Sony Digital Rapids Pixel Power calrec Sony

Sony Introduces 100mm F2.8 STF G Master™ with Highest Ever Quality Bokeh for an a Lens

17/02/2017

New Full-frame 85mm F1.8 Mid-telephoto prime lens and Compact Radio-Controlled Flash also announced

Sony today introduced two new lenses for their popular line of E-mount interchangeable lens cameras.

Sony's new lenses include one of their flagship G Master Series - an FE 100mm F2.8[i] STF GM OSS mid- telephoto prime lens (model SEL100F28GM) built to deliver breath taking bokeh with a unique STF (Smooth Trans Focus) design, and a new compact, lightweight FE 85mm F1.8 mid-telephoto prime lens (model SEL85F18) that is a welcome addition to the bag of any hobbyist or enthusiast photographer looking to create amazing portraits.

Sony also introduced a new powerful, compact flash (model HVL-F45RM) with radio-controlled wireless communication that is ideal for professional shooting with Sony's line-up of 7 full-frame cameras.

FE 100mm F2.8i STF GM OSS Telephoto Prime Lens

A specially designed mid-telephoto, full-frame prime lens, the new 100mm STF is built to produce truly unique, magnificent and beautiful bokeh while maintaining the exceptional standard of resolution that is showcased throughout Sony's entire line-up of flagship G Master series lenses, making it a powerful photographic tool for any portrait, fashion, nature or wedding photographer.

These impressive defocus capabilities are made possible by the lens' advanced optical structure, as it features a newly designed 11-bladed aperture and a unique optical apodization lens element. Similar to a neutral density filter that increases in density towards the edges, the apodization element creates beautiful transitions of in-focus to out-of-focus areas within an image, making for exceptionally soft, smooth bokeh that adds depth and dimensionality. This allows the subjects to stand out against beautifully defocused elements in both the foreground and background, producing an image that is naturally pleasing to the eye. The design of the lens also ensures that vignetting is kept to an absolute minimum, ensuring optimum image quality.

Additionally, the new 100mm lens supports both contrast AF and focal-plane phase detection AF[ii], and has a high-precision, quiet direct drive SSM (Super Sonic Motor) system that ensures exceptionally fast and accurate AF performance. The SEL100F28GM also offers up to 0.25x close-up capabilities with a built-in macro switching ring, built-in Optical SteadyShot image stabilisation, a customisable focus hold button, AF/MF switch, aperture ring and is also dust and moisture resistant.[iii]

FE 85mm F1.8 Telephoto Prime Lens

The new SEL85F18 mid-telephoto prime lens offers an extremely versatile, lightweight and compact telephoto prime lens solution for a variety of Sony camera owners ranging from working professionals to emerging enthusiasts that have stepped up to an APS-C or full-frame camera for the first time. With its wide F1.8 aperture, it can produce impressive, exceptionally sharp portraits with soft background defocus that take advantage of its 85mm focal length and wide F1.8 maximum aperture.

The new prime lens features a 9-bladed circular aperture mechanism that ensures smooth, natural looking bokeh, and a double linear motor system to allow for fast, precise and quiet focusing. It also has a focus hold button that can be customised and assigned together with functions in the camera body like the popular Eye-AF feature. There is a smooth, responsive focus ring and AF/MF switch and the lens is also dust and moisture resistant.iii

New Compact Radio-controlled Flash

Sony's new HVL-F45RM flash enhances the radio-controlled lighting system capabilities of their growing system, offering a compact professional shooting solution when combined with the currently available wireless remote controller FA-WRC1M and receiver FA-WRR1.

The new flash, which is designed to complement the compact bodies of Sony's E-mount camera line-up including full-frame 7 models, produces a maximum lighting output as expansive as GN45[iv]. This ensures sufficient illumination even when shooting with bounce lighting or high-speed-sync (HSS) flash. The radio capabilities of the HVL-F45RM allow it to be used as a transmitter or a receiver at up to 30m (approx. 98 feet[v]), making it an ideal fit for creative lighting with multiple flashes. Additionally, unlike optical flash systems, radio-control flashes do not require a direct line-of-sight between components to function properly, while also minimising any impact that bright sunlight has on signal transmission and control.

