ose devices mobile are ose who attract to more viewers in services global AVOD
15/03/2017
Ooyala in its report for the last quarter of 2016 Global Video Index reflects that mobile devices are those more visualizations monopolize to AVOD, global services under advertising model. It also shows the variations in consumption habits by device and region, and continues with the monitoring of the upward trajectory of the mobile as a primary device for video consumption.
The report analyzes data from customers AVOD with contents related to sports, news and entertainment in different regions. The results show that, globally, mobile devices (sum of smartphones and tablets) build up 56% of the displays. Smartphones account for the bulk of this figure, with 45%, a figure slightly higher than desktop computers. The tablets together 11% of the displays.
Regionalization
By regions, in APAC them displays mobile in AVOD are slightly superior to the average, with a 58%.
EMEA has with the data more high of visualizations mobile in AVOD, with a 60%, and the tablets agglutinate the greater percentage of consumption of all the regions, with a 12%.
Meanwhile, in Latin America the mobile consumption in AVOD represents 56% while in North America the AVOD displays from mobile devices are the lowest, with a 50% (6% less than the average and 10% less than EMEA). This is due, in part, to the maturity of the market and also to users increasingly use more connected devices, more specifically, connected TVs and Smart TVs.
Contents of long duration
In the last quarter of 2016, the visualizations mobile concentrated the 54% of the visualizations of video online, when the year previous the data was of 46%. In fact, in November mobile devices took over 56% of the totality of views and in December grew to 58%. Based is in this growth, Ooyala expects that the figure reach the 60% during the first quarter of the 2017.
The use of long-lasting from mobile devices video also continues to grow. Connected TVs and tablets are still platforms most chosen for their consumption, with a 96 and 65 per cent respectively. However, mobile devices already are not used only for short videos. The contents of long duration was 47% of mobile displays in the fourth quarter of the year, beating out the short video, which brought together 40% of the displays. For this reason, content providers must design its strategy focusing on mobile phones, since it is positioned as a character device to view longer videos.
Jim ONeill, Ooyala main Analyst and Strategic Media Consultant, stressed that "we have witnessed a sustained increase in the premium subscriptions and content under advertising becoming over the top model, and consumers are deciding which one will be the winner. Based on the data and feedback from customers, we see that the TV model is evolving into a hybrid model that integrates SVOD and AVOD accessible from any device. The result is that the television of the future will not be anything like traditional television with which we grew up."
Duration of videos
Ooyala report draws attention to the territory APAC where short videos from desktop viewing is 28% higher than the world average.
In Latin America the figure of visualization of videos of long duration from tablets is a 19% higher that in the rest of the world.
On the other hand, Ooyala stands out in its study that publishers have witnessed an increase in impressions mid-roll on mobile devices, a fact that has grown from 30 percent in the third quarter of the year to 48% in the last quarter.
Por ltimo, los broadcasters han sido testigos de una tasa de finalizaci n de anuncios mid-roll de un 96% en todos los dispositivos, mientras que los editores experimentaron un descenso desde el 84 al 78% en este trimestre.
LINK: | http://www.panoramaaudiovisual.com/en/2017/03/15/los-dispositivos-movi... |
See more stories from panoramaaudiovisual |
More from Panorama Audiovisual
28/05/2021
Hispasat Innovation Days: a unique appointment to be up-to-date on the satellite sector
Hispasat Innovation Days: a unique appointment to be up-to-date on the satellite...
28/05/2021
11.8 million viewers followed the Eurovision final at La 1 at some point
11.8 million viewers followed the Eurovision final at La 1 at some point La final de Eurovisi n emitida por La 1 de RTVE el s bado 22 logr reunir a 11.800.00...
28/05/2021
Inmaculada Snchez Ramos, IT Pioneers Award by the COIT
Inmaculada S nchez Ramos, IT Pioneers Award by the COIT The Official College of Telecommunications Engineers ha otorgado a Inmaculada S nchez Ramos el Premio ...
28/05/2021
The AVOD market will move 54,000 million euros within 5 years
The AVOD market will move 54,000 million euros within 5 years Digital TV Research pronostica un notable crecimiento del AVOD (anuncios en el v deo bajo demand...
28/05/2021
Hundreds of MA Lighting, ClayPaky and Ayrton luminaires fill the Eurovision Song Contest with light
Hundreds of MA Lighting, ClayPaky and Ayrton luminaires fill the Eurovision Song...
28/05/2021
El Inmortal', the new series that DLO Producciones and Telemundo shoot for Movistar +
El Inmortal', the new series that DLO Producciones and Telemundo shoot for M...
28/05/2021
Mediapro manages to produce three consecutive days of LaLiga with a unified schedule and in just eight days
Mediapro manages to produce three consecutive days of LaLiga with a unified sche...
28/05/2021
Telefnica reinforces Movistar + on-demand content with Aquila On-Demand from MediaKind
Telef nica reinforces Movistar on-demand content with Aquila On-Demand from Me...
