--
New book from Avid CEO explores media industry disruption --
Wed, 19 Apr 2017 11:36
--
Avid, a leading global media technology provider for the creation, distribution, and monetisation of media assets for global media organisations, enterprise users and individual creative professionals, has announced the release of a new book titled The Storyteller s Dilemma: Overcoming the Challenge of the Digital Media Age, written by Avid chairman and chief executive officer, Louis Hernandez, Jr.
The book examines the impact of technology on society in a connected, digital age, and the harsh economic realities of an evolving media landscape. Hernandez, Jr. explores the origins of this rapidly evolving digital transformation and proposes new ideas and solutions to help everyone across the media ecosystem from the largest media enterprises to the individual artists all of whom are confronted by the unintended economic consequences of digitised media.
The Storyteller s Dilemma guides a global community of film and video editors, news broadcasters, musicians, audio engineers and leading media professionals in four parts: How we all play a part in a digital world, how we got here, why things do or do not work, and where we can go from here. Part one establishes that humans are born storytellers, and stories are vital to our social fabric. The way we interact with audio and visual media has a profound effect on our culture and everyday lives.
Across various industries, organisations have struggled to adapt and thrive as digital technologies have disrupted their business models. Parts two and three delve into technology s role in storytelling, the current media landscape, and the unintended social and economic consequences of digitising media. As digitisation accelerates, there are new ways for people to share their creativity and consume content. Media companies and professional content creators face a digital revolution that is moving faster than the industry s ability to adapt and expand on its traditional role. In part four, Hernandez, Jr. addresses the challenges of the digital age and proposes a comprehensive solution and vision, which will allow media and entertainment professionals to connect to common elements and have the freedom to use the creative tools they want, ultimately connecting creators, distributors and consumers more powerfully.
Today, Avid empowers its client and user base with an exceptional, comprehensive set of tools and workflow solutions to create, distribute and monetise the most loved, watched and listened to media in the world. In The Storyteller s Dilemma, Hernandez, Jr. shares how Avid has had to fundamentally transform as a company and design an ecosystem that future-proofs and protects technology investments. Beyond Avid s own transformation, this book focuses on lessons learned from addressing key challenges facing the media industry, including tightening media tech budgets, the increasing rate of content creation, an exponential growth in distribution platforms, the continued increase in content consumption, and the economic realities of the digital age.
The Storyteller s Dilemma illustrates the effects of a technology revolution on the media industry and will help guide our community to build an innovative, creative and lucrative future that benefits everyone across the media ecosystem from the large global media companies all the way down to the individual artists, Hernandez, Jr. said. In telling Avid s own transformation story, I m also hopeful that the complicated, challenging lessons we learned can be applicable to others in the media industry, and serve as a lesson to other companies facing these same challenges.
The most prominent media enterprises around the globe rely on Avid solutions to help create, manage, distribute and monetise their media content. A vast majority of Oscar, Grammy and Emmy Award nominees and winners rely on Avid creative tools and production workflows to tell their stories. From extensive discussions with and inputs from Avid s preeminent client and user community during his travels to all corners of the globe, Hernandez, Jr. uses this unique knowledge gained to establish his vision for the future one in which the complexity and imbalance of the media industry is replaced by new processes, resources and tools that simplify and streamline how content is created, distributed and monetised.
This vision ultimately serves the needs of some of the industry s most inspirational and award-winning thought leaders, innovators and storytellers who push the boundaries of creativity and artistry. Hernandez, Jr. s unique vantage point, at the nexus of content creation, innovation and distribution, has afforded him unparalleled insight into the future of entertainment. This is the foundation of this book, which for the first time delves into the future of digital content creation, cloud collaboration, the value of a common platform, and democratised entertainment.
Ultimately, these views and this vision is what s fueling Avid s strategic direction and its focus on delivering end-to-end workflow solutions that can lower the cost of innovation, provide more flexibility to adapt, and offer simpler ways to integrate with the media value chain.
