--
South Africa tells the world it is open for business through global campaign on CNN --
Tue, 17 Jan 2017 11:09
--
Brand South Africa, the organisation that positions South Africa as a competitive and inspiring Nation Brand - is connecting with CNN s business audiences through a new multi-platform advertising and sponsorship campaign.
The campaign coincides with the World Economic Forum taking place at Davos, Switzerland, and will show the benefits of South Africa as an attractive investment destination. Brand South Africa is working with CNN as the campaign s exclusive international media partner due to the network s unrivalled reach amongst business decision makers, investors, opinion leaders and business travellers via TV and digital.
At the heart of the campaign is Brand South Africa s sponsorship of a Made in South Africa digital content hub on CNNMoney, going live the week after Davos. As exclusive sponsor, Brand South Africa branding will be visually aligned with CNNMoneys editorial multi-media content. The digital campaign will be targeted using CNN Audience Insight Measurement (AIM) to reach key business audiences in Africa, BRICs nations and Europe.
On TV, CNN is the exclusive international news network to carry Brand South Africa s Inspiring New Ways brand spot, airing between January and April 2017. In addition, fact files produced by CNN International Commercial s branded content studio Create will run during commercial time on CNN International outlining South Africa s positive investment story.
CNN s business credentials both from an audience and content perspective were a key factor in Brand South Africa turning to us as the partner for this campaign, said Cathy Ibal, Vice President, Advertising Sales, CNN International Commercial. South Africa has an important investment story to tell and we are delighted to be the platform to do this through a creative mix of TV, digital, branded content and sponsored editorial underpinned by smart use of data.
Brand South Africa s CEO Dr Kingsley Makhubela says, Brand South Africa chose CNN International as its global media partner to ensure that the message of South Africa as a globally competitive Nation Brand that inspires new ways reaches its target audience in identified markets. Brand South Africa is pleased to be working with CNN International and its global marketing team.
Related Articles
-- --
-- --
-- Please enable JavaScript to view the comments powered by Disqus. comments powered by Disqus
Africa Stories
18/04/2024
Prison Journalism: April's experiences of black boudoirThabo Mthembu was incarcerated in Pollsmoor Prison from 2014 to 2019. Read Thabo's story
by Tha...
18/04/2024
Prison Journalism: Can gangsterism and violence be reduced in prison?Dean Mashimbwe, a Zimbabwean migrant residing in Cape Town, was incarcerated at Pollsmoor C...
18/04/2024
Software making music: How DJs are doing itSoftware plays a big part in music production, recording, and performances. Here's what DJs are using, and how yo...
18/04/2024
Tonight on House of Zwide: Zanele later blindsides an unwitting Faith into meeti...
18/04/2024
Debut author stuns with international bestselling thriller Anna O'Matthew Blake burst onto the book scene with his bestseller Anna O', a deliciously d...
18/04/2024
Skeem Saam: Wednesday's episode, 17 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African ...
18/04/2024
Watch: Trailers for the best Afrikaans movies ever madeDon't know what to watch? Here are some of the best Afrikaans movie trailers ever made, including Too...
17/04/2024
Tonight on Scandal: Dintle reels in the line but it seems she's the only one...
17/04/2024
Trailer debate: What's the BEST South African movie?The trailer debate is on! We'd like to spark the debate What's your favourite South African mov...
17/04/2024
Tonight on Skeem Saam: Lewatle and Pax are punished for their misdeedsDon't miss Wednesday, 17 April's riveting episode of South African soapie Skeem Sa...
17/04/2024
Tonight on House of Zwide: Isaac tells Funani he has no leads on Nkosi's hij...
17/04/2024
Ster-Kinekor to cut 236 jobs, close THESE nine cinemas in South AfricaSter-Kinekor has announced plans to lay off almost a third of its 728 employees and close ...
17/04/2024
Disney and National Geographic celebrate Earth MonthDisney's storytelling prowess merged with National Geographic's legacy of exploration to celebrate E...
17/04/2024
Prison Journalism: How have you changed as a person while in prison?Jeffrey Shockley is a writer serving a life sentence in the State Correctional Institution-F...
17/04/2024
Tonight on Smoke and Mirrors: Thandiswa is determined to solve Dikeledi's su...
17/04/2024
Smoke and Mirrors: Tuesday's episode, 16 April 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South Afri...
