CBS CORPORATION TO BEGIN USE OF NIELSEN OUT-OF-HOME MEASUREMENT
21/09/2017
During Most Recent NCAA Division I Men's Basketball Championship,
Out-of-Home Viewing for the Final Four Games on CBS
Delivered Additional Average Lift of +18.9%, or 1.1 Million Additional Viewers Per Game
New York, NY - Sept. 21, 2017 - Nielsen (NYSE: NLSN) announced today that CBS Corporation (NYSE: CBS.A and CBS) has subscribed to Nielsen's National Out-of-Home Reporting Service. The agreement is effective immediately and provides CBS with out-of-home viewing data, including ratings for all programming and commercial content that aired on the Network for live plus seven days of time-shifted viewing.
Being able to measure CBS' content and uncover additional viewers outside the confines of their homes will help us showcase the breadth and depth of our valuable programming to clients in a more robust way, said David F. Poltrack, Chief Research Officer of CBS Corporation and President of CBS VISION. Nielsen's Out-of-Home service has been discussed primarily with regards to sports, but we are pleased this agreement covers all of the Network's programming and that Nielsen is moving in the right direction as it pertains to measuring the total audience.
Nielsen is the only measurement company that allows subscribers, via an opt-in service, a look at their combined in-home and out-of-home ratings. The data from Nielsen's National TV Ratings panel and the viewing away from the home captured by the Portable People Meter (PPM) offers participating clients a more complete and comprehensive look at their audiences by providing weekly reports that include daily audience estimates for program and commercial content.
This National Out-of-Home Reporting service provides networks the ability to count an audience that was previously unmeasured and is a key part of Nielsen's Total Audience framework. It offers clients consistent and comparable metrics of linear content and ads across the entire media ecosystem. For instance, during the most recent NCAA Division I Men's Basketball Championship, out-of-home viewing for the Final Four games on CBS delivered an additional average lift of 18.9%, raising the average rating to 5.6, or 1.1 million additional viewers per game.
CBS has been an early adopter of our Nielsen Total Audience measurement offerings, such as out-of-home, which has allowed them to demonstrate their incremental audience lift and help to showcase the benefits to marketers, said Peter Bradbury, Managing Director, Nielsen National Client Solutions. As viewing continues to shift across platforms, devices and delivery systems, Nielsen's commitment to capturing and reporting all consumers' viewing and out-of-home measurement is a key part of this evolution. We are delighted that CBS will be joining the expanding roster of Nielsen's television clients who see the value of our National Out-of-Home Reporting service.
The service uses Nielsen's PPM technology from nearly 77,000 installed panelists. The PPM's portability and low-maintenance by the panelist enables Nielsen to measure TV viewing occurring away from the home and in places such as hotels, gyms, bars, second-homes and the workplace. The syndicated service uses a fusion methodology to combine the PPM footprint across 44 local TV markets with Nielsen's national representative panel, enabling Nielsen to represent 65% of TV U.S. households to project what people are watching outside of their homes.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content-video, audio and text-is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.
ABOUT CBS
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world's largest libraries of entertainment content, making its brand - the Eye - one of the most recognized in business. The Company's operations span virtually every field of media and entertainment, including cable, publishing, radio, local TV, film, and interactive and socially responsible media. CBS' businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), CBS Television Studios, CBS Studios International, CBS Television Distribution, CBS Consumer Products, CBS Home Entertainment, CBS Interactive, CBS Films, Showtime Networks, CBS Sports Network, Pop (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS Radio and CBS EcoMedia. For more information, go to www.cbscorporation.com.
CONTACTS
Press Contacts:
Sal Tuzzeo (Nielsen) Sal.Tuzzeo@nielsen.com
Gorki De Los Santos (Nielsen) Gorki.Delossantos@nielsen.com
Kelli Raftery (CBS Corporation) kelli.raftery@cbs.com
LINK: | https://www.cbscorporation.com/2017/09/cbs-corporation-to-begin-use-of... |
See more stories from cbs |
North America Stories
29/03/2024
XenData Announces Media Portal for its LTO and Cloud Archive Solutions
XenData Announces Media Portal for its LTO and Cloud Archive Solutions Brie Clayton March 29, 2024 0 Comments XenData, the provider of cutting-edge da...
29/03/2024
Autodesk Maya and 3ds Max 2025 Released With Time-Saving New Toolsets
Autodesk Maya and 3ds Max 2025 Released With Time-Saving New Toolsets Brie Clayton March 29, 2024 0 Comments Autodesk Flow Production Tracking and Flo...
29/03/2024
Dalet to Demo AI-Enabled Production, Automation and Monetization at NAB Show
PARIS Dalet has announced that during the 2024 NAB Show (booth #W1713), attendees can experience firsthand Dalet's collaborative, AI-enabled workflows that ...
29/03/2024
DirecTV Inks Deal to Carry 2024 Colorado Rockies Games
DENVER AND EL SEGUNDO, Calif. DirecTV has announced a new agreement with Major League Baseball that will allow Colorado Rockies fans to see this season's ga...
