Tribeca Enterprises Names DDB New York Agency of Record and Branded Content Partner Storytelling Is at the Center of Relationship
08/12/2016
FOR IMMEDIATE RELEASE Tribeca Enterprises Names DDB New York Agency of Record and Branded Content Partner Storytelling Is at the Center of Relationship
NEW YORK, NY- December 8, 2016 -Tribeca Enterprises, a multiplatform storytelling company, has selected DDB New York, part of Omnicom Group (NYSE: OMC), as its agency of record. Effective immediately, DDB will be responsible for developing creative campaigns for the Tribeca Film Festival, as well as new partnerships with Tribeca Studios. The agency won the account without a review.
Since becoming Chief Executive Officer in January 2016, Andrew Essex has been elevating and diversifying the branded content Tribeca Enterprises produces in an effort to push brands to create stories that transcend traditional advertising. Through events and awards like the Tribeca Film Festival and the Tribeca X Awards, the most interesting stories and artists take center stage. But as the lines between advertising, film and technology continue to blend, the norms of storytelling are shifting and a new paradigm for branded content is emerging.
We awarded the Tribeca business to DDB because of the agency's renewed emphasis on storytelling and Wendy's exciting vision for the agency of the present. DDB NY is the ideal partner for us: they bring a great legacy as well as a relentless focus on the future, said Essex.
Tribeca Studios, the branded content arm of the company, will allow for opportunities where DDB and Tribeca can expand globally together on premium content for brands.
We are really excited and honored to be working with such an iconic business and one that has storytelling at its heart. Andrew and his team are rightly ambitious and passionate about the potential of the Tribeca brand globally; we look forward to partnering with them to create some truly outstanding work, said Chris Brown, Chief Executive Officer of DDB New York.
Tribeca Studios has been developing and producing original content in association with brand partners to deliver high-quality storytelling across the evolving media landscape by utilizing a network of filmmakers and an established track record in film and television production. Tribeca Studios has worked together with Dick's Sporting Goods Films on the 2014 Emmy Award-winning documentary We Could Be King, the 2016 documentary Keepers of the Game,and Kerry Walsh Jennings: Gold Within; produced short films with Heidi Ewing and Rachel Grady, Gini Reticker, and Morgan Spurlock for American Express; and partnered on film projects with United, Allergen, Prudential and more.
The opportunity to expand the relationship on a global scale is truly compelling, said Wendy Clark, Chief Executive Officer of DDB North America. And we look forward to building on our values in support of the creative arts community. Tribeca Platforms for virtual reality and immersive storytelling as well as their TV program and Talks are areas we hope to expand on and build out in the industry.
What started as an effort to revitalize a neighborhood has evolved into the premiere storytelling festival in the United States. Every spring the Tribeca Film Festival is a gathering place for leading creative talents from across the globe to share their passions, and provides an opportunity to discover new creators across the cultural spectrum. Year after year, the festival showcases extraordinary creatives, talents and stories, and introduces audiences to new actors, directors and originators.
The first work created by DDB New York is slated to launch at the 15th anniversary edition of the Tribeca Film Festival, presented by AT&T, taking place April 19-30, 2017.
About Tribeca Enterprises
Tribeca Enterprises is a multiplatform storytelling company based in New York City. Established in 2003 by Robert De Niro, Jane Rosenthal and Craig Hatkoff, Tribeca provides artists with unique platforms to expand the audience for their work and broadens consumer access to experience storytelling, independent film and media. The company operates a network of branded entertainment businesses including the Tribeca Film Festival, Tribeca Studios, and Tribeca Film Festival International. In 2014, The Madison Square Garden Company acquired a 50% stake in Tribeca Enterprises, bringing together two of New Yorks most important cultural and entertainment icons to enhance the reach and impact of both brands.
About the Tribeca Film Festival
The Tribeca Film Festival brings together visionaries across industries and diverse audiences to celebrate the power of storytelling. A platform for independent filmmaking, creative expression and immersive entertainment, Tribeca supports emerging and established voices, discovers award-winning filmmakers, curates innovative and interactive experiences, and introduces new technology and ideas through panels, premieres, exhibitions, and live performances.
Founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff in 2001, following the attacks on the World Trade Center, Tribeca has evolved from an annual event to spur the economic and cultural revitalization of lower Manhattan to a gathering place for filmmakers, artists, innovators, and the global creative community. Through programs that embrace storytelling in all of its expansive forms-film, TV, online work, VR/AR, and music-TFF reimagines the cinematic experience and explores how art can unite communities.
About DDB U.S.
DDB U.S., part of the Omnicom Group (NYSE), is one of the country's leading and most influential advertising agencies, with offices in New York, Chicago and San Francisco. DDB has been named Agency of the Year numerous times by the industrys leading advertising publications and has been reco
LINK: | https://tribecafilm.com/press-center/press-releases/tribeca-enterprise... |
See more stories from tribecafilm |
North America Stories
18/04/2024
L3Harris to Expand and Modernize Solid Rocket Motor Manufacturing in Virginia
ORANGE COUNTY, Va., April 18, 2024 - L3Harris Technologies [NYSE:LHX] has entered into an agreement with Orange County, Virginia, to fund the expansion and mode...
18/04/2024
Achieving Air Dominance by Advancing Imaging & Designating EO/IR Capabilities
L3Harris Sky Warden multi-mission aircraft, equipped with the WESCAM MX-15 and WESCAM MX-20 EO/IR sensor systems, was selected for USSOCOMs Armed Overwatch prog...
18/04/2024
US Space Force Extends Partnership with L3Harris to Enhance Space Domain Awareness
MELBOURNE, Fla., April 18, 2024 - L3Harris Technologies (NYSE:LHX) has received ...
18/04/2024
2024 NAB Show Attendance Topped 61,000
LAS VEGAS The National Association of Broadcasters is reporting that more than 61,000 people attended the 2024 NAB Show, where artificial intelligence and the c...
18/04/2024
Krisha Marcano Announced as Dean of Theater for Boston Conservatory at Berklee
Krisha Marcano Announced as Dean of Theater for Boston Conservatory at Berklee The theater educator, choreographer, and performer will join Boston Conservator...
18/04/2024
Dyn Media and NEP Germany pioneer new frontier in remote...
In August 2023, Dyn Media launched as a new broadcaster in European sports, aimed at giving sports beyond football the exposure and viewership they deserve. The...
18/04/2024
Hitomi partners with ES Broadcast Hire for US rentals
Hitomi Broadcast, market leader in audio/video alignment and latency tools based in the UK, has signed a partnership deal with global broadcast rental specialis...
18/04/2024
Vislink's DragonFly V - The Company's Smallest-Ever Transmitter Debuted at NAB 2024
Vislink's DragonFly V - The Company's Smallest-Ever Transmitter Debuted ...
18/04/2024
MediaSilo to Offer Camera to Cloud with Atomos
MediaSilo to Offer Camera to Cloud with Atomos Brie Clayton April 17, 2024 0 Comments Integration between MediaSilo and Atomos Cloud Studio unlocking ...
18/04/2024
MultiDyne Updates its SilverBULLET Series to Serve More Fiber-Optic Links
MultiDyne Updates its SilverBULLET Series to Serve More Fiber-Optic Links Brie Clayton April 17, 2024 0 Comments MultiDyne Fiber Optic Solutions intro...
18/04/2024
Cinedeck Partners with Paramount to Revolutionize Content Delivery Process
Cinedeck Partners with Paramount to Revolutionize Content Delivery Process Brie Clayton April 17, 2024 0 Comments Cinedeck, a pioneer in integrated de...
18/04/2024
Unreal for video adding rocks and foliage
Unreal for video adding rocks and foliage Graham Quince April 17, 2024 0 Comments Welcome to my series on learning Unreal Engine for After Effects u...
18/04/2024
Best Budget Beginner-Friendly 4k Drone
Best Budget Beginner-Friendly 4k Drone Sean Alami April 17, 2024 0 Comments Potensic Atom 4k 3 axis Gimbal Drone, ideal drone for beginners. Some con...
