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Creating rainbows to celebrate 20 years of South Africa s #RainbowNation --
Thu, 17 Apr 2014 15:23
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In celebration of April 2014, Freedom Month , Coca-Cola literally created rainbows to mark the 20th anniversary of South Africa s democracy and the birth of the Rainbow Nation , a phrase coined by Archbishop Desmond Tutu during the country s first democratic election in April 1994.
The rainbows were conjured up in the Johannesburg CBD by using sunlight, water, some fancy science and a little bit of magic by advertising and marketing communication agency FCB Johannesburg and a technical team led by a globe-trotting rainbow-maker from the United States .
Says Sharon Keith of Coca-Cola South Africa, We are very excited to have discovered a way to create actual rainbows by capturing the sun at specific angles through a mist of recycled water.
In the lead up to Freedom Day, we wanted to go further than reminding South Africans of our heritage, she continues. We wanted to create a symbol of our diversity and celebrate the fact that as a nation we have come so far. Coca-Cola aims to inspire moments of optimism and happiness, and rainbows can do both.
On the eve of South Africa s 20 years of democracy, Coca-Cola created moments of happiness, which were captured on film.
Watch the video here: https://www.youtube.com/watch?v=ptRLbEbMMSg&feature=youtu.be.
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