28/05/2021
Cosmote inaugurates the 5G broadcast era in Greece with Aviwest
Cosmote inaugurates the 5G broadcast era in Greece with Aviwest Por primera vez, parte de la final de la Copa Griega de F tbol fue realizada con varios feeds ...
26/05/2021
Juan Miguel del Castillo shoots "The turtle maneuver"
Juan Miguel del Castillo shoots "The turtle maneuver" ralan Films Y A Contracorriente Films producen La maniobra de la tortuga, segunda pel cula de Juan Migu...
26/05/2021
The second season of The Challenge on Amazon Prime will focus on the 11M
The second season of The Challenge on Amazon Prime will focus on the 11M Carlos Agull dirigir la segunda entrega de la serie documental Amazon Original El D...
26/05/2021
EITB prepares a Basque Netflix that will bring together all the production of Euskadi
EITB prepares a Basque Netflix that will bring together all the production of ...
26/05/2021
UK approves merger between O2 and Virgin Media
UK approves merger between O2 and Virgin Media La uni n entre O2 Y Virgin Media ya es una realidad. La Autoridad de Competencia y Mercados del Reino Unido (CM...
26/05/2021
Madrid presents new audiovisual tourism routes dedicated to the series and lex de la Iglesia at FITUR
Madrid presents new audiovisual tourism routes dedicated to the series and lex ...
26/05/2021
TNBC instala el Channel in a Box de PlayBox Technology
TNBC instala el Channel in a Box de PlayBox Technology El sistema de playout Channel in a Box de PlayBox Technology llega a la televisi n tailandesa TNBC. El ...
26/05/2021
South Africas Namakwaland radio integrates the AEQ Forum table in its new broadcast studio
South Africas Namakwaland radio integrates the AEQ Forum table in its new broadc...
26/05/2021
Atresmedia Televisin and Fremantle will bring Family Feud: the battle of the famous' to prime time on Antena 3
Atresmedia Televisi n and Fremantle will bring Family Feud: the battle of the f...
26/05/2021
The Alicante Film Festival presents the keys to its 18th edition in Madrid
The Alicante Film Festival presents the keys to its 18th edition in Madrid The Academia de las Artes y las Ciencias Cinematogr ficas de Espa a, ubicada en Mad...
26/05/2021
Inmaculada Snchez Ramos, Premio Pioneras IT por el COIT
Inmaculada S nchez Ramos, Premio Pioneras IT por el COIT The Official College of Telecommunications Engineers ha otorgado a Inmaculada S nchez Ramos el Premio...
26/05/2021
Talent, protagonista de la presencia de AEQ en DES 2021
Talent, protagonista de la presencia de AEQ en DES 2021 The Digital Enterprise Show 2021 (DES 2021) ha contado con la presencia de AEQ, compa a que ha expues...
26/05/2021
Evolutions acquires Sony 4K HDR monitors from Big Pic Media
Evolutions acquires Sony 4K HDR monitors from Big Pic Media The integrator Big Pic Media has delivered four BVM-HX310 4K HDR monitors of Sony a Evolutions, co...
26/05/2021
RTVE supports the new Alliance for Vocational Training
RTVE supports the new Alliance for Vocational Training La Alianza por la Formaci n Profesional, impulsada por el Ministerio de Educaci n, empresas, entidades ...
26/05/2021
The Malaga Festival reaches its 24th edition, reinforcing its commitment to the Ibero-American audiovisual industry
The Malaga Festival reaches its 24th edition, reinforcing its commitment to the ...
26/05/2021
IBC 2021 se celebrar del 3 al 6 de diciembre
IBC 2021 se celebrar del 3 al 6 de diciembre IBC ha confirmado a trav s de su CEO Michael Crimp que la feria IBC 2021 se celebrar del 3 al 6 de diciembre, e...
11/05/2021
A Newton stabilizer and a Sony HDC-P50 camera achieve amazing results on ice in the Dancing on Ice (ITV) program
A Newton stabilizer and a Sony HDC-P50 camera achieve amazing results on ice in ...
11/05/2021
El DoP Michael Sanders aade el U-Tap SDI de AJA a su kit
El DoP Michael Sanders a ade el U-Tap SDI de AJA a su kit El director de fotograf a brit nico Michael Sanders ha decidido incluir en su kit de c mara el dispo...
11/05/2021
Movistar+ expande Addressable TV a otros seis canales
Movistar expande Addressable TV a otros seis canales Movistar Estrenos, Movistar Comedia, Movistar Series, Movistar Acci n, Movistar Seriesman a y Movistar D...
11/05/2021
Zeta Studios adaptar Garca!' para HBO Max Espaa
Zeta Studios adaptar Garc a!' para HBO Max Espa a La novela gr fica Garc a! llegar a la plataforma HBO Max Espa a en 2022. Esta serie de seis episodio...
06/05/2021
Telemadrid and Complutense University announce a new masters degree in television management
Telemadrid and Complutense University announce a new masters degree in televisio...
