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Globo licenses Total Dreamer to Africa

19/01/2017

After winning over audiences in Brazil and Portugal, and soon to debut in the Middle East, the telenovela will be distributed to French-speaking countries

One of Globo's highlights for NATPE 2017, Total Dreamer' will be distributed to French-speaking countries in Africa by C te Ouest leading distributor of audiovisual content in the territory. Globo's partner for years, C te Ouest has already bet on major Brazilian blockbusters such as Brazil Avenue', Irrational Heart' and The Life We Lead'.

Featuring a cheerful, romantic and inspiring plot, Total Dreamer' is a modern fairy tale of a humble girl who lives on the street, and suddenly becomes a successful model and finds her true love. Supported by a multi-platform strategy implemented before, during and after the TV broadcast, the telenovela was a hit in Brazil and reached more than 182 million viewers in the country (considering individuals who tuned in for at least one minute of the complete telenovela) (Source: Ibope).

Total Dreamer' was also a hit in Portugal, where it aired on Globo's pay-TV channel and reached around 154,000 viewers, ranking among the top 5 most watched pay-TV programs in the country.

The telenovela also won over audiences in the Middle East. MBC, the largest and most important TV network in the region, for example, has already acquired licensing rights for its MBC 4 channel, which airs mainly drama and series. The telenovela will be dubbed in Arabic and still does not have a premier date.

In Total Dreamer', Eliza (Marina Ruy Barbosa, Empire') is a young woman from the countryside of Rio de Janeiro who runs away to the big city after getting caught up in some trouble. She goes through rough times in the city and ends up becoming homeless; she later starts working selling flowers until she finds an opportunity to change the course of her life at a fashion contest. With a lot of drive and effort, this Cinderella-like woman goes through several situations and schemes before finding her place in this new world, while she also struggles to decide who is her true love.

Besides its thrilling plot, the telenovela was also marked by cross-platform actions that engaged the audience that followed the story on TV even further. From chapter zero to the spin-off with previously unreleased stories, exclusive to the digital environment, the program offered an even more complete experience, which went beyond television. These actions reinforce Globo's constant search for innovation, in order to offer the best content to the audience, wherever they are. And the numbers prove the great potential of a good story being told in different formats and platforms: Available on Globo's VOD platform, the spin-off reached more than 3 million views.

The Total Dreamer' cast includes Juliana Paes ( Gabriela' and India - A Love Story'), F bio Assun o ( Tropical Paradise'), Felipe Simas ( Caribbean Flower'), Humberto Martins ( Gabriela'), and Vivianne Pasmanter ( Helena's Shadow').

Click here to watch the trailer for Total Dreamer'.

NATPE 2017

Globo will be located in the Tr sor Tower, suite 2601, during NATPE, which will be held from January 17th until 19th. The promo reel of Globo's 2017 portfolio is available at globo.com/licensing, along with trailers, episodes, pictures, synopses and much more.
LINK: http://www.globotvinternational.com/newsDet.asp?newsId=597...
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