Turner Ignite Furthers Investment in CNN's Brand Studio Courageous with Promotion of Otto Bell to Chief Creative Officer
20/09/2017
Share:
Share on facebook
Share on Twitter
Email this article
Download:
Download PDF
As Turner Ignite continues to invest in premium branded content and new advertising capabilities, Otto Bell has been elevated to the position of chief creative officer for CNN's Courageous. In this new role, he will continue to lead CNN's award-winning brand studio dedicated to the creation of compelling brand storytelling across CNN, HLN and Great Big Story. Based in New York, Bell reports to Michal Shapira, senior vice president of news content partnerships, Turner Ignite.
In just over two years, Otto has built a best-in-class brand studio from the ground up - from recruiting top talent that dreams as big as he does to shaping Courageous' global purview and unique approach focused on brand journalism, said Michal Shapira. Otto's creative spirit and contagious passion for the craft of storytelling has led Courageous to impressive heights, and opened up new opportunities for marketers to innovate with us. I'm looking forward to seeing this team continue to evolve and produce work that stands out in the years ahead.
Since joining Turner to launch Courageous, Bell has been focused on experimenting with new creative formats to help marketers tell powerful brand stories across CNN's global, cross-platform footprint and beyond. From short and long-form videos, documentaries, animation, virtual reality, podcasts, experiential events, and most recently live ads, Bell and his team continue to expand the capabilities available to marketers, and produce authentic and relevant brand stories that create emotional response. With hundreds of executions to date across every major ad category, the studio's approach has led to expanded and new business for the company, with branded content now driving a critical portion of CNN's overall revenue.
Under Bell's leadership, Courageous has been honored with notable recognition, including a Silver Cannes Lion, Adweek's Grand Arc Award, and Digiday Content Marketing Awards' Best Use of Native Advertising in 2017. In addition to his industry accomplishments, Bell debuted his first feature documentary, The Eagle Huntress, to wide critical acclaim at Sundance in 2016, and was named one of Variety's Top 10 Directors to Watch.
Prior to joining Turner, Bell was the creative director and a founding member of OgilvyEntertainment. During his eight years at Ogilvy, he developed, produced and directed landmark television and digital campaigns across five continents for a myriad of leading brands.
Bell is a graduate of the prestigious WPP Fellowship program and holds a Masters in English Literature from Oxford University. He is a Green Card holder for Outstanding Contribution to American Arts and Media, as well as a member of the Producers Guild of America and Academy of Television Arts & Sciences. A native of Northern England, Bell lives in Manhattan with his wife, Cayte.
___________________________________________________________________________________________________________
About Courageous
Courageous is Turner's first-ever brand studio with global opportunities for marketers across the company's multi-screen brands CNN, HLN and Great Big Story. Launched in June 2015, the studio's unique approach is anchored in brand journalism, the discovery of great stories and the production of powerful branded content. From concept development to production to multi-platform distribution, Courageous leverages its distinct point-of-view, while delivering on business objectives for advertising partners.
Turner, a Time Warner company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content.
___________________________________________________________________________________________________________
Publicity Contact
Allie Bodack
Senior Publicist, Business Communications, Turner
212-275-6752
allison.bodack@turner.com
LINK: | https://www.turner.com/pressroom/turner-ignite-furthers-investment-cnn... |
See more stories from turner |
Most recent headlines
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
19/03/2024
Barco announces collaboration with NVIDIA and SoftAcuity to add AI and data analytics applications to the operating room
Mar 18, 2024 Barco announces collaboration with NVIDIA and SoftAcuity to a...
19/03/2024
Hear from New Bulls Manager Morgan Ensberg on latest The Durham Bulls Podcast
Meet the Bulls' new manager, hear from 2 former managers, a former player and a person with a very special connection to Wool E. Bull. Tune in to The Durham...
19/03/2024
What Is Dembow? Tracing the Roots of a Global Phenomenon
What Is Dembow? Tracing the Roots of a Global Phenomenon The story of the dembow beat, which can be found in reggaeton, hip-hop, pop, and far beyond, speaks t...
19/03/2024
Berklee's Roger H. Brown Jr. Building Honored by Boston Society for Architecture
Berklee's Roger H. Brown Jr. Building Honored by Boston Society for Architec...
19/03/2024
Applications Open for 2024 Berklee at Umbria Jazz Clinics
Applications Open for 2024 Berklee at Umbria Jazz Clinics The 39th edition of the program will be held from July 9-21. By Callista Chan March 21, 2024 Ima...
18/03/2024
USC Basketball Star Juju Watkins on Fashion, Film, Friendship Bracelets, and More
Listeners turn to Spotify to connect with their favorites-from artists and album...