06/05/2021
VRT relies on Matrox Monarch Edge in its remote production tests
VRT relies on Matrox Monarch Edge in its remote production tests Belgian television VRT sigue explorando las posibilidades de la producci n remota con la cobe...
06/05/2021
This is EITBPodkast, EITBs new podcast platform
This is EITBPodkast, EITBs new podcast platform Urko Aristi, director de radios de EITB Media, ha liderado la presentaci n de EITBPodkast, la nueva plataforma...
06/05/2021
Animation, visual effects and video games meet in animayos most global and technohumanist edition
Animation, visual effects and video games meet in animayos most global and techn...
06/05/2021
Invictus Entertainment produces indie comedy using AJA Kumo 1616-12G
Invictus Entertainment produces indie comedy using AJA Kumo 1616-12G Las comedias indie The Tony Baker Show and Keep Your Distance, Presented by KevOnStage, q...
06/05/2021
Start the event about the most important 5G in Spain
Start the event about the most important 5G in Spain The fourth edition of the 5G Forum, el evento espec fico sobre el 5G m s importante de Espa a, que ha amp...
06/05/2021
Roberto Snchez en el 5G Forum: la tecnologa 5G nos permitir avanzar en una transformacin digital, sostenible e inclusiva
Roberto S nchez en el 5G Forum: la tecnolog a 5G nos permitir avanzar en una t...
06/05/2021
5G Forum advances 6G keys by Peter Stuckmann (European Commission)
5G Forum advances 6G keys by Peter Stuckmann (European Commission) En el marco del 5G Forum Virtual, Peter Stuckmann, responsable de la unidad de conectividad...
06/05/2021
Mara Rua Aguete (Omdia) points to video and cloud gaming as key to 5G development
Mar a Rua Aguete (Omdia) points to video and cloud gaming as key to 5G developme...
06/05/2021
Photo directors Alicia Robbins, Emily Skye and Carissa Dorson, lumixs new ambassadors
Photo directors Alicia Robbins, Emily Skye and Carissa Dorson, lumixs new ambass...
06/05/2021
Mo-Sys VP Pro is now compatible with sony Venice
Mo-Sys VP Pro is now compatible with sony Venice Users of Venice cameras Sony they can now use all the functions of Mo-Sys VP Pro, el software de producci n v...
06/05/2021
Ross Video solutions make NFL Draft 2021 possible
Ross Video solutions make NFL Draft 2021 possible Equipos como XPression Tessera, Carbonite Mosaic o Ultrix de Ross Video han contribuido a la producci n del ...
06/05/2021
Editor Julia Juaniz, Ricardo Franco Award 2021
Editor Julia Juaniz, Ricardo Franco Award 2021 the Film Academy and the Malaga Festival han reconocido a Julia Juaniz con el Premio Ricardo Franco 2021, galar...
06/05/2021
DaVinci Resolve, elegido para etalonar en HDR Ku'damm 63'
DaVinci Resolve, elegido para etalonar en HDR Ku'damm 63' La tercera entrega de la popular miniserie alemana Ku'damm 63, emitida a trav s del can...
06/05/2021
RTVE strengthens its news studies with Chyron solutions
RTVE strengthens its news studies with Chyron solutions The solution to video walls Prime of Chyron is a central part of the latest renovation of studies carr...
06/05/2021
Fernndez-Paniagua degreases upcoming performances in 5G priority bands
Fern ndez-Paniagua degreases upcoming performances in 5G priority bands Un a o m s, el 5G Forum ha contado con el subdirector general de Planificaci n y Gesti...
06/05/2021
Technicolor Post is now officially part of Streamland Media
Technicolor Post is now officially part of Streamland Media Streamland Media ha completado la adquisici n de Technicolor Post y ha integrado sus servicios en ...
06/05/2021
Mediapro produces the final phase of volleyballs European Champions League
Mediapro produces the final phase of volleyballs European Champions League Las finales de la European Champions League de V ley (CEV), el mayor evento europeo...
06/05/2021
Mercedes Fernndez (Telefnica) takes stock of the implementation of 5G in Spain
Mercedes Fern ndez (Telef nica) takes stock of the implementation of 5G in Spain Un a o m s, el 5G Forum Virtual ha recibido a Mercedes Fern ndez, gerente de ...
06/05/2021
ViVIM tells the story of TV3 through an immersive 360o experience
ViVIM tells the story of TV3 through an immersive 360o experience ACTION Finances ViVIM, a Catalan initiative in the participation of CCMA that offers an imm...
06/05/2021
HBO Max to develop more than one hundred original productions for Latin America
HBO Max to develop more than one hundred original productions for Latin America La plataforma de v deo bajo demanda Hbo Max prepara su desembarco en Latinoam ...
06/05/2021
The Michael Sanders DoP adds AJAs U-Tap SDI to its kit
The Michael Sanders DoP adds AJAs U-Tap SDI to its kit El director de fotograf a brit nico Michael Sanders ha decidido incluir en su kit de c mara el disposit...