17/04/2024
Skeem Saam: Tuesday's episode, 16 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African so...
17/04/2024
Scandal!: Tuesday's episode, 16 April 2024 [video]Stay up to date with the latest episodes of your favourite South African soapie on The South African websi...
17/04/2024
Sibongile and The Dlaminis' gains first position on DStvRhythm World's popular telenovela Sibongile and The Dlaminis' is the most-watched TV show o...
17/04/2024
House of Zwide: Tuesday's episode, 16 April 2024 [VIDEO]Stay up to date with the latest episode of South African soapie House of Zwide on The South African ...
16/04/2024
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
16/04/2024
Tonight on House of Zwide: Zanele feels Sandile's not a true friend anyway i...
16/04/2024
Tonight on Skeem Saam: Evelyn learns about the full scale of her son's troub...
16/04/2024
Tonight on Smoke and Mirrors: Caesar and Jaxon finally receive the moment they h...
16/04/2024
Smoke and Mirrors: Monday's episode, 15 April 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South Afric...
16/04/2024
Skeem Saam: Monday's episode, 15 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soa...
16/04/2024
Historic: House of Zwide' is the most-watched TV show on e.tvE.tv's fashion telenovela House of Zwide' beat Scandal!' for the first time sinc...
16/04/2024
Tonight on Scandal: Jojo's doing his best to make amends, but Phakamile worr...
15/04/2024
Scandal!: Monday's episode, 15 April 2024 [video]Stay up to date with the latest episodes of your favourite South African soapie on The South African websit...
15/04/2024
Tonight on House of Zwide: Isaac asks Bra Zakes for help with any information he...
15/04/2024
Tonight on Skeem Saam: Phomolo threatens Pretty in an attempt to save LehasaDon't miss Monday, 15 April's riveting episode of South African soapie Skeem...
15/04/2024
Tonight on Scandal: Dintle turns to an old friend to assist with her missionDon't miss Monday, 15 April's riveting episode of South African soapie Scand...
15/04/2024
Christianity: Four people who claimed to be JesusChristianity is one of the world's dominant religions, with more than 80% of South Africans following this ...
15/04/2024
House of Zwide: Monday's episode, 15 April 2024 [VIDEO]Stay up to date with the latest episode of South African soapie House of Zwide on The South African w...
15/04/2024
Die Antwoord's collaborators: What they're doing nowDie Antwoord is a controversial hip-hop group founded in 2008. As a duo, they've also collaborat...
15/04/2024
Tonight on Smoke and Mirrors: Thandiswa hides her turmoil and goes through with ...
14/04/2024
Afrikaans television shows make a comebackClassic Afrikaans television shows are making a comeback, according to the streaming service AfriForumTV. Here's w...
12/04/2024
Scandal!: Friday's episode, 12 April 2024 [video]Stay up to date with the latest episodes of your favourite South African soapie on The South African websit...
12/04/2024
Skeem Saam: Friday's episode, 12 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soa...
12/04/2024
House of Zwide: Friday's episode, 12 April 2024 [VIDEO]Stay up to date with the latest episode of South African soapie House of Zwide on The South African w...
12/04/2024
Tonight on House of Zwide: Sandile changes his mind about telling Faith that Zan...
12/04/2024
Tonight on Smoke and Mirrors Season 1 finale!: Thandiswa learns that Mthetho and...
12/04/2024
Tonight on Skeem Saam: Babeile is shocked to find out who harmed SthokoDon't miss Thursday, 11 April's riveting episode of South African soapie Skeem Sa...
12/04/2024
Hollywoodbets introduces power couple as Brand Ambassadors, blending Sports and ...
12/04/2024
Smoke and Mirrors: Thursday's episode, 11 April 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South Afr...
12/04/2024
Prison Journalism: Gang operations in South African prisonsDavid van Nek was incarcerated in Pollsmoor Prison from 2013 until 2015 and participated in the resto...
12/04/2024
Prison Journalism: Challenges faced when released from prisonFawaaz Adendorff was incarcerated in Pollsmoor Correctional Centre and participated in a Restorativ...
12/04/2024
Tonight on Scandal: Dintle finds herself on the wrong side of the lawDon't miss Friday, 12 April's riveting episode of South African soapie Scandal! on ...
12/04/2024
Skeem Saam: Friday's episode, 12 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soa...
-- 
