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Globo habla sobre la evolucin en la produccin de series en Amrica Latina en el Drama Summit West

22/05/2017

Raphael Corr a Netto, director de negocios internacionales de Globo, destac los nuevos modelos de creaci n, producci n y distribuci n de contenidos que la empresa est implementando

Los retos y oportunidades que el nuevo escenario de producci n de series dram ticas proporciona a los canales y grupos de medios de comunicaci n latinoamericanos fueron el tema del panel Latin America's Dramatic Renaissance celebrado hoy, 19 de mayo, en el Drama Summit West, en Los ngeles. Junto a importantes players del mercado, Raphael Corr a Netto, director ejecutivo de negocios internacionales de Globo, habl sobre los nuevos modelos de creaci n, producci n y distribuci n que est n siendo implementados por la empresa siguiendo la nueva realidad del mercado, donde hay espacio para una amplia oferta de series dram ticas cortas, de alta calidad, que encanten y sorprendan a todo el mundo.

Para el ejecutivo, las nuevas ventanas de exhibici n y la nueva visi n del mercado audiovisual sobre el formato est n generando avances muy positivos en la creaci n y producci n de series y miniseries. Raphael destac la importancia de establecer conexiones reales con el p blico. Este cambio va a generar contenidos actuales y relevantes para el espectador. Y por supuesto, que est n disponibles en la forma que sea m s conveniente y en cualquier tipo de pantalla y ambiente como TV abierta, TV paga, plataforma VOD o en el cine , dijo.

Raphael tambi n habl de los movimientos que Globo est realizando para seguir evolucionando en la producci n de series dram ticas, que la empresa brasile a ya produce con xito desde hace d cadas. Acabamos de lanzar la Casa dos Roteiristas ( Casa de los Guionistas , traducci n libre), en R o de Janeiro, que re ne a guionistas de Globo e inaugura una nueva forma de creaci n de guiones de series y formatos cortos, con diferentes temas y formas narrativas. En este espacio, bajo la tutela de importantes escritores, se desarrollar n contenidos para distintas plataformas y tambi n para el mercado internacional , revel .

Otra gran inversi n de la empresa y anunciada recientemente por el CEO de Globo, Carlos Henrique Schroder, es la construcci n de tres nuevos estudios exclusivamente para la producci n de las telenovelas, g nero de gran vitalidad en Brasil, Am rica Latina y otras partes del mundo. Los estudios estar n equipados con tecnolog a de punta para la industria audiovisual. Nuestro objetivo es colaborar todav a m s con el mercado, con los Estudios Globo como un polo art stico y de inteligencia de estos nuevos modelos con los que se ha experimentado en los ltimos a os, ya sea en asociaci n con productoras independientes para el mercado nacional o en coproducci n con otras emisoras para el mercado internacional , dijo Raphael.

El ejecutivo destac como ejemplo la serie Carceleros', hecha en colaboraci n con Gullane Filmes y premiada por el Grand Jury en la segunda edici n del MIPDrama Screenings, en MIPTV 2017. La serie trata de la tr gica realidad del sistema penitenciario brasile o, pero desde un punto de vista nico: el del carcelero. nica representante de Am rica Latina entre las 12 series seleccionadas para su exhibici n exclusiva en el evento, Carceleros' ser lanzada en Brasil primero en Globo Play, plataforma de VOD de Globo, a principios de junio, y la transmisi n en la TV abierta no ser hasta 2018. El modelo desarrollado por Globo estimula la b squeda constante de trascendencia e innovaci n en la creaci n de historias que resultan en obras reconocidas como innovadoras y premiadas, que son extremadamente actuales y de alta calidad. Esta visi n de producci n y negocios tambi n permite que haya un proceso permanente de b squeda y selecci n de nuevas historias para establecer conexiones reales con personas y movilizar a la sociedad y sus diversos grupos. Lo importante tambi n es que pensamos, en paralelo a la creaci n, en c mo se va a consumir este contenido y d nde. Queremos sorprender a todos , dijo.

La realizaci n de Supermax' tambi n fue mencionada como un representante importante de otra conquista de la empresa brasile a en la b squeda de una presencia estrat gica global y diversificada. La serie es la primera producci n original de Globo elaborada exclusivamente para el mercado iberoamericano y grabada en espa ol, con coproducci n de players importantes de la industria audiovisual como la Oficina Burman, Mediaset (Espa a), Azteca (M xico), TVP (Argentina) y la asociaci n estrat gica Teledoce (Uruguay).

Raphael habl tambi n de la serie Justicia', que cuenta la historia de cuatro personas que son detenidas y, siete a os m s tarde, tratan de reanudar sus vidas. Con una narrativa innovadora, Justicia' trae cuatro historias independientes, pero interrelacionadas, con diferentes puntos de vistas para la misma situaci n. El resultado es una obra emocionante que invita al p blico a reflexionar sobre lo que las personas son capaces de hacer en situaciones extremas.

El Latin America's Dramatic Renaissance fue moderado por el periodista Ed Waller y cont con otros ejecutivos del sector: Kelly Wright Head of Latin America, Keshet International; Roberto R os VP original production, HBO Latin America; y Zico Goes VP, original productions, Fox Networks Group Brazil.
LINK: http://www.globotvinternational.com/newsDet.asp?newsId=621...
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