29/03/2024
S&P: Media, Telecom M&A Plunges to 13-Month Low
S&P Global Market Intelligence has released new data showing that dealmaking in the North America for media and telecom companies remains in the doldrums....
29/03/2024
NAB Show: Pebble Launches PRIMA Software Platform
EPSOM, Surrey, UK The automation, content management, and integrated channel specialist Pebble, has announced that it will be launching a new software platform ...
29/03/2024
Gray Television to Air Arena Football League Local Games
ATLANTA Gray Television Inc. has inked a multi-year agreement with the Arena Football League to bring Saturday arena football games over-the-air to local audien...
28/03/2024
Give Me the Backstory: Get to Know 8 Women Filmmakers With Shorts at the 2024 Sundance Film Festival
A still from Jasmin Baumgartner's Bye Bye, Bowser, which screened as part ...
28/03/2024
The Best Shared Storage For Video Production
alt= class=wp-image-12214 data-lazy-src=/wp-content/uploads/2024/03/Best-Shared-Storage-EVO-logo-960x540-1.jpg/> Embarking on a cinematic journey or crafting a ...
28/03/2024
Future-Proofing the B-52
L3Harris is upgrading critical electronic warfare systems to ensure the iconic aircrafts spectrum superiority for decades to come....
28/03/2024
Supporting the RCAF for more than 25 Years with L3Harris' WESCAM MX-Series
L3Harris' WESCAM MX-Series EO/IR systems have supported the RCAF for more than 25 years....
28/03/2024
ENCO to Add AI News Anchor to Qimera Virtual Production Set
NOVI, Mich. During the 2024 NAB Show, ENCO will be showcasing an AI-driven virtual anchor delivering live news from a realistic 3D virtual news set....
28/03/2024
Johan de Nysschen Named President and CEO of ARRI Americas
MUNICH ARRI has announced that Johan de Nysschen has been put in charge of the ARRI Americas team as president and CEO ARRI Americas Inc....
28/03/2024
Fubo Inks Carriage Deal with YES Network
NEW YORK The YES Network and FuboTV have reached a multi-year carriage agreement that will allow Fubo to launch YES in its Pro base channel plan in time for YES...
28/03/2024
Dalet to Demo AI-Enabled Production, Automation and Monetization at NAB 2024
PARIS Dalet has announced that during its 2024 NAB showcase (booth #W1713), attendees can experience firsthand Dalet's collaborative, AI-enabled workflows t...
28/03/2024
Blackmagic Design Used on 2024 Oscar Nominated Films
Blackmagic Design Used on 2024 Oscar Nominated Films Brie Clayton March 28, 2024 0 Comments Blackmagic Design congratulates the many film professional...
28/03/2024
Arkona to Introduce BLADE//master Control and Orchestration Service at NAB 2024
Arkona to Introduce BLADE//master Control and Orchestration Service at NAB 2024 Brie Clayton March 28, 2024 0 Comments New option for BLADE//runner ke...
28/03/2024
Join Maxon for NAB 2024
Join Maxon for NAB 2024 Brie Clayton March 28, 2024 0 Comments Maxon returns to NAB with presentations by artists from around the world and demos of t...
28/03/2024
Boston Conservatory to Present Center Stage Production of A Midsummer Night's Dream at The Huntington
Boston Conservatory to Present Center Stage Production of A Midsummer Night'...
28/03/2024
2024 Big Night In Raises $145k to Support Triangle Arts Councils
Capitol Broadcasting and WRAL-TV once again proudly supported our local arts community with the broadcast of Big Night in for the Arts Thursday, March 7, 2024. ...
28/03/2024
JIC, MRC Announce Accord On Roles In Judging Measurement Companies
With more companies offering different approaches to measuring television viewing and campaign effectiveness, two of the groups that evaluate potential media bu...
28/03/2024
Hulu Added to Disney Plus App for Bundle Subscribers
The Walt Disney Co. said that it launched Hulu on Disney Plus, which makes Hulu programming available via the Disney Plus app....
28/03/2024
GroupM To Double Ad Spending On Women's Sports Programming
Giant media buyer GroupM said it plans to double its media spending on women's sports....
28/03/2024
Scripps Renews State Farm As Sponsor of Friday Night WNBA on Ion
Scripps Sports said that State Farm has signed a new multi-year agreement to continue as the title sponsor of Ion's Friday night WNBA telecasts....
28/03/2024
Elisabeth Moss, Kerry Washington Sign On for Imperfect Women' on Apple TV Plus
Elisabeth Moss and Kerry Washington will star in, and executive produce, Imperfe...
28/03/2024
Telemundo Station Group Addresses Climate Change With Month-Long Initiative
Telemundo Station Group launches the month-long climate change initiative Our Planet Thursday, March 28. The multiplatform campaign ends on Earth Day, April 22,...
28/03/2024
Circle City Broadcasting Renews Nielsen Ratings Deal
Nielsen said that Circle City Broadcasting, owner of WISH-TV in Indianapolis, has renewed its local TV measurement deal....
28/03/2024
Lionsgate Extends Deal With Seth Rogen's Point Grey Pictures
Lionsgate Television said it extended its deal with Point Grey Pictures, the production company led by Seth Rogen, Evan Goldberg and James Weaver....
