Matatena Producciones Invests in Robe
24/04/2015
The company is a design and rental - sound, lighting and video - specialist fast gaining recognition for the imagination, creative flair and energy they bring to a variety of events - from product launches, corporates and industrials to weddings, parties and socials.
The company was started six years ago by Manuel Macouzet Hierro and Gerardo Boue who had initially met a couple of years earlier whilst working on assorted events - for different companies at the time. Matatena is a new and recent investor in Robe products with the purchase of 32 x Pointes.
They are also a preferred' technical production supplier for events at the Expo Bancomer as well as managing rigging services, draping and soft goods for the busy venue's eight exhibition halls.
Matatena Producciones currently has around 100 moving lights of various types in its stock with the Pointes being the latest purchase.
Their first Robe investment was prompted because they wanted premium quality moving lights, and also, Manuel quips, because Robe's Mexican distributor Vari Internacionals sales team is Excellent meaning that they were very enthusiastic but not too full-on in closing the deal!
He adds that the technical and after sales support from Vari has been equally thorough.
They think the superior optics of the Pointe are excellent, particularly for their corporate shows, the brightness is very impressive and they were also a good price.
The light weight was also important as it makes rigging extremely quick and easy and keeps the crews happy!
Before buying their own fixtures, Matatena had cross-rented Pointes on several different occasions, so they knew they were reliable, versatile and dynamic in effects and functionality. We soon realised that having Robe on-board would also stimulate a lot of extra business, says Gerardo.
As well as spec'ing them on their own shows, they can satisfy an increasing demand for Pointes as dry hire items as the Mexican market continues to expand for Robe generally.
The Pointe is becoming increasingly popular in Mexico, comments Gerardo, We have noticed that more LDs are asking about them, so we need to be able to offer our clients the best technology and the tools that they are requesting, confirmed Gerardo.
Recent events utilising Matatena's Pointes have included the 50th year celebration of Anahuac University (M xico Norte) in Mexico City, staged on their campus for around 3000 guests. Lighting Designer Cesar Ramirez Ray positioned Pointes around the room on trusses to help with general lighting and throwing colourful and dramatic light-beam effects all around.
The same LD used them again for the grand launch of the Via Santa Fe Centro Comercila shopping Mall in Santa Fe the third largest shopping mall in Latin America. This included live entertainment and music from several bands, with Pointes positioned around the stage and the room on a box truss.
They were at the core of lighting rigs for an Expo Moto motorcycle trade show and the centenary celebration for Herdez the brand of choice for authentic Mexican salsas, sauces and food products which was also at the Expo Bancomer.
Right now, Matatena supplies an average of around 10 events per month with full technical production. Its a growing company with eight full time employees working together with a regular team of freelancers.
LINK: | http://www.live-production.tv/news/products/matatena-producciones-inve... |
See more stories from liveproduction |
Europe Stories
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
19/04/2024
How 1185 Films created the VFX on new horror, All You Need Is Death
Simon Wilkinson, head of VFX at 1185 films, talks about the technology behind the newly-released horror By Matthew Corrigan Published: April 19, 2024 Simo...
19/04/2024
Could Sony be preparing a bid for Channel 5's parent company?
The global electronics company is said to be considering joining forces with investment firm Apollo Management to bid for Paramount Global By Jenny Priestley ...
19/04/2024
EBU report highlights contribution of free-to-air sport broadcasting
The report broke the economic footprint of EBU member sports broadcasting into three main areas By Matthew Corrigan Published: April 19, 2024 The report b...
19/04/2024
RT NEWS ANNOUNCES SAMANTHA LIBRERI AS NEW EASTERN CORRESPONDENT
RT News is pleased to announce the appointment of RT journalist, Samantha Libreri, as Eastern Correspondent. Samantha will be reporting and providing analysis...
19/04/2024
Documentary Murder of a GAA Chairman' sheds light on the unanswered questions of the family of Sean Brown
Documentary Murder of a GAA Chairman sheds light on the unanswered questions of ...
18/04/2024
First Look: Tom Durant Pritchard joins the cast of crime drama Miss Scarlet for its fifth series
Tom Durant Pritchard as Alexander Blake Thursday 18 April 2024 Tom Durant Prit...
