist is as follows:
Automotive
Brand/ Campaign Entered by
Michelin: Drivestyle Season 02 Wavemaker
Porsche: Cayman vs Drones PHD Germany
SEAT Ibiza: The Most Danceable Campaign PHD Germany
Brand & Media Owner Partnership
Brand/ Campaign Entered by
Coca-Cola Western Europe: FantaXYou: FantaXEurope UM
International Association of Athletics Federations: You Can't Beat Them, But You Can [Emoji] Like Them! Storyful
Samsung: Samsung Gear S3: The Ultimate Survival Companion StarComWW
Shell: Make the Future Fox
Star Alliance: Connecting Cultures Wall Street Journal [WSJ Custom Studios]
The Barilla Foundation: Food Sustainability Index The Economist
Corporate Influencer
Brand/ Campaign Entered by
GE: Launching Baker Hughes, A GE Company': The Opening Bell for The Next Wave Of The Energy Revolution Wavemaker
HSBC: C-Suite Thought Leadership Mindshare
Shell: Shell Brand Gravity Light & Bedtime stories MediaCom
UK DIT: Believe In The UK Gyro
Financial Services
Brand/ Campaign Entered by
Credit Suisse: What happens In Davos, Shouldn't Stay In Davos Credit Suisse
HSBC: Leveraging Agency Partnership In Driving Digital Acquisition Mindshare
S&P Global Ratings: Global Green Evaluations Launch EI Advisory
UBS: Driving Business Objectives: Impact Investing and Innovative China Spark Foundry
Luxury, Lifestyle & Fashion
Brand/ Campaign Entered by
Hennessy XO: A New Perspective Of The Silk Road
KR Media France [GroupM]
Tiffany & Co.: HardWear Launch
Wavemaker
Timberland: Flex In The City Vizeum
Vente Privee: You Are The Stylist IdeasforMusic
Media & Entertainment
Brand/ Campaign Entered by
The Walking Dead: The Walking Dead Euro Tour Fox
Universal Pictures Despicable Me 3 MediaCom
Warner Bros: Wonder Woman Project Warner Brothers
Technology & Telecoms
Brand/ Campaign Entered by
Canon: Live For The Story PHD Media
Deutsche Telekom: The Lenz MediaCom
E.on: Tomorrow Is On Entered by Vizeum
Samsung: Samsung Gear S3: The Ultimate Survival Companion Entered by Samsung
Workplace: Workplace By Facebook Quartz Partnership Gyro
Travel & Tourism
Brand/ Campaign Entered by
Botswana Tourism: Botswana Tourism Rhino Project At ITB 2017 Botswana Tourism
Faroe Islands Tourism: Faroe Islands Translate Sansir and Mensch
Finavia Corporation: #LIFEINHEL Dagmar
Star Alliance: Connecting Cultures Wavemaker
Tel Aviv Lifeguard Tower Hotel The City of Tel Aviv
Facebook
Twitter
Google
Pinterest
--
Africa Stories
24/04/2024
Tonight on Skeem Saam: Someone makes the call to have Lehasa killedDon't miss Wednesday, 24 April's riveting episode of South African soapie Skeem Saam ...
24/04/2024
Tonight on House of Zwide: Sphamandla and his goons force Keletso into their car...
24/04/2024
Tonight on Scandal: A man smiles in the face of his friend while he deceives himDon't miss Wednesday, 24 April's riveting episode of South African soapi...
24/04/2024
Endearing character from The Simpsons' is killed off' after 35 years, ...
24/04/2024
Tonight on Smoke and Mirrors: Caesar continues to ask questions about ThandiswaDon't miss Wednesday, 24 April's riveting episode of South African soapie...
24/04/2024
Skeem Saam: Tuesday's episode, 23 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African so...
24/04/2024
Endearing Simpsons character killed off' after 35 years, fans in shockAn often-seen yet seldom-discussed character from the popular show The Simpsons drops...
23/04/2024
Tonight on Skeem Saam: Pretty is shocked by what she finds out about LehasaDon't miss Tuesday, 23 April's riveting episode of South African soapie Skeem...
23/04/2024
Tonight on House of Zwide: Bra Zakes asks Isaac to hold off going to the cops un...
23/04/2024
Skeem Saam: Monday's episode, 22 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soa...
23/04/2024
Skeem Saam' May Spoiler: Inside Mr Kgomo, Eunice's romance? Skeem Saam' May teasers reveal that Melita will be jealous of Mr Kgomo and Eunice's ...
23/04/2024
Tonight on Scandal: Dintle takes a huge risk on her quest to save her daughterDon't miss Tuesday, 23 April's riveting episode of South African soapie Sc...
22/04/2024
WATCH: Artists covering their favourite classicsArtists often watch other performers to get some of their inspiration. Check out some of these classic famous so...
22/04/2024
WATCH: Queen of hip-hop Lil2Hood thanks ParisProducer and DJ Lil2Hood (Flash.Wrldwide) has proved that she's a queen of modern hip-hop. Lil2Hood thanked Par...
22/04/2024
Tonight on House of Zwide: Funani informs Isaac about Nkosi seeing his hijacker ...
22/04/2024
Tonight on Scandal: The carpet is pulled out from under NhlamuloDon't miss Monday, 22 April's riveting episode of South African soapie Scandal! on e.tv ...
