Blockchain: a great opportunity for creators and media companies
21/10/2017
En colaboraci n con Bertelsmann, Atresmedia ha organizado una nueva edici n de su foro Crea Cultura en el que se ha analizado la tecnolog a blockchain y lo que esta denominada cuarta revoluci n industrial aportar a la cultura y los medios de comunicaci n.
En el debate, moderado por la periodista Helena Resano, presentadora de LaSexta Noticias, han participado la cofundadora del Observatorio Blockchain y corresponsal de CriptoNoticias, Covadonga Fern ndez; la abogada especializada en propiedad intelectual y tecnolog as de la informaci n, Cristina Carrascosa; y el Fundador Blockchain Espa a y coautor del libro Blockchain, la revoluci n industrial de internet , lex Preukschat.
Helena Resano ha pedido a los intervinientes una definici n de lo que significa el concepto de blockchain'. Alex Preukschat ha reconocido que es una pregunta muy dif cil, quiz la m s dif cil; la tecnolog a blockchain est en un estado prealfa, pero podemos apuntar que en los ltimos 20 a os hemos visto que la descentralizaci n de los paquetes de informaci n puede trasladarse a todos los sectores y crear nuevos modelos de negocio que a d a de hoy no podemos ni imaginar .
A este respecto, Cristina Carrascosa ha a adido que bitcoin tuvo mucho intentos de hablar de la descentralizaci n, es la fase inicial del negocio, ahora el negocio va por otras partes .
Covadonga Fern ndez ha destacado del blockchain' las cualidades de seguridad y transparencia en cualquier tipo de transacci n y en medios de comunicaci n puede evitar todo tipo de noticias falsas porque se puede ver el origen de la noticia falsa. Es una herramienta que proporciona bastante seguridad, pero a n no absoluta, se est trabajando en ello y creemos que en unos a os ser mucho m s seguro, es algo en lo que est n trabajando las grandes corporaciones . Podr mejorar e incluso premiar los buenos contenidos period sticos y los anunciantes podr n decidir d nde poner su publicidad , ha a adido en este sentido posteriormente en el turno de preguntas.
Preukschat ha apuntado que este sistema permitir romper barreras de intermediarios y, en lo que respecta a los creadores de contenido va a abrir un mundo de oportunidades de poder monetizar sus creaciones. Para los grandes grupos de comunicaci n ofrece un gran reto: tras una primera ola de internet, esto es una segunda ola, un nuevo tsunami para adaptarse .
El valor fundamental de blockchain es que devuelve a los autores el control sobre la difusi n de su obra; como la copia se puede reproducir hasta el infinito no tiene ning n valor y esto le devuelve el control del derecho de la copia y el control del derecho de autor , ha subrayado Covadonga Fern ndez.
Para entender mejor este sistema, Fern ndez ha destacado el ejemplo real de Flixxo, una compa a que quiere competir con Youtube descentralizando la plataforma, lo que hace es que a cambio de que los usuarios le cedan el almacenamiento de su dispositivo, son remunerados .
Todos los modelos de negocio est n en fase prealfa, est n intentando inventar, Mediachain, de Spotify, es un ejemplo muy bonito , ha a adido el Fundador Blockchain Espa a.
Se est n desarrollando sistemas inteligentes que eliminan intermediarios y, por ejemplo, m s que seguir la copia il cita, podr rastrear d nde se est gestionando ese contenido, Mediachain crea ese protocolo para rastrear la m sica , ha a adido lex Preukschat.
Carrascosa ha a adido que tambi n se est aplicando a la fotograf a, por ejemplo a trav s de mecanismos para avisar al autor de que alguien est utilizando su fotograf a .
Todas las empresas est n intentando implantar la tecnolog a a sus negocios. La tecnolog a llega, tenemos el caso de Uber La dificultad de esta tecnolog a es que es muy complejo , ha apuntado Fern ndez quien, a la pregunta de c mo va a afectar a los usuarios?, ha vaticinado que creo que, por primera vez, los usuarios van a poder ser remunerados por ver contenidos y publicidad. Tambi n es una forma de consumir publicidad de una manera mucho m s racional y l gica. Ahora hay infinita comunicaci n e informaci n, y lo que hace falta es atenci n, falta atenci n y Blockchain permite pagar esa atenci n .