18/04/2024
Race or Just Have Fun at Rocky Mount Mills for a Good Cause, Not Your Run of the Mill 5K
Rocky Mount Mills will be overflowing with runners, families and friends, all fo...
18/04/2024
Berklee's Yoon-Ji Lee Receives Guggenheim Fellowship
Berklee's Yoon-Ji Lee Receives Guggenheim Fellowship Lee, an assistant professor of composition, creates music based on unconventional and nonlinear struc...
18/04/2024
Ben Sherwood, Former ABC President, Named CEO at The Daily Beast
Ben Sherwood, former president of Disney ABC Television Group, has been named CEO and publisher at The Daily Beast. Joanna Coles, former chief content officer a...
18/04/2024
Ping Pong for the Masses: Bringing an Old Sport to a Brand New Audience With World Table Tennis
Ping pong for the masses: Bringing an old sport to a brand new audience with Wor...
18/04/2024
Fanatical Fans: IMG on Bringing the World of Table Tennis to a New Global Audience for WTT
Fanatical fans: IMG on bringing the world of table tennis to a new global audien...
18/04/2024
Netflix Follows Dallas Cowboys Cheerleaders in New Series
Back to All News Netflix Follows Dallas Cowboys Cheerleaders in New SeriesPlay Video Play Video Entertainment 18 April 2024 GlobalUnited States Link copie...
18/04/2024
Chinese-Language Revenge Thriller Series The Resurrected' Marks International Film Stars Shu Qi and Sinje Lee's Debut on Netflix
Back to All News Chinese-Language Revenge Thriller Series The Resurrected'...
18/04/2024
'The Witcher' Season 4 Begins Production in the UK and Netflix Announces Fifth and Final Season
Back to All News The Witcher Season 4 Begins Production in the UK and Netflix A...
18/04/2024
Up to No Good: No Rest for the Wicked' Early Access Launches on GeForce NOW
It's time to get a little wicked. Members can now stream No Rest for the Wicked from the cloud. It leads six new games joining the GeForce NOW library of m...
18/04/2024
NVIDIA Honors Partners of the Year in Europe, Middle East, Africa
NVIDIA today recognized 18 partners in Europe, the Middle East and Africa for their achievements and commitment to driving AI adoption. The recipients were hon...
17/04/2024
Sundance Institute Launches RFI and RFP Process to Explore Host Locations for the Sundance Film Festival in 2027 and Beyond
Opening today, the exploration is aimed at selecting a location that will preser...
17/04/2024
Strengthening Australian Industry Capability Through Sovereign Sustainment Support
L3Harris Communications Australia Field Service support continues to grow with a...
17/04/2024
L3Harris Team Aligns 10 Mirrors for NASA's Roman Telescope
An optical technician lays on a diving board suspended between NASAs Nancy Grace Roman Space Telescopes primary and secondary mirrors. The photo is a projected ...
17/04/2024
Graham Media Selects Bitmovin Playback
DENVER Video streaming infrastructure provider Bitmovin has announced that the Graham Media Group has selected Bitmovin Playback to enhance its viewer experienc...
17/04/2024
Survey: LGBTQIA+ TV Visibility Drives Viewership Among Young Americans
LGBTQIA+ representation in TV content boosts viewership among young (18-34) Americans, according to a new report from Horowitz Research....
17/04/2024
New NVIDIA RTX A400 and A1000 GPUs Enhance AI-Powered Design and Productivity Workflows
New NVIDIA RTX A400 and A1000 GPUs Enhance AI-Powered Design and Productivity Wo...
17/04/2024
Frezzi Unveils SunLight 2: The Ultimate High-Output Lighting Companion for ENG and Broadcast Production
Frezzi Unveils SunLight 2: The Ultimate High-Output Lighting Companion for ENG a...
17/04/2024
Peakto Search for Lightroom - Find at a glance among thousands of photos AND videos
Peakto Search for Lightroom - Find at a glance among thousands of photos AND vid...
17/04/2024
Simone Pilon Appointed Executive Director at Berklee Valencia
Simone Pilon Appointed Executive Director at Berklee Valencia Pilon, who has served as Berklee Valencia's interim executive director since March 2023, has a...