22/04/2024
LGBTQ writers asked to submit their storiesWriters have been asked to submit their short stories (up to 20, 000 words) for an upcoming anthology called Just LG...
22/04/2024
[Watch] Queen of hip-hop Lil2Hood thanks ParisProducer and DJ Lil2Hood (Flash.Wrldwide) has proved that she's a queen of modern hip-hop. Lil2Hood thanked Pa...
22/04/2024
Isaac Mutant: HemelBesem gave me R2, 500'Cape town rapper Isaac Mutant claims he was paid less than everyone else's fee for the use of his music in Sho...
22/04/2024
Afrikaans (free) television shows you can STILL watchAfrikaans television shows are making a comeback through AfriForumTV. However, not everyone wants to see sh...
22/04/2024
Tonight on Smoke and Mirrors: Virginia learns Sonto and Sakhile slept togetherDon't miss Monday, 22 April's riveting episode of South African soapie Smo...
22/04/2024
Tonight on Skeem Saam: Kgosi reveals the details of what he witnessed Lehasa doi...
21/04/2024
Gqeberha: The Empire' loses more viewers on DStvTshedza Pictures' isiXhosa telenovela Gqeberha: The Empire' lost more viewers in March and was plac...
21/04/2024
Youngins' fans praise actor Thabiso Ramotshela as MahlatseSouth Africans praise former The River' actor Thabiso Ramotshela, who plays Mahlatse in Showm...
20/04/2024
Skeem Saam: Friday's episode, 19 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soa...
19/04/2024
Tonight on Smoke and Mirrors: Thandiswa panics when she learns of possible evide...
19/04/2024
Tonight on Skeem Saam: Khwezi stares death in the faceDon't miss Friday, 19 April's riveting episode of South African soapie Skeem Saam on SABC 1 on DSt...
19/04/2024
Tonight on House of Zwide: Faith refuses to talk to Zola and to discuss the matt...
19/04/2024
Skeem Saam: Thursday's episode, 18 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African s...
19/04/2024
Prison Journalism: Tragic story of Jerry's life and crimesDavid van Nek was incarcerated in Pollsmoor Prison from 2013 until 2015 and participated in the re...
19/04/2024
House of Zwide' Spoiler: Soka dates Mampho and OnaThe House of Zwide' May teasers reveal that Soka will date both Ona and Mampho and get caught. Will h...
19/04/2024
Beer: Seven celebrities talk about their loveBeer is one of the world's most popular beverages. We asked several celebrities about their favourite brews or ...
19/04/2024
Tonight on Scandal: Tlhogi cannot believe what she hears from TapsDon't miss Friday, 19 April's riveting episode of South African soapie Scandal! on e.t...
18/04/2024
Tonight on Smoke and Mirrors: Caesar almost finds Thandiswa with the bloody wedd...
18/04/2024
Taylor Swift's The Tortured Poets Department' set to drop on FRIDAYTaylor Swift will release her highly anticipated record The Tortured Poets Departme...
18/04/2024
Tonight on Skeem Saam: Lehasa puts his plan to eliminate Khwezi in motionDon't miss Thursday, 18 April's riveting episode of South African soapie Skeem ...
18/04/2024
Prison Journalism: April's experiences of black boudoirThabo Mthembu was incarcerated in Pollsmoor Prison from 2014 to 2019. Read Thabo's story
by Tha...
18/04/2024
Prison Journalism: Can gangsterism and violence be reduced in prison?Dean Mashimbwe, a Zimbabwean migrant residing in Cape Town, was incarcerated at Pollsmoor C...
18/04/2024
Software-making music: How DJs are doing itSoftware plays a big part in music production, recording, and performances. Here's what DJs are using, and how yo...
18/04/2024
Tonight on House of Zwide: Zanele later blindsides an unwitting Faith into meeti...
18/04/2024
Debut author stuns with international bestselling thriller Anna O'Matthew Blake burst onto the book scene with his bestseller Anna O', a deliciously d...
18/04/2024
Skeem Saam: Wednesday's episode, 17 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African ...
18/04/2024
Watch: Trailers for the best Afrikaans movies ever madeDon't know what to watch? Here are some of the best Afrikaans movie trailers ever made, including Too...
17/04/2024
Isitha: The Enemy' is the second-watched TV show on e.tvE.tv's popular telenovela, Isitha: The Enemy' secured second place on the channel with over...
17/04/2024
Tonight on Scandal: Dintle reels in the line but it seems she's the only one...
17/04/2024
Trailer debate: What's the BEST South African movie?The trailer debate is on! We'd like to spark the debate What's your favourite South African mov...
17/04/2024
Tonight on Skeem Saam: Lewatle and Pax are punished for their misdeedsDon't miss Wednesday, 17 April's riveting episode of South African soapie Skeem Sa...
17/04/2024
Tonight on House of Zwide: Isaac tells Funani he has no leads on Nkosi's hij...
17/04/2024
Ster-Kinekor to cut 236 jobs, close THESE nine cinemas in South AfricaSter-Kinekor has announced plans to lay off almost a third of its 728 employees and close ...
Tata Motors and Maxus scooped the Grand Prix title at the World Media Awards 2017