Estamos en una fase similar a como surgi Internet, en el 92, especulando c mo va a ser dentro de 20 a os, los modelos econ micos se est n definiendo. Hay mucho dinero de gente fluyendo y apostando por ello, pero no significa que sepamos exactamente d nde va, que se convierta por ejemplo en un Second Life o quiz definitivamente se cree un modelo descentralizado. Nadie imaginaba hace 20 a os que en esa era que surg a de internet bamos a utilizar Twitter de esta forma que se usa hoy , ha manifestado Preukschat.
Insistiendo en el papel de los medios y, concretamente, en la figura del periodista freelance', Carrascosa ha a adido al respecto que una herramienta muy til son los sistemas de reputaci n, normalmente se basan en criterios objetivos . En este sentido, ha dicho yo, por ejemplo, en twitter sigo a un mont n de medios y sigo a un fot grafo freelance que cubre la guerra de Siria y para saber lo que pasa en Siria sigo su perfil, pero tambi n sigo viendo el de los medios; ni vamos a pasar a ver la informaci n todo por estas plataformas, ni vamos a dejar los medios tradicionales , ha augurado.
Blockchain es como cooperativa inmensa que habr una red de corresponsales por todo el mundo. Los peri dicos te ordenan la actualidad, te organizan la agenda, no s c mo lo van a resolver estas plataformas , ha a adido Covadonga Fern ndez.
Una amenaza?
Y c mo juegan los grandes esta revoluci n? Si la base de tu negoci
LINK: | http://www.panoramaaudiovisual.com/en/2017/10/18/blockchain-una-gran-o... |
See more stories from panoramaaudiovisual |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
25/04/2024
Czech mates
The writer and director of a hit Czech series tell Robert Shepherd about their approach to portraying real-life Pakistani kidnappings on the small screen, while...
25/04/2024
Molinaire Creative Group opens new Liverpool facility
Notorious DIT will work with the Liverpool Film Office to increase opportunities for regional talent By Matthew Corrigan Published: April 25, 2024 Notorio...
25/04/2024
Deutsche Telekom Powers New MagentaTV Service With Broadp...
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
25/04/2024
Lightware Enhances Microsoft Teams Rooms with Powerful BY...
Lightware Visual Engineering, a leading manufacturer of connectivity solutions for the professional integrated systems market and a pioneer in signal management...
25/04/2024
Net Insight secures collaboration with DMC Production to...
Net Insight has entered into a collaboration with DMC Production that positions Net Insight at the forefront of sports broadcasting in the Nordics. Net Insight ...
25/04/2024
GlobalM and scoopa announce strategic partnership to faci...
GlobalM has announced a strategic partnership with scoopa, the specialists in broadcast-quality content distribution, offering a complementary service for live ...
25/04/2024
DDish TV LLC Chooses PlayBox Neo Channel-in-a-Box for Bro...
PlayBox Neo announces the completion of a new multichannel playout system for the DDish direct-to-home satellite television network in Mongolia. Based in the na...
25/04/2024
Legendary Producer Garth Richardson Chooses PMC Monitors...
Canadian music producer and engineer Garth Richardson also known as Gggarth due to his stutter - has embraced immersive audio by installing a PMC monitoring s...
25/04/2024
Televisa transforms its broadcast ecosystem with proven t...
Leading video software provider Synamedia today announced that Televisa, the Mexican telecommunications and broadcasting company, has chosen Synamedia as its pa...
25/04/2024
OTTera partners with ThinkAnalytics to enhance personaliz...
OTTera, a leading provider of end-to-end OTT and FAST channel solutions, proudly announces its strategic partnership with ThinkAnalytics, a global leader in adv...