18/03/2024
Young professionals successfully complete vocational training at SGL's Meitingen site
Seven young professionals completed their vocational training at SGL Carbon in M...
18/03/2024
Vintage Allure
Released this past January, the music video for Ariana Grande's yes, and? brings a modern approach to vintage allure. The video was directed by Christian ...
18/03/2024
ST Engineering iDirect Unveils Intuition at SATELLITE 2024 Conference and Exhibition
Global satellite communications leader gives market a first look at its next-gen...
18/03/2024
Box to Box Films shares with MediaSilo
Box to Box Films Shares with MediaSilo Amy and Drive to Survive producer updates collaborators simply and securely Boston, MA, March 18, 2024 - Box to Box Fi...
18/03/2024
Telestream Introduces AI-Powered Tools for Rapid Content Delivery at NAB Show 2024
Telestream Introduces AI-Powered Tools for Rapid Content Delivery at NAB Show 20...
18/03/2024
Docufiction Film Bringing Down a Mountain Edited with DaVinci Resolve Studio
Docufiction Film Bringing Down a Mountain Edited with DaVinci Resolve Studio Brie Clayton March 18, 2024 0 Comments Blackmagic Design today announced ...
18/03/2024
FingerWorks Telestrators Releases Enhancements to Computer Vision Live Tracking Software at NAB 2024
FingerWorks Telestrators Releases Enhancements to Computer Vision Live Tracking ...
18/03/2024
DirecTV to Allow Subscribers to Opt Out of Local Stations
DirecTV announced a new feature over the weekend that will allow its subscribers to opt out of their local stations in return for a discount. Customers who ch...
18/03/2024
Logging and reviewing: Moving towards a sustainable workflow
Jane Sung, COO at Cinedeck, explains how broadcasters and content production companies can achieve the goal of moving towards creating a more sustainable, effic...
18/03/2024
Altice Media sold to French shipping tycoon for 1.55 billion
The deal includes BFM TV, one of the country's largest 24-hour news channels, as well as documentary channel RMC D couverte, and RMC Story By Jenny Priestl...
18/03/2024
Meet the CEO and founder
By TVBEurope Staff Published: March 18, 2024 Nick Franco tells TVBEurope how he went from being a master plasterer and refurbishing the ornate plasterwork ...
18/03/2024
Master the Avatar State: Glowing Eyes in Adobe After Effects
Master the Avatar State: Glowing Eyes in Adobe After Effects Levi Borland March 18, 2024 0 Comments In this step-by-step tutorial, learn how to recrea...
18/03/2024
Next Season of Doctor Who' on Disney Plus May 10
The next season of Doctor Who, with Ncuti Gatwa as the 15th Doctor, premieres on Disney Plus and around the world May 10. It is the first season to launch on Di...
18/03/2024
Screen Australia and VicScreen launch new Screen Careers initiative
18 03 2024 - Media release Screen Australia and VicScreen launch new Screen Careers initiative LTR Denise Eriksen, Esther Coleman Hawkins, Caroline Pitcher, K...
18/03/2024
CBC/WRAL Night Helps Bring in Over $26k for PBS NC
Capitol Broadcasting and WRAL-TV continued a decades-long tradition of supporting PBS North Carolina, our state's public television station, to good result ...
18/03/2024
NVIDIA Edify Unlocks 3D Generative AI, New Image Controls for Visual Content Providers
NVIDIA Edify, a multimodal architecture for visual generative AI, is entering a ...
18/03/2024
From Atoms to Supercomputers: NVIDIA, Partners Scale Quantum Computing
The latest advances in quantum computing include investigating molecules, deploying giant supercomputers and building the quantum workforce with a new academic ...
18/03/2024
New NVIDIA Storage Partner Validation Program Streamlines Enterprise AI Deployments
A sharp increase in generative AI deployments is driving business innovation for...
18/03/2024
NVIDIA Unveils Digital Blueprint for Building Next-Gen Data Centers
Designing, simulating and bringing up modern data centers is incredibly complex, involving multiple considerations like performance, energy efficiency and scala...
18/03/2024
Generative AI Developers Harness NVIDIA Technologies to Transform In-Vehicle Experiences
Cars of the future will be more than just modes of transportation; they'll b...
18/03/2024
All Eyes on AI: Automotive Tech on Full Display at GTC 2024
All eyes across the auto industry are on GTC - the global AI conference running in San Jose, Calif., and online through Thursday, March 21 - as the world's ...
18/03/2024
All Aboard: NVIDIA Scores 23 World Records for Route Optimization
With nearly two dozen world records to its name, NVIDIA cuOpt now holds the top spot for 100% of the largest routing benchmarks in the last three years. And thi...