28/03/2024
Ariana DeBose Back as Tonys Host
Ariana DeBose returns as host of the Tony Awards Sunday, June 16, on CBS and Paramount Plus. It is her third consecutive time hosting, and it will be the 77th T...
28/03/2024
The Steve Wilkos Show' Renewed for Season 18
The Steve Wilkos Show has been renewed for its 18th season in national syndication, Tracie Wilson, executive VP, NBCUniversal Syndication Studios & E! News, sai...
28/03/2024
Sinclair Selects Embrace as Its Media Orchestration Engine
PARIS Embrace, a developer of advanced automation and orchestration software solutions, has announced that Sinclair Broadcast Group has selected Embrace's P...
28/03/2024
Nielsen and Circle City Broadcasting Renew Local TV Measurement Deal
NEW YORK Nielsen has a multi-year renewal with Circle City Broadcasting, Indianas only locally owned and operated broadcast and digital news media network, for ...
28/03/2024
JVC to Demo Its First Ever 40x Zoom PTZ Camera Series at 2024 NAB Show
LAS VEGAS JVC Professional Video has announced that it will debut its new KY-PZ540 Series PTZ Cameras with 40x zoom at 2024 NAB Show (Booth C4720)....
28/03/2024
Brightcove Launches Cloud Playout 2.0
BOSTON Brightcove has announced the launch of Cloud Playout 2.0, a platform that the company said will offer customers new ways to create linear channels, monet...
28/03/2024
NBC Sports Chicago to Air First-Ever Animated Real-Time Local Sports Telecast
The Chicago Blackhawks and NBC Sports Chicago have announced a collaboration with the NHL to bring fans the first-ever local animated real-time sports telecast....
28/03/2024
The Best News Coverage is Real, Live, Balanced, Professional
The Best News Coverage is Real, Live, Balanced, Professional Andy Marken March 28, 2024 0 Comments Hero image source News of the World, Perfect Wo...
28/03/2024
TNT Sports Gets Its College Game On for March Madness Audio
TNT Sports Gets Its College Game On for March Madness Audio Marching bands, crowds make up for lack of court FX and wired players By Dan Daley, Audio Editor ...
28/03/2024
Cosm/ESPN Deal Will Bring NBA, NHL, Tennis, College Football, and More to Shared Reality' Venues
Cosm/ESPN Deal Will Bring NBA, NHL, Tennis, College Football, and More to Share...
28/03/2024
MLB 2024: The Famous Group, Miami Marlins Team Up for AI-Powered Intro for All 2024 Home Games
MLB 2024: The Famous Group, Miami Marlins Team Up for AI-Powered Intro for All 2...
28/03/2024
MLB 2024: MLB Network Showcase Opts for Secaucus-Based Remote Production
MLB 2024: MLB Network Showcase Opts for Secaucus-Based Remote Production The league's production arm marks 15th-anniversary season with packed schedule By ...
28/03/2024
MLB Opening Day: ESPN Brings Sunday Night Baseball Into Analytic Age With Volumetric Replays, Win Probability' in Scorebug
MLB Opening Day: ESPN Brings Sunday Night Baseball Into Analytic Age With Volume...
28/03/2024
MLB 2024: FOX Sports Steps Up to the Plate With Big Audio Plans
MLB 2024: FOX Sports Steps Up to the Plate With Big Audio Plans More player and field sound will be on tap By Dan Daley, Audio Editor Thursday, March 28, 202...
28/03/2024
Netflix Announces Agatha Christie Series 'The Seven Dials Mystery' by 'Broadchurch' Writer Chris Chibnall
Back to All News Netflix Announces Agatha Christie Series The Seven Dials Myste...
28/03/2024
Haivision Showcases World-Leading Live Video Contribution Ecosystem at the 2024 NAB Show
Makito X4 video encoders, Haivision Pro mobile transmitters, StreamHub receiver,...
28/03/2024
FOR-A shows production flexibility for entertainment and sports at CABSAT
Compressed and uncompressed IP solutions alongside SDI...
28/03/2024
Greater Scope: Doctors Get Inside Look at Gut Health With AI-Powered Endoscopy
From humble beginnings as a university spinoff to an acquisition by the leading global medtech company in its field, Odin Vision has been on an accelerated jour...
28/03/2024
Get Cozy With Palia' on GeForce NOW
Ease into spring with the warm, cozy vibes of Palia, coming to the cloud this GFN Thursday. It's part of six new titles joining the GeForce NOW library of ...
27/03/2024
Inside the Archives: It's Lights, Curtains, Action When Sundance Films Become Stage Productions
By Jen Scott It's time to unwrap those noisy candies and put your phone on ...
27/03/2024
Sencore and Showfer Announce Collaboration at NAB 2024, With a Brand-New Content Management and Distribution Solution
Las Vegas, NV, April 14-17, Booth W2401 Sencore, a leading provider of profess...
27/03/2024
I Am L3Harris - Sam Bonelli
I'm proud to be a woman in aerospace making an impact on our world and among my peers, team and future generations of women in STEM....