Avid to Unveil Latest Innovations and New Products at IBC 06

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Avid today announced that at IBC 2016 (booth #7.J20), it will unveil several exciting MediaCentral Platform innovations, new products and product enhancements to help customers address their most pressing business challenges and stay ahead of the competition. This premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide takes place on September 9-13 in Amsterdam.

In today's dynamic and rapidly changing media industry, we must push the limits of technology to help our customers stay ahead of the game, said Jeff Rosica, senior vice president and chief sales & marketing officer, Avid. At IBC 2016, we will continue to deliver on our Avid EverywhereTM vision with more innovations that will help our clients transform media production and distribution through unprecedented levels of creativity, productivity and efficiency.

At Avid's IBC 2016 press conference on Friday, September 9, Avid Chairman, President and CEO Louis Hernandez, Jr. will unveil new solutions and technology advancements including:

MediaCentral Platform and iNEWS innovations to help news organizations create powerful, story-centric workflows, while making complex multiplatform story creation easier, more effective and efficient

New product additions and major updates for the Avid NEXISTM family, the industry's first and only software-defined storage platform specifically designed for storing and managing media

Sports solutions that support Ultra HD/4K production, and offer powerful sports enhancements and new immersive experiences for viewers

New graphics solutions to help organizations better captivate their audience and define their brand using augmented reality, unique studio enhancements and awe-inspiring 3D data-driven graphics

Innovations in sound, with more connected, more affordable live-sound solutions

Unprecedented access and choice through the MediaCentral Platform, the industry's most open, extensible and tightly integrated solution and ecosystem that enables more streamlined and efficient workflows

Avid will also showcase recent product innovations including:

MediaCentral | UX Connector for Adobe Premiere Pro CC - Enabling Adobe Premiere Pro users to connect into Avid's production environment through the MediaCentral Platform, MediaCentral | UX Connector for Adobe Premiere Pro CC enables Premiere Pro users to collaborate with Avid users at an unprecedented level, enabling customers to mix and match tools to fit their workflow needs and budgets.

Avid Spark - A fast-turnaround live sports enhancement tool, Avid Spark enables on-air commentators to quickly draw and add graphics to video content in real time, adding captivating visual enhancements and giving audiences better visual insight into key plays, game flow, and analysis.

Avid PlayMaker - Offering advanced slow-motion replay and media highlights editing, Avid PlayMaker enhances productivity and speeds up turnaround times. The new version of PlayMaker provides streamlined collaboration with Avid NEXIS software-defined storage. When used with Media | Director, exported clips and consolidated playlists can be automatically checked into Interplay | Production while maintaining all keyword metadata tagging.

4Designer - Graphics authoring software 4Designer provides a complete solution for creating captivating 2D and 3D motion graphics in a wide range of resolutions, with more power, speed, and new features in a more modern interface.

Avid Maestro - A complete on-air graphics solution that enables broadcasters to quickly and easily manage and play out stunning, high-resolution graphics and animations, Avid Maestro now includes the Maestro Media Engine, supporting video ingest and playout, native user rights management, rich graphics templates, and efficient repurposing of graphic content - all from an intuitive user interface.

To follow the action online, stay tuned to Avid's IBC blog page.

About Avid

Through Avid Everywhere , Avid delivers the industrys most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption. Media organizations and creative professionals use Avid solutions to create the most listened to, most watched and most loved media in the world-from the most prestigious and award-winning feature films, to the most popular television shows, news programs and televised sporting events, as well as a majority of today's most celebrated music recordings and live concerts. Industry leading solutions include Pro Tools , Media Composer , ISIS , Avid NEXIS , Interplay , ProSet and RealSet, Maestro, PlayMaker, and Sibelius . For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs. 2016 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, iNEWS, Interplay, ISIS, AirSpeed, MediaCentral, Media Composer, Avid NEXIS, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

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