18/04/2024
How today's storage and memory decisions underpin future creativity
Ann Keefe, Regional Director - UK and Ireland at Kingston Technology, explains how storage and memory decisions made now are underpinning creativity in the futu...
18/04/2024
Escape Studios obtains UKVI licence to support international students
The newly acquired UKVI licence enables Escape Studios to recruit and retain international students By Matthew Corrigan Published: April 18, 2024 Updated: ...
18/04/2024
NAB 2024 popular among first time visitors
Attendees from more than 163 countries were present, including 34 delegation buying groups from around the world By Matthew Corrigan Published: April 18, 202...
18/04/2024
2024-04-18
Apple has reduced its overall greenhouse gas emissions by more than 55 percent since 2015, the company shared today in its 2024 Environmental Progress Report. T...
18/04/2024
Thales secures three major contracts to modernize the Portuguese railway infrastructure
Facebook Twitter LinkedIn Thales alongside partners SISINT and CONECTICABO...
18/04/2024
RT Prime Time experiment reveals disturbing content recommended to 13 year old TikTok users in Ireland
In response to growing concerns raised regarding the adverse impact of TikTok co...
18/04/2024
Remembering Alf McCarthy and Larry Masterson
We were saddened to learn this morning of the passing of our friend and former colleague, Alf McCarthy who died yesterday. We remember Alf as a popular present...
17/04/2024
Spotify's Michael Krause Talks Industry Trends Ahead of Our Music and Podcasting Summits in Germany
On April 18 and 19, experts from across the audio industry-including artists, pu...
17/04/2024
Spotify Brings Entrepreneurs and Trailblazers Together to Talk the Future of Tech in the UK
With its particular combination of talent, ambition, culture, and, of course, wo...
17/04/2024
NextGen Partners With Howard University Professor Nikole Hannah-Jones on Student Podcasting Course
At Spotify, we want to equip student creators with the tools and resources neede...
17/04/2024
Colorfront showcases upgrades across product range
Colorfront has introduced AI vision-analysis tools to assist master QC operations with detecting framing anomalies, dead pixels, bright titles and sparkles By ...
17/04/2024
Meet the Founder and director
By TVBEurope Staff Published: April 17, 2024 Updated: April 18, 2024 Rory Springthorpe, founder and director at outside broadcasting company Vivid Broadc...
17/04/2024
HMS Networks completes a placement of 3,500,000 shares, raising proceeds of SEK 1,400 million
To read about the placement of shares, please confirm your location...
17/04/2024
Putting the spotlight on Global Shading Day
Posted on 17 Apr 2024 Creating traction and momentum around Global Shading Day was a key objective for the British Blind and Shutter Association in 2024. The ...
17/04/2024
HMS Networks explores the conditions to carry out a directed share issue of approximately SEK 1,400 million
To read about the directed share issue, please verify your country...
17/04/2024
ASTRA Media Factory has won Best of Show 2024 Award at NAB!
ASTRA Media Factory has won Best of Show 2024 Award at NAB! We are pleased to announce that our product ASTRA Media Factory has won in this year's Best of...
17/04/2024
2024-04-17
Apple today announced new progress to expand clean energy around the world and advance momentum toward Apple 2030, the company's bold goal to be carbon neut...
16/04/2024
A Spirit Between Worlds
Directed by H l na Klotz, La V nus dargent (aka Spirit of Ecstasy) presents the tale of Jeanne Francoeur (played by Claire Pommet), a young woman striving to es...
16/04/2024
Adobe previews generative AI tools to streamline professional video workflows
New generative AI tools will enable users of Adobe Premiere Pro to streamline editing all videos, including adding or removing objects in a scene or extending a...
16/04/2024
Atomos appoints Daniel Moore as new chief technical officer
Moore has led the development effort for over 20 products in the AV space By Matthew Corrigan Published: April 16, 2024 Moore has led the development effo...
16/04/2024
UNIT deliver picture post and colour grade for new BBC1 drama series
Coles enhanced colour separation, adding shape and depth to the characters through the use of a soft highlight and shadow roll off, and embracing the natural te...
16/04/2024
MAGYAR TELEKOM (THE COMPANY) HELD ITS ANNUAL GENERAL MEETING (GENERAL MEETING) ON APRIL 16, 2024.