25/04/2024
Perfect Weather Forecast for American Tobacco Events Tonight and Saturday
The American Tobacco Campus will be hopping with activity tonight and this weekend with two fun events! Durham Night Market At last! The Durham Night Market i...
25/04/2024
Qurate Launches The Big Dish on The Roku Channel
WEST CHESTER, Pa. Video commerce provider Qurate Retail Group has launched The Big Dish, a new culinary-themed FAST channel on The Roku Channel....
25/04/2024
HPA Opens Submissions for 2024 HPA Engineering Excellence Awards
LOS ANGELES The Hollywood Professional Association has announced that submissions for the 2024 HPA Engineering Excellence Awards are now being accepted. This re...
25/04/2024
DV Earns MRC Accreditation for CTV Viewability
NEW YORK The digital media measurement and analytics firm DoubleVerify has announced that it has received Media Rating Council (MRC) accreditation for Video Vie...
25/04/2024
DAZN FAST Channels to Launch on Tubi
SAN FRANCISCO Fox Corp.'s ad-supported streaming service Tubi has announced a licensing agreement with the sports platform DAZN that will see DAZN Ringside ...
25/04/2024
IAB Makes Three Appointments to Its Leadership Team
NEW YORK In the runup to the 2024 IAB NewFronts, the IAB has announced three key appointments to its leadership team....
25/04/2024
Epic Games releases Unreal Engine 5.4 with new Motion Design Mode, Unreal VCam for Android, and more
Epic Games releases Unreal Engine 5.4 with new Motion Design Mode, Unreal VCam f...
25/04/2024
Content Creation, Production, Distribution Is In a State of Flux
Content Creation, Production, Distribution Is In a State of Flux Andy Marken April 24, 2024 0 Comments My empathy is creeping towards what I would de...
25/04/2024
Capitol Broadcasting Company to Air Carolina Panthers Games on Triangle's Strongest Broadcast Signal
The Carolina Panthers and Capitol Broadcasting Company (CBC) announced they have...
25/04/2024
Berklee Student Riko Sasaski Named 2024 Yamaha Young Performing Artist
Berklee Student Riko Sasaski Named 2024 Yamaha Young Performing Artist The accomplished saxophonist secured a spot among the elite winners of this year's ...
25/04/2024
Local News Close-Up: St. Louis Born and Bred
Stations everywhere take pride in having a main anchor who comes from the market they represent. That applies in St. Louis, too, but it also pertains to general...
25/04/2024
Edward Moody Joins WBTW Myrtle Beach Anchor Team
Edward Moody is joining the WBTW Myrtle Beach, South Carolina, anchor crew, and will anchor the 5, 6 and 11 p.m. newscasts alongside Trish Williford. He comes f...
25/04/2024
MTV Moving VMAs To New UBS Arena in New York
MTV said the 2024 Video Music Awards will return to New York and take place at the new UBS Arena....
25/04/2024
Offbeat Comedy The Outlaws' Returns to Prime Video Next Month
Season three of comedy The Outlaws premieres on Prime Video May 31. Stephen Merchant co-created the show, and stars. There are five episodes....
25/04/2024
Bidders Interested in Buying Bounce, Says Scripps CEO Adam Symson
The E.W. Scripps Co. is evaluating offers for Bounce, its multicast channel for African-American viewers, according to a report from CNBC....
25/04/2024
Paramount Plus Renews Dora'
Paramount Plus has ordered a second season for Dora, the animated preschool show based on Dora the Explorer. The show, featuring Dora on a rainforest adventure ...
25/04/2024
AI-assisted optronics: an unprecedented European project to increase combat perception capabilities
Facebook Twitter LinkedIn The European Commission signed the Grant Agreeme...
24/04/2024
UKTV's pay TV channel Alibi joins forces with S4C and All3Media International for new legal crime drama series Mudtown
Cast set to star include Erin Richards and Tom Cullen Wednesday 24 April 2024 ...