17/04/2024
CBS Cuts Off Billy Joel Concert Telecast (Updated)
CBS will re-air Sundays Billy Joel concert telecast this Friday (April 19) after several CBS-affiliated stations abruptly cut part of Sundays telecast of the si...
17/04/2024
Jacqueline Matter Named Co-Host on WTTG's Good Day DC'
Jacqueline Matter has been named co-host of Good Day DC at WTTG Washington. Effective immediately, she co-anchors the 4 a.m. newscast with Stephen Graddick, rep...
17/04/2024
TV Usage Takes March Dip While College Hoops Help Cable
Television usage took its usual March dip, dropping 3% from February, according to Nielsen,...
17/04/2024
BET, Tyler Perry Extend Content Agreement Through 2028
BET Media Group, part of Paramount Global, said it and Tyler Perry had reached an agreement extending their content production deal through 2028....
17/04/2024
Warner Bros. Discovery Names David Porter Head of Ad Research
Warner Bros. Discovery said it named David Porter head of ad sales research, data and insights....
17/04/2024
Lionsgate Signs Exec VP Lee Hollin To Long-Term Deal
Lionsgate said it signed a new multi-year employment deal with Lee Hollin, its executive VP, television and head of current programming for Lionsgate Television...
17/04/2024
Jessica Rosenworcel Speaks at the Paley Museum April 16
Federal Communications Commission chair Jessica Rosenworcel sits for an interview at the Paley Museum in New York April 16 at 12:30 p.m. ET. Moderated by Nick T...
17/04/2024
Travis Kelce To Host Are You Smarter Than a Celebrity?' on Prime Video
Travis Kelce will host Are You Smarter Than a Celebrity?, a spinoff of Are You Smarter Than a 5th Grader?, that will stream on Prime Video....
17/04/2024
Amy Alvarez Named News Director at Telemundo's KULX Salt Lake City
Amy Alvarez has been named news director at KULX Salt Lake City, the Telemundo station in the market. She comes from KVDA San Antonio, another Telemundo outlet,...
17/04/2024
Frndly Launches Channel Store, Adding 4 Subscription Services to Lineup
Frndly TV, the low-priced, family-friendly streaming service, said it launched a channel store where users can sign up for subscription streaming services....
17/04/2024
TV Tech Announces Winners of Best of Show Awards at 2024 NAB Show
TV Tech has announced its Best of Show Awards for the 2024 NAB Show, April 14-17 in Las Vegas. The awards are judged by a panel of industry experts on the crite...
17/04/2024
Riedel Enhances Interstellar Technologies Space Launch Wi...
Riedel Communications today announced its collaboration with Interstellar Technologies, a pioneering space transportation company based in Hokkaido, Japan, to o...
17/04/2024
Riedels Simplylive Production Suite Empowers Lafayette Co...
Riedel Communications announced that Lafayette College, a liberal arts college in eastern Pennsylvania and one of 10 core members in the Patriot League, is usin...
17/04/2024
Slovak Telekom and T-Mobile Czech Republic Upgrade Video...
24i, the video streaming platform expert, today announced that Slovak Telekom and T-Mobile Czech Republic, part of the Deutsche Telekom (DT) Group, have extende...
17/04/2024
OpenDrives Recognized on the 2024 CRN Storage 100 List
OpenDrives, Inc., the global provider of software-defined media workflow solutions and data management capabilities, is honored to announce its inclusion in the...
17/04/2024
Goldbach to Leverage Operatives new converged advertising...
Operative is pleased to announce a new and expanded partnership with Goldbach Media, one of the leading media sales organizations in Switzerland. This partnersh...
17/04/2024
Roberts Communications Network Selects Appear X Platform...
Appear, the global leader in live production technology, and Roberts Communications Network (Roberts), the leading worldwide video distribution and wagering dat...
17/04/2024
Mobilelinks Chooses Appear for UHD Upgrade of DSNG Trucks
Appear enables Mobilelinks to meet updated technical requirements. Appear, the global leader in live production technology, has been selected by Mobilelinks to...