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Groundbreaking titles and the first original production for the international market featured in Globos 2017 Catalog

18/01/2017

During the 2017 Natpe, held in Miami, the company featured telenovelas and series that captivated Brazilian audiences for their innovating storytelling, as well as the highly anticipated series Supermax', entirely shot in Spanish and co-produced by international networks

On the morning of Tuesday, January 17th, Globo launched the 2017 licensing catalog during its traditional screening breakfast on the first day of Natpe, held in Miami. The portfolio features telenovelas, series and films that won over the hearts of audiences across both TV and the Internet. With an increasing focus on its management and the production of multi-platform content, the network presented titles that have reached more than 100 million Brazilians on TV, series that captivated online audiences with early VOD launches through Globo Play, and telenovelas spin-offs that showcased their content engagement potential on social media. Raphael Corr a Netto, Globo's Executive Director of International Business, attributed the productions' appeal among global audiences to their broad profiles and innovative storytelling. Supermax' was the highlight - Globo's first original series for the international market, shot in Spanish and directed by Argentine filmmaker Daniel Burman.

It has to do with the Brazilians' ability to reinvent themselves and grasp the diversity of cultures Brazil is made of - a colorful, multifaceted country and its optimistic people. That is why, for more than 40 years, our stories have been able to adapt well anywhere in the world. That is also why Globo is able to innovate and reinvent itself, always providing its audience with the best in terms of content generation , said Raphael to more than 150 TV programmers and international journalists present at the event. We are all passionate about communication and we believe that we can only grow together with a joint effort. Through the products presented today, we want to continue developing new ventures and contribute to the industry's growth with new partnerships , the director concluded.

One of the catalog's big bets is Supermax', Globo's first original production for the international market. The executive presented a trailer with some of the series unreleased footage, which is in its post-production phase. In a co-production between Globo and Oficina Burman with Mediaset (Spain), TV Azteca (Mexico), TVP (Argentina) and Teledoce (Uruguay) as strategic partner, Supermax' saddles the pursuit for a more strategic and diversified global performance by the Brazilian network. We are bringing a completely innovative series to the market, for its production model and its genre. The Brazilian version captured a different audience profile. Right after the first episodes, we noticed the increasing number of young people watching the series. We also observed that, on our digital platforms, Supermax' maintained a high retention rate throughout all episodes, which demonstrates the story's potential , said the executive. Shot in Spanish at Globo's Studios and in Salinas Grandes, in the province of Jujuy (Argentina), the series is a psychological thriller that takes participants to a reality show inside a maximum security prison. Drama and adventure run through the narrative, which brings together actors from Brazil, Uruguay, Cuba, Argentina, Spain and Mexico with multicultural direction and production teams.

On large screens, a promo reel exhibited excerpts from the productions available in the catalog. Among the telenovelas, Time After Time' is an innovative one, which stands out for its unprecedented narrative built over two phases, allowing for varied exhibition formats, following its plot. The story revolves around a forbidden love, tragically interrupted in the 19th century; and returns, 150 years later, when the couple has a second chance to fight for their story, which transcends time. The background plot develops around the cultivation of grapes in southern Brazil, the wine production and trading and the presence of the Italian colony in this region of the country. The telenovela reached over 137 million plays on Globo's digital platforms.

The fun and also groundbreaking Total Dreamer', is a classic story, a modern fairy tale about a humble girl who dreams of helping her family and has her life turned around after participating in a fashion contest. With an ambitious plot, scenes shot in Australia and Portugal, and a rather young and star-studded cast, the telenovela achieved high ratings in Brazil and Portugal, where it was broadcast by Globo's paid network in the country. In Brazil, the telenovela engaged the audience around the plot's main couple, generating more than 2.3 million mentions on social media. Lady Revolution, Burning Hearts', Wounded Past' and Rising Sun' (working title) wrap up the selection of telenovelas.

Among the series featured in the event, Above Justice', with high portions of drama and suspense, proposes, in a very humanly way, a reflection on what is fair and acceptable when one faces extreme situations. As a large mosaic composed of four distinct but interlaced stories, the series begins with the arrest of four people of different backgrounds and pasts. After a seven-year leap, these people have already settled their issues with justice and must rebuild their lives. With exquisite direction and a highly impacting script, the work stands out for its cutting-edge storytelling structure, in which each day of the week is dedicated to one of the four protagonists. A hit on TV and digital platforms, Above Justice' reached more than 133 million Brazilians while exhibited. Available in 4K, the series features a cast of celebrated actors, well known to the public, like Adriana Esteves, Cau Reymond and D bora Bloch, from
LINK: http://www.globotvinternational.com/newsDet.asp?newsId=596...
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