MAGYAR TELEKOM (THE COMPANY ) HELD ITS ANNUAL GENERAL MEETING ( GENERAL MEETING...
16/04/2024
IRALTA VR's New Immersive Experience: Dive into the Galapagos Islands with Mistika VR
Published On: April 16th, 2024 data-orig-src=https://www.sgo.es/wp-content/upl...
16/04/2024
Interim report 2024, January - March
First quarter Net sales for the first quarter reached SEK 616 m (773), corresponding to a decrease of 20%. Currency translations had a negative effect of SEK 3...
16/04/2024
HMS Networks realizes immediate cost synergies and launches cost saving program to streamline the organization
Following the closing of the acquisition of Red Lion Controls ( Red Lion ) on Ap...
16/04/2024
Rodeo FX expands into colour grading with new Baselight suite
Article courtesy of Post Read the article Toronto's Rodeo FX has expanded its offerings into colour grading with the recent opening of a new Baselight gra...
16/04/2024
FilmLight's Nara connects creative teams
Article courtesy of Digital Media World Read the article FilmLight's Nara gives post-production facilities, VFX houses and other media professionals immed...
16/04/2024
Jigsaw24 partners FilmLight on its media tool Nara
Article courtesy of Televisual Read the article FilmLight has chosen Jigsaw24 Media as the first global and exclusive UK partner for its new content managemen...
16/04/2024
La Gran Carpa Catedral reaches new audiences across Europe and MENA thanks to Eutelsat Group satellite coverage
Photo credit: GETTY IMAGES Press release - 16 April 2024 10:45 La Gran Carpa...
16/04/2024
Operation and Further Development of the AOK Website
Arvato Systems Takes over Operation and Further Development of the AOK Website Digital Transformation in the Healthcare Sector Arvato Systems wins tender fro...
16/04/2024
2024-02-29
Apple today announced an expansion of Self Service Repair for MacBook Pro and iMac models powered by M3, with support available today. Since April 2022, Self Se...
16/04/2024
2024-04-16
Today Apple announced it will open Indonesia's fourth Apple Developer Academy in Bali, expanding on its investment to increase opportunities for developers,...
16/04/2024
Bots Now Make Up Nearly Half of All Internet Traffic Globally
Facebook Twitter LinkedIn Automated and malicious traffic rises for a fifth consecutive year Bad bots account for 32% of all internet traffic 44% of all...
15/04/2024
SiliconCore adds to XR range with new 1.2mm XR LED Display
SiliconCores patented Common Cathode driver chip delivers frame rates of 240 Hz and a refresh rate of 7680Hz, enabling slow motion, multi-camera view and multip...
15/04/2024
Naphtali Cave joins MOOV
The UK-based virtual studio, sports and events graphics company has appointed Naphtali Cave into a newly created role to drive technical innovation and creativi...
15/04/2024
Finalists Confirmed for 2024 RT All Ireland Drama Festival, as RT Celebrates 20 years as title sponsor
Three plays never-before performed will feature in the finals of the 2024 RT Al...
15/04/2024
Change of CFO in Telenor Group
1 minute read Share alt=Alternative descriptive text class=lazyload main main-lazyloaded responsive-image data-v-1a5ebb10> Tone Hegland Bachke, Executi...
15/04/2024
Video confidence at a glance with 360 Live Mosaic
We are delighted to launch the new 360 Live Mosaic application on the Agama Enterprise platform, our central umbrella system. This capability allows for the ea...
15/04/2024
Thales to supply seven additional Ground Master 200 Multi-Mission Compact radars for the Dutch Ministry of Defence
Facebook Twitter LinkedIn COMMIT (Command Materiel and IT), the Dutch mili...
14/04/2024
DPA MICROPHONES UNVEILS AIR1 UNIVERSAL MINIATURE FUR WINDSCREEN AT NAB 2024
A Professional Windscreen Designed for Lavalier and Headset Microphones That Guarantees Highly Efficient Wind Protection and Unrivaled Acoustic Transparency DP...
13/04/2024
Lighting a Horror Scene With LEE Filters
In this video, gaffer Elena Armellini takes viewers behind the scenes as she lights a horror scene. She and her crew black-out the locations windows to give the...