Hal Leonard is founded on a mutual understanding: creatives across genres seek out the highest quality information as they refine and renew their crafts, and we provide them with the very knowledge they re after, said John Cerullo, group publisher at Hal Leonard Performing Arts Publishing Group. The Storyteller s Dilemma takes this basic truth to another level. We re thrilled to partner with Avid as we convey Louis Hernandez, Jr. s vision for the future of media to the storytellers, developers, and end users who all stand to benefit from this book s hard-earned insights and comprehensive vis
Africa Stories
25/04/2024
Prison Journalism: Understanding recidivism in South African prisonsDean Mashimbwe, a Zimbabwean migrant residing in Cape Town, was incarcerated at Pollsmoor Co...
25/04/2024
Prison Journalism: A glimpse inside Barberton PrisonJean-Pierre Le-Roux is a divorced father of two beautiful children. He was incarcerated for 20 months for po...
25/04/2024
Riverside Studios presents world premiere of MOFFIE' stage play MOFFIE delves into toxic masculinity and trauma in post-apartheid South Africa, reflecting...
25/04/2024
Tonight on Skeem Saam: Kobus assigns Pretty a big caseDon't miss Thuresday, 25 April's riveting episode of South African soapie Skeem Saam on SABC 1 on ...
24/04/2024
Tonight on Skeem Saam: Someone makes the call to have Lehasa killedDon't miss Wednesday, 24 April's riveting episode of South African soapie Skeem Saam ...
24/04/2024
Tonight on House of Zwide: Sphamandla and his goons force Keletso into their car...
24/04/2024
Tonight on Scandal: A man smiles in the face of his friend while he deceives himDon't miss Wednesday, 24 April's riveting episode of South African soapi...
24/04/2024
Endearing character from The Simpsons' is killed off' after 35 years, ...
24/04/2024
Tonight on Smoke and Mirrors: Caesar continues to ask questions about ThandiswaDon't miss Wednesday, 24 April's riveting episode of South African soapie...
24/04/2024
Skeem Saam: Tuesday's episode, 23 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African so...
24/04/2024
Endearing Simpsons character killed off' after 35 years, fans in shockAn often-seen yet seldom-discussed character from the popular show The Simpsons drops...
23/04/2024
Tonight on Skeem Saam: Pretty is shocked by what she finds out about LehasaDon't miss Tuesday, 23 April's riveting episode of South African soapie Skeem...
23/04/2024
Tonight on House of Zwide: Bra Zakes asks Isaac to hold off going to the cops un...
23/04/2024
Skeem Saam: Monday's episode, 22 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soa...
23/04/2024
Skeem Saam' May Spoiler: Inside Mr Kgomo, Eunice's romance? Skeem Saam' May teasers reveal that Melita will be jealous of Mr Kgomo and Eunice's ...
23/04/2024
Tonight on Scandal: Dintle takes a huge risk on her quest to save her daughterDon't miss Tuesday, 23 April's riveting episode of South African soapie Sc...
22/04/2024
WATCH: Artists covering their favourite classicsArtists often watch other performers to get some of their inspiration. Check out some of these classic famous so...
22/04/2024
WATCH: Queen of hip-hop Lil2Hood thanks ParisProducer and DJ Lil2Hood (Flash.Wrldwide) has proved that she's a queen of modern hip-hop. Lil2Hood thanked Par...
22/04/2024
Tonight on House of Zwide: Funani informs Isaac about Nkosi seeing his hijacker ...
22/04/2024
Tonight on Scandal: The carpet is pulled out from under NhlamuloDon't miss Monday, 22 April's riveting episode of South African soapie Scandal! on e.tv ...
22/04/2024
LGBTQ writers asked to submit their storiesWriters have been asked to submit their short stories (up to 20, 000 words) for an upcoming anthology called Just LG...
22/04/2024
[Watch] Queen of hip-hop Lil2Hood thanks ParisProducer and DJ Lil2Hood (Flash.Wrldwide) has proved that she's a queen of modern hip-hop. Lil2Hood thanked Pa...