The HVL-F45RM flash has an impressive battery life of up to 210 bursts, and can tilt up to 150o vertically, a complete 360o horizontally and up to 8o downward to maximise versatility. Usability has been maximised with a new large, bright and highly visible LCD display, an LED light, dust and moisture resistant design3 and a revamped menu system that mimics those of Sony's newest camera systems.

Pricing and Availability

The new lenses and flashwill start shipping in Europe in March 2017. The SEL100F28GM will be priced at approximately 2,000, the SEL85F18 will be priced at approximately 650 and the HVL-F45RM will be priced at approximately 480. Further information can be found on the Sony Camera Channel: www.youtube.com/c/ImagingbySony/ and the Sony Photo Gallery: www.sony.net/Product/di_photo_gallery/

For more information, please contact your local PR manager or:

David Edwards, Corporate Communications, Sony Europe

+44 (0)1932 817022 / david.edwards@eu.sony.com

[i]T-number (T) =5.6

[ii]With compatible camera bodies. Please visit Sony support webpages for details.

[iii]Not guaranteed to be 100% dust and moisture proof.

[iv]Guide Number (GN) 45 (105mm, in meters at ISO 100)

[v]Sony internal measurement
LINK: http://presscentre.sony.eu/pressreleases/sony-introduces-100mm-f2-dot-...
See more stories from sony

Europe Stories

23/04/2017

?RIKARD STEIBER, PRESIDENT OF VIVEPORT AT HTC VIVE, TO KEYNOTE AT MIPTV 2017

Paris, 31 January 2017 - MIPTV 2017 will feature its biggest-ever programme on immersive content with special emphasis on Virtual Reality (VR), through a top-fl...

23/04/2017

?NBC'S PAUL TELEGDY & MEREDITH AHR TO KEYNOTE AT MIPTV 2017

Paris, 16 March 2017 - Paul Telegdy, President of the Alternative and Reality Group at NBC, and Meredith Ahr, President of Universal Television Alternative Stud...

23/04/2017

?NEW STORYTELLERS TAKE CENTRE STAGE AT MIPTV 2017

Paris, 22 March 2017 - MIPTV 2017 will put a special emphasis on the new generation of digital content studios aiming at engaging with audiences as part of the ...

22/04/2017

Studio Electronics launch new modules at Superbooth

Roland JP/JU filter and Tonestar oscillator shown at Berlin synth show Hardware > Synthesizer Studio Electronics have been on the modular scene for quite some...

22/04/2017

NI launch new Reaktor Blocks at Superbooth

Intuitive visual interfaces, new oscillators and vowel filter debuted Software > Virtual Instrument Duality OSC, one of the new Blocks for Reaktor 6 from Nati...

22/04/2017

Jomox Alpha Base drum machine has built-in FM synth

New drum machine design launched at Superbooth Hardware > Drum Machine Jomox were demonstrating their drum machine at Superbooth in Berlin, called Alpha Base....

22/04/2017

Ondomo is revitalising a 90-year-old electronic instrument

Ondes Martenot now more portable than ever Hardware > Keyboard, Synthesizer The Ondes Martenot is far from being a new musical invention - the French keyboard...

22/04/2017

Livestock Electronics present first five Eurorack modules

Wavetable oscillator, quad distortion/VCA unveiled at Superbooth Hardware > Synthesizer Livestock Electronics is the brainchild of Dutchman Daniel Mulder, a f...

22/04/2017

Two new models join Behringer Deepmind series

Deepmind 12 Desktop and Deepmid 6 introduced at Superbooth Hardware > Synthesizer Behringer have added two new analogue synths to their Deepmind range. Launch...

22/04/2017

??ProSiebenSat.1 TV Deutschland and Scripps Networks Interactive agree to multi-year strategic cooperation

ProSiebenSat.1 TV Deutschland and Scripps Networks Interactive agree to multi-ye...

22/04/2017

Lawo Upgrades R?LAY Virtual Radio Mixer Software

Broadcasters using R LAY virtual radio mixer software will be glad to hear that a new software release has just been released and is available for immediate dow...

22/04/2017

??Mega-Choice launches news and entertainment focused TV platform in Ghana with Eutelsat

Accra, Paris, 25 January 2017 Mega-Choice Digital Network, an associate compan...

22/04/2017

Euroradio Members honoured at Svetozár Stracina Grand Prix

Euroradio Members honoured at Svetoz r Stra ina Grand Prix...

