JWT Atlanta Takes SCANA Energy Back to Its Roots

In this new campaign, SCANA Energy goes back to its roots with its iconic blue snap and jazz jingle. The fully integrated campaign, entitled SCANA Family, aims to reconnect with loyal customers and entice new customers through its offerings and competitive pricing.

Created by JWT Atlanta, SCANA Family launches with its debut spot Cool Dad directed by Glenn Martin of Untitled. In the spot, we see a third grader introducing his dad at the class career day. Standing alongside the other impressive parents, including an astronaut, firefighter and architect, the humble businessman is urged by his proud son to boldly display his talent. On cue, the father wows the class by snapping his fingers and igniting the signature SCANA Energy blue flame; a talent exclusive to SCANA Energy customers, who know saving with SCANA Energy is as easy as a snap.

Credits:

SCANA Energy, Client

Kim Penz, Marketing Manager

Brett Newsom, Director of Regulatory Affairs and Marketing

Rob Thomas, Marketing Strategist

JWT Atlanta, Advertising Agency

Perry Fair, President & Chief Creative Officer

Deb Dewitt, Associate Creative Director

Matt Genne, Associate Creative Director

Mary Margaret Connell, Group Account Director

Robyn Singer, Account Supervisor

Peter Blitzer, Director of Integrated Production

Sheryl Jessing, Producer

Untitled, Production Company

Beast, Editorial

Method Studios, VFX

Advertised brand: SCANA Energy

Advert title(s): SCANA Energy

Translation of headline to English:

Advertising Agency (Name, City, Country): JWT Atlanta, Atlanta, USA

Agency website: http://www.jwt.com/atl

Published/Released (Month, Year): September 2014

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LINK:	http://news.creativecow.net/story/877238...
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