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Globo lleva el concepto de Good Mob al encuentro en la sede de ONUSIDA, en Suiza

13/04/2018

La visita a la instituci n reafirm el compromiso de Globo con el tema del VIH/Sida y celebr el xito de la trama Malha o Seu Lugar no Mundo'.

En una visita realizada el lunes 9, a la sede del Programa Conjunto de las Naciones Unidas sobre VIH/Sida (ONUSIDA), en Ginebra, Globo reafirm la asociaci n con la instituci n y el compromiso con el tema. Adem s de la formalizaci n del acuerdo de colaboraci n t cnica, un debate sobre el VIH, los j venes y los derechos humanos marc la visita. La discusi n cont con la participaci n del director de Comunicaci n de Globo, Sergio Valente, de la directora de Responsabilidad Social, Beatriz Azeredo, de Emanuel Jacobina y Leonardo Nogueira, autor y director general de Malha o Seu Lugar no Mundo' (Viva la Vida Su Lugar en el Mundo, en traducci n libre). Fueron recibidos por los l deres mundiales del Programa, Michel Sidib , Tim Martineau y Gunilla Carlsson y por la embajadora de Brasil en la ONU, Maria Nazareth Farani Azev do.

Sabemos c mo crear historias, pero la asociaci n con ONUSIDA es fundamental porque ustedes nos ense an qu es importante decir y la manera correcta de decirlo. Y convertimos este mensaje en entretenimiento, que es la mejor manera de ense ar. Es el arma que Globo tiene que cambiar el mundo, lo que llamamos Good Mob: poner la gran capacidad de comunicaci n y movilizaci n de Globo al servicio de las grandes causas sociales , concluy S rgio Valente.

La invitaci n vino de ONUSIDA Brasil con motivo de la entrega del International Emmy Kids Awards, este martes (10), en Cannes. La serie web Eu s quero amar' (Yo S lo Quiero Amar, en traducci n libre), producci n de Globo que cont con la colaboraci n t cnica de ONUSIDA, fue finalista. Ella present un despliegue de la historia de la pareja serodiferente Henrique (Thales Cavalcanti) y Camila (Manuela Llerena), de Malha o Seu Lugar no Mundo' (Viva la Vida Su Lugar en el Mundo, en traducci n libre).

Casos como Bajo Presi n' y Los D as Eran As ', que tambi n presentaron el debate sobre el VIH/Sida al p blico en general, fueron recordados durante la presentaci n. As como la plataforma Todo empieza por el respeto' lanzada en 2016 con asociados de las Naciones Unidas, como ONUSIDA, Unesco, Unicef y ONU Mujeres. A trav s de ella, Globo fortaleci el compromiso con las cuestiones sociales y abri el espacio para estimular la discusi n de temas sensibles a la sociedad brasile a, como el racismo, la homofobia, la intolerancia religiosa, la violencia contra las mujeres y contra los ancianos, la inclusi n de personas con discapacidad, entre otros. Este compromiso de la empresa con el tema social forma parte del movimiento de Good Mob.

Solo tenemos que agradecer el apoyo, la informaci n y la orientaci n para abordar el tema de la mejor manera posible , evalu la directora de Responsabilidad Social de Globo, Beatriz Azeredo.

Autor de Malha o Seu Lugar no Mundo' y de la serie web Eu s quero amar', Emanuel Jacobina destac el cuidado que todo el equipo tuvo para abordar el tema en las dos producciones. Escribir sobre la salud p blica es hablar sobre el miedo, la discriminaci n. Con miedo, no se abre el uno al otro, no se ejerce la tolerancia. Para contar la historia de la pareja serodiferente, la informaci n dada por ONUSIDA fue muy importante, porque logramos alejarnos de los estereotipos y hablar de la salud p blica con toda la familia, sin dejar de hacer entretenimiento , celebra Jacobina.

Viva la Vida' es una cr nica joven producida y emitida por Globo desde 1995. La temporada 2017/2018, que tiene el t tulo de Viva la Vida Celebre la Diferencia', est disponible en el cat logo internacional de Globo desde principio de a o.

Imagen: Los l deres de ONUSIDA reciben al diretor de Comunicaci n de Globo, Sergio Valente, la directora de Responsabilidad Social, Beatriz Azeredo, Emanuel Jacobina y Leonardo Nogueira, autor e director general de Malha o Seu Lugar no Mundo' / Cr dito: Roman Levchenko/ONUSIDA
LINK: http://www.globotvinternational.com/newsDet.asp?newsId=675...
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