22/04/2017

CAPTURE YOUR WORLD IN 3D AUDIO

Sennheiser has once again partnered with the award-winning manufacturer of professional audio devices Apogee, an industry leader at the forefront of digital aud...

22/04/2017

Newtec and CETC54 Enter New Partnership -- NEWTEC ?????????????????

New agreement is an expansion of Newtec's activity in Asia and will enable further expansion into Chinese market SINT-NIKLAAS, Belgium, 14 November 2016. N...

22/04/2017

NEP Australia chooses Lawo for IP control and processing at new production Hubs

April 21, 2017 (Sydney, Australia ) NEP Australia (NEP), Australia's leading provider of outsourced broadcast production solutions, has entered into an ag...

22/04/2017

Sony Introduces 100mm F2.8 STF G Master™ with Highest Ever Quality Bokeh for an a Lens

New Full-frame 85mm F1.8 Mid-telephoto prime lens and Compact Radio-Controlled F...

22/04/2017

Sony a7s camera captures the ISS passing in front of the moon at 28,000 km/h

Thierry Legault On 4th February, 2017, amateur astronomer Thierry Legault filmed the International Space Station (ISS) as it passed through the middle of the f...

22/04/2017

Sony's New a9 Camera Revolutionises the Professional Imaging Market

Groundbreaking Full-frame Mirrorless Camera Delivers Unmatched Speed, Versatility and Usability World's first[i] full-frame stacked CMOS sensor, 24.2 MP[ii...

22/04/2017

Lawo will launch a new flagship audio production console at NAB 2017

Lawo will launch a new flagship audio production console at NAB 2017 The desk offers a number of innovative mix-assist systems that enable engineers to focus o...

22/04/2017

Riedel introduces Bolero, a next-generation integrated wireless intercom system

Riedel introduces Bolero, a next-generation integrated wireless intercom system Bolero Bolero incorporates Near Field Communication (NFC) and Riedel-exclusive ...

22/04/2017

AJA releases Ki Pro Ultra v2.2 firmware with Avid MXF support

AJA releases Ki Pro Ultra v2.2 firmware with Avid MXF support Ki Pro Ultra v2.2 is available now as a free download and expands production workflows by adding ...

22/04/2017

Pioneering Shotover camera system to support live TV coverage of MotoGP Worldwide

Pioneering Shotover camera system to support live TV coverage of MotoGP Worldwid...

22/04/2017

Tedial's Augmented STorage (AST) shortlisted in the IABM Game Changer Awards 2017 in storage category

Tedial's Augmented STorage (AST) shortlisted in the IABM Game Changer Awards...

22/04/2017

For-A to debut FT-One-LS-12G Full 4K Super Slow-motion camera at NAB Show

For-A to debut FT-One-LS-12G Full 4K Super Slow-motion camera at NAB Show Company will also introduce VRCAM-NX sensor less virtual studio/on-air graphics syste...

22/04/2017

NASA to stream first live 4K video from space at the 2017 NAB Show

NASA to stream first live 4K video from space at the 2017 NAB Show US astronauts on the International Space Station featured in Super Session that probes the f...

22/04/2017

IABM partners with SAM to create new, industry-wide Glossary knowledge tool based on SAM's renowned ‘Digital Fact Book'

IABM partners with SAM to create new, industry-wide Glossary knowledge tool base...

22/04/2017

Newtec and CETC54 Enter New Partnership -- NEWTEC ?????????????????

New agreement is an expansion of Newtec's activity in Asia and will enable further expansion into Chinese market SINT-NIKLAAS, Belgium, 14 November 2016. N...

22/04/2017

Nick Pollard confirmed as Board Member

Nick Pollard confirmed as Board Member 21 April 2017 Nick Pollard has been confirmed as non-executive member of the Ofcom Board after his term was extended t...

22/04/2017

Update on Fox/Sky proposed merger

Update on Fox/Sky proposed merger 21 April 2017 In light of the General Election, the Secretary of State, Karen Bradley, has extended the deadline for submis...

21/04/2017

??ProSiebenSat.1 TV Deutschland and Scripps Networks Interactive agree to multi-year strategic cooperation

ProSiebenSat.1 TV Deutschland and Scripps Networks Interactive agree to multi-ye...