22/04/2024
Isaac Mutant: HemelBesem gave me R2, 500'Cape town rapper Isaac Mutant claims he was paid less than everyone else's fee for the use of his music in Sho...
22/04/2024
Afrikaans (free) television shows you can STILL watchAfrikaans television shows are making a comeback through AfriForumTV. However, not everyone wants to see sh...
22/04/2024
Tonight on Smoke and Mirrors: Virginia learns Sonto and Sakhile slept togetherDon't miss Monday, 22 April's riveting episode of South African soapie Smo...
22/04/2024
Tonight on Skeem Saam: Kgosi reveals the details of what he witnessed Lehasa doi...
21/04/2024
Gqeberha: The Empire' loses more viewers on DStvTshedza Pictures' isiXhosa telenovela Gqeberha: The Empire' lost more viewers in March and was plac...
21/04/2024
Youngins' fans praise actor Thabiso Ramotshela as MahlatseSouth Africans praise former The River' actor Thabiso Ramotshela, who plays Mahlatse in Showm...
20/04/2024
Skeem Saam: Friday's episode, 19 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soa...
19/04/2024
Tonight on Smoke and Mirrors: Thandiswa panics when she learns of possible evide...
19/04/2024
Tonight on Skeem Saam: Khwezi stares death in the faceDon't miss Friday, 19 April's riveting episode of South African soapie Skeem Saam on SABC 1 on DSt...
19/04/2024
Tonight on House of Zwide: Faith refuses to talk to Zola and to discuss the matt...
19/04/2024
Skeem Saam: Thursday's episode, 18 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African s...
19/04/2024
Prison Journalism: Tragic story of Jerry's life and crimesDavid van Nek was incarcerated in Pollsmoor Prison from 2013 until 2015 and participated in the re...
19/04/2024
House of Zwide' Spoiler: Soka dates Mampho and OnaThe House of Zwide' May teasers reveal that Soka will date both Ona and Mampho and get caught. Will h...
19/04/2024
Beer: Seven celebrities talk about their loveBeer is one of the world's most popular beverages. We asked several celebrities about their favourite brews or ...
19/04/2024
Tonight on Scandal: Tlhogi cannot believe what she hears from TapsDon't miss Friday, 19 April's riveting episode of South African soapie Scandal! on e.t...
18/04/2024
Tonight on Smoke and Mirrors: Caesar almost finds Thandiswa with the bloody wedd...
18/04/2024
Taylor Swift's The Tortured Poets Department' set to drop on FRIDAYTaylor Swift will release her highly anticipated record The Tortured Poets Departme...
18/04/2024
Tonight on Skeem Saam: Lehasa puts his plan to eliminate Khwezi in motionDon't miss Thursday, 18 April's riveting episode of South African soapie Skeem ...
18/04/2024
Prison Journalism: April's experiences of black boudoirThabo Mthembu was incarcerated in Pollsmoor Prison from 2014 to 2019. Read Thabo's story
by Tha...
18/04/2024
Prison Journalism: Can gangsterism and violence be reduced in prison?Dean Mashimbwe, a Zimbabwean migrant residing in Cape Town, was incarcerated at Pollsmoor C...
18/04/2024
Software-making music: How DJs are doing itSoftware plays a big part in music production, recording, and performances. Here's what DJs are using, and how yo...
18/04/2024
Tonight on House of Zwide: Zanele later blindsides an unwitting Faith into meeti...
18/04/2024
Debut author stuns with international bestselling thriller Anna O'Matthew Blake burst onto the book scene with his bestseller Anna O', a deliciously d...
18/04/2024
Skeem Saam: Wednesday's episode, 17 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African ...
18/04/2024
Watch: Trailers for the best Afrikaans movies ever madeDon't know what to watch? Here are some of the best Afrikaans movie trailers ever made, including Too...
17/04/2024
Isitha: The Enemy' is the second-watched TV show on e.tvE.tv's popular telenovela, Isitha: The Enemy' secured second place on the channel with over...
17/04/2024
Tonight on Scandal: Dintle reels in the line but it seems she's the only one...
-- 