24/04/2024
K-Hip-Hop's Biggest Names Take Center Stage on KrOWN X HAN 2024'
This month marked the return of Spotify's HAN, our collaborative program that brings the unique sounds and culture of Korean hip-hop to the world through ex...
24/04/2024
RADAR Italy Returns With 6 Artists Transforming the Country's Music Landscape
As Spotify's program to spotlight rising talent from around the world, RADAR...
24/04/2024
Spotify Partners With Les Flammes Music Awards To Celebrate French Rap
Spotify is once again teaming up with Les Flammes, the only music awards dedicated to rap, R&B, Afrobeats, and popular culture in France. Spotify helped create...
24/04/2024
Taylor Swift's THE TORTURED POETS DEPARTMENT' Becomes Spotify's Most-Streamed Album in One Week
Records smashed. History made. It's been just five days since Taylor Swift u...
24/04/2024
SBS marks Earth Day as The Cook Up with Adam Liaw becomes first Australian show to have its carbon footprint validated through SSA
SBS marks Earth Day as The Cook Up with Adam Liaw becomes first Australian show ...
24/04/2024
Save money every day with SBS's Ricardo Gonalves and Peggy Giakoumelos on new Cost of Living Secrets podcast
Save money every day with SBS's Ricardo Gon alves and Peggy Giakoumelos on n...
24/04/2024
Authentic Perspectives
The first feature film from writer-director Shaun Seneviratne, Ben and Suzanne: A Reunion in 4 Parts depicts the struggle between love and duty as Ben (Sathya S...
24/04/2024
Melanie Georgieva Joins Panalux as Long Form Sales Director
LONDON, England (24 April 2024) Panalux, a leading rental provider of lighting and power solutions for the motion-picture industry and part of Panavision'...
24/04/2024
Deutsche Telekom Powers New MagentaTV Service With Broadpeak's Cloud DVR Solution
April 24, 2024 -- Deutsche Telekom Powers New MagentaTV Service With Broadpea...
24/04/2024
Mundo Hispano Digital Launches MundoNow Connect
ATLANTA Mundo Hispano Digital has launched a new advertising product, MundoNow Connect, that is designed to help advertisers reach Hispanic audiences on connect...
24/04/2024
Epic Games Releases Unreal Engine 5.4
Epic Games has released a major new version of Unreal Engine, which has become a mainstay in virtual production, that includes new features and improvements to ...
24/04/2024
NAB Show Welcomes Creators to Las Vegas
The National Association of Broadcasters welcomed the industry to its annual extravaganza last month in Las Vegas. The sights and sounds were similar to previou...
24/04/2024
Chptr, Gray Television Launch on Video Obituary Platform
NEW YORK Chptr and Gray Television have announced that they are introducing a new video solution for funeral homes and communities that will allow funeral direc...
24/04/2024
Adobe Charts the Future of Creativity and AI at MAX London
Adobe Charts the Future of Creativity and AI at MAX London Brie Clayton April 24, 2024 0 Comments Adobe is taking MAX, the world's largest creativ...
24/04/2024
Curtis LeGeyt, NAB President and CEO, Extends Contract
National Association of Broadcasters president and CEO Curtis LeGeyt has agreed to a contract extension that keeps him at the trade association's helm throu...
24/04/2024
Jo Ann Ross Steps Down as Ad Sales Chairman at Paramount
Jo Ann Ross, the long-running queen of television advertising sales, is stepping down from her role as chairman of Paramount Advertising at the end of the month...
24/04/2024
Scripps Names James Galindo as Station Manager in Bakersfield
E.W. Scripps said it named James Galindo as station manager for KERO, the ABC affiliate in Bakersfield, California....
24/04/2024
Amazon Prime Video's Fallout' Tops TVision Power Score Rankings
Amazon Prime Video's Fallout topped TVision's Power Score rankings of shows on connected TV for the week of April 15....
24/04/2024
DoubleVerify Gets MRC Stamp for CTV Viewability Metrics
DoubleVerify said that it received accreditation from the Media Rating Council for its measurement of video viewable impressions and related metrics for connect...