21/04/2017

Sonifex Hybrids Achieve Australian & New Zealand Telecom Approval

21st April 2017 The AVN-TB10AR 10 Button Advanced Talkback Intercom, AoIP Portal. The Sonifex DHY-04 telephone hybrid has just received telecom approvals for ...

21/04/2017

Sonifex Show New AoIP Talkback Intercom at NAB 2017

21st April 2017 The AVN-TB10AR 10 Button Advanced Talkback Intercom, AoIP Portal. At this year's NAB Show on booth C2839, Sonifex are showing the new AVN-...

21/04/2017

Xperi at NAB 2017

Xperi at NAB 2017 Multiple Xperi brands will be at NAB 2017 showcasing the latest experiences for broadcast and content production from DTS, Manzanita Systems...

21/04/2017

Ericsson enables SoftBank to deliver superior indoor connectivity

SoftBank to deploy Ericsson Radio Dot System in Japan, targeting medium to large buildings over the next two years Ericsson Radio Dot System will deliver super...

21/04/2017

Televisa Selects Ericsson for HD delivery

Ericsson implements new end-to-end distribution system for Mexicos leading broadcaster and content provider Primary distribution system delivering content to ...

21/04/2017

QLSArchive Adopts the Lattus - New Technical Solution Brief

QLSArchive Adopts the Lattus April 27, 2016 ###...

21/04/2017

Press Release: Major Update to CatDV MAM CatDV 12

Press Release: Major Update to CatDV MAM CatDV 12 August 11, 2016 Square Box Systems Introduces Major Upgrade to CatDV MAM System CatDV 12 Boasts New User In...

21/04/2017

QLS Archive Plug-In for Square Box Systems CatDV Now Integrated With Quantum Lattus Object Storage

QLS Archive Plug-In for Square Box Systems CatDV Now Integrated With Quantum Lat...

21/04/2017

H2O AVID WORKFLOW AND CATDV with BENEDICT DEGORNET

H2O AVID WORKFLOW AND CATDV with BENEDICT DEGORNET August 11, 2016 Published on June 23, 2016 Updated June 24, 2016H2O Productions, May 24, 2016 Meeting wi...

21/04/2017

?RIKARD STEIBER, PRESIDENT OF VIVEPORT AT HTC VIVE, TO KEYNOTE AT MIPTV 2017

Paris, 31 January 2017 - MIPTV 2017 will feature its biggest-ever programme on immersive content with special emphasis on Virtual Reality (VR), through a top-fl...

21/04/2017

?NBC'S PAUL TELEGDY & MEREDITH AHR TO KEYNOTE AT MIPTV 2017

Paris, 16 March 2017 - Paul Telegdy, President of the Alternative and Reality Group at NBC, and Meredith Ahr, President of Universal Television Alternative Stud...

21/04/2017

?NEW STORYTELLERS TAKE CENTRE STAGE AT MIPTV 2017

Paris, 22 March 2017 - MIPTV 2017 will put a special emphasis on the new generation of digital content studios aiming at engaging with audiences as part of the ...

21/04/2017

Guest blog: The challenges of big data for the TV industry on the eve of NAB

20 April 2017 Guest blog: The challenges of big data for the TV industry on the eve of NAB Share Giles Cottle - Product, Customer and Analytics Director ...

21/04/2017

Guest blog: Delivering predictive churn analytics and rich viewing data insight for pay-TV operators

19 April 2017 Guest blog: Delivering predictive churn analytics and rich viewing...

21/04/2017

Lawo Upgrades R?LAY Virtual Radio Mixer Software

Broadcasters using R LAY virtual radio mixer software will be glad to hear that a new software release has just been released and is available for immediate dow...

21/04/2017

Vizrt simplifies production workflows with centralized Adobe Premiere Pro CC project management at NAB2017

Centralizing video production and graphics for editors and broadcasters At NAB2...

21/04/2017

Britain's Got Talent - Simon Cowell meets his spoon-balancing namesake (video)

Watch and embed this video on your website. Simply play and click on the embed i...

21/04/2017

Britain's Got Talent - Issy Simpson wows with her magic act (video)

Watch and embed this video on your website. Simply play and click on the embed icon upper right to copy the embed code. Issy Simpson wows with her magic act ...

21/04/2017

Britain's Got Talent - Jonny Awsum ropes in Ant & Dec for his comedy act (video)

Watch and embed this video on your website. Simply play and click on the embed i...