18/03/2024
We Created a Processor for the Generative AI Era,' NVIDIA CEO Says
Generative AI promises to revolutionize every industry it touches - all that's been needed is the technology to meet the challenge. NVIDIA founder and CEO ...
18/03/2024
Banglalink Gets Unified Licence to Deliver Superior Digital Services in Bangladesh
18 Mar 2024 Banglalink Gets Unified Licence to Deliver Superior Digital Service...
18/03/2024
Thuraya partners with Niflink to deliver telemedicine and eLearning to users across its network
Abu Dhabi, 18 March, 2024 : Abu Dhabi, 18 March 2024: Thuraya Telecommunication...
18/03/2024
Thuraya partners with Niflink to deliver telemedicine and eLearning to users across its ne...
Abu Dhabi, 18 March, 2024 : Abu Dhabi, 18 March 2024: Thuraya Telecommunication...
18/03/2024
Major League Soccer: IMG on Capturing Fan Rituals and Delivering Consistent Coverage
Major League Soccer: IMG on capturing fan rituals and delivering consistent cove...
18/03/2024
Smashing Padel: Inside Aurora's Innovative Production of the Inaugural Hexagon Cup
Smashing padel: Inside Aurora's innovative production of the inaugural Hexag...
18/03/2024
Airspeeder Teams Up With EMG for World's First Live Broadcast of Flying Car Series
Airspeeder teams up with EMG for world's first live broadcast of flying car ...
18/03/2024
Netflix Announces News About 26 Upcoming Nordic Titles - Including 12 Brand New Titles
Back to All News Netflix Announces News About 26 Upcoming Nordic Titles - Inclu...
18/03/2024
Final sprint in the AS4 market communication
Final Sprint in the AS4 Market Communication: All Arvato Systems Customers Are Ready to Go Customers for market communication AS4-ready Arvato Systems is now...
18/03/2024
Tonight on Uzalo: Nkunzi takes a drastic decision
Tonight on Uzalo: Nkunzi takes a drastic decisionDon't miss Monday, 18 March's riveting episode of South African soapie Uzalo on SABC 1 on DStv channel ...
18/03/2024
Thales to modernize Montreal Mtro blue Line,improving passengers' punctuality and train reliability
Facebook Twitter LinkedIn Following a call for tenders, the Soci t de tra...
18/03/2024
Streaming today: Vida the Vet' on Netflix - 18 March 2024
Streaming today: Vida the Vet' on Netflix - 18 March 2024Looking for something to watch tonight? Check out all the new streaming releases from all your fav...
18/03/2024
Skeem Saam': Is Tobias Maswahla Evelyn's son?
Skeem Saam': Is Tobias Maswahla Evelyn's son?Is actor Sicelo Buthelezi's character Tobias Maswahla related to Deputy Principal Evelyn Maswahla in S...
18/03/2024
Tonight on Generations: Khensani tries to mend his friendship with Sphe
Tonight on Generations: Khensani tries to mend his friendship with SpheDon't miss Monday, 18 March's riveting episode of South African soapie Generation...
18/03/2024
Question: Did George Lucas rip off Dune?
Question: Did George Lucas rip off Dune?Miles Phillips explores Dune's Legacy and its echo in Star Wars, claiming that the former is among the best science ...
18/03/2024
Tonight on Skeem Saam: Jacobeth kicks Bullet to the curb
Tonight on Skeem Saam: Jacobeth kicks Bullet to the curbDon't miss Monday, 16 March's riveting episode of South African soapie Skeem Saam on SABC 1 on D...
18/03/2024
Tonight on Muvhango: Matshidiso finds incriminating information on Nkele
Tonight on Muvhango: Matshidiso finds incriminating information on NkeleDon't miss Monday, 18 March's riveting episode of South African soapie Muvhango ...
18/03/2024
Tonight on Smoke and Mirrors: In a haze of alcohol, Sakhile knocks down Fanyana
Tonight on Smoke and Mirrors: In a haze of alcohol, Sakhile knocks down FanyanaDon't miss Monday, 18 March's riveting episode of South African soapie Sm...
18/03/2024
Tonight on Scandal: Jojo's bad PR costs him more than he can afford
Tonight on Scandal: Jojo's bad PR costs him more than he can affordDon't miss Monday, 18 March's riveting episode of South African soapie Scandal! o...
18/03/2024
Tonight on Champions: Lebo's family are tearing him apart
Tonight on Champions: Lebo's family are tearing him apartDon't miss Monday, 18 March's riveting episode of South African soapie Champions on Mzansi ...
18/03/2024
Tonight on Gqeberha: Msimelelo lays down the rules at the Tshisa Nyama
Tonight on Gqeberha: Msimelelo lays down the rules at the Tshisa NyamaDon't miss Monday, 18 March's riveting episode of South African soapie Gqeberha: T...