Astro and Huomao launch Tamago, live streaming platform
16/12/2017
Date Released:15 Dec 2017
Share
Tweet
For fans to connect and engage with like-minded communities.
Astro and Huomao, China's leading eSports live streaming platform have launched Tamago, a new live streaming platform targeted at millennials. Tamago focuses on localised user generated content (UGC) in Southeast Asia namely Malaysia, Indonesia, Philippines and Vietnam. Since its soft launch 2 months ago, Tamago has garnered over 150,000 users from across Southeast Asia.
Tamago allows viewers to explore interactive features like live streaming, gifting including virtual spending, real time interactions and creation of content. Viewers can engage real time via live chats as well as rewarding content creators with virtual gifts, that can be purchased through in app purchases through microtransactions on Tamago. Besides watching live streams by popular personalities and influencers, users on Tamago can also enjoy exclusive live gaming and video content such as Office War, eGG Clan and many other DotA 2 majors and minors from eGG Network and new reality show, Symphony of Love.
We believe there is a strong interest in the live streaming space in Southeast Asia especially amongst millennials. In partnership with Huomao, our technology partner who has been successful with streaming live UGC content in China, we are pleased to launch Tamago with interactive live chats and streaming experience. Live streaming is an amazing way for people to connect and interact in real time and Tamago is well served by content creators, entertainers, musicians, gamers, social influencers and Astro celebrities, said Henry Tan, Chief Content & Consumer Officer, Astro Group.
Astro is a clear leader in the content business in Southeast Asia. With Astro's strength in content and Huomao's technology, Tamago is well-positioned to drive a new form of entertainment in the region that is made possible with real-time online video streaming. This also presents new creative possibilities for sponsored content and native advertising as we have seen in China, which is of great interest to advertisers seeking branded content. We are glad to have an opportunity to be a part of Tamago and to lend support in the areas of technology and operations, said Naomi Wu , Chief Operating Officer of Huomao.
We are excited to live stream the Hatsune Miku Expo 2017 on Tamago, thanks to our partners Crypton Future Media, INC and Digi. As there are millions of Hatsune Miku fans across the globe, those unable to attend the concert will get to experience this concert via Tamago. The concert live stream will be available to everyone. Just download the Tamago app and tune in on 16 December to enjoy, said YuBin Ng, Head of Tamago.
In addition, Tamago users are also able to watch live streams by over 190 content creators and social influencers including Malaysian superstars Zizan Razak and Lisa Surihani; Astro celebrities and personalities like, Hafiz Suip and YouTube sensation, Chaleeda Gilbert.
The Tamago app is available for free on the App Store and Google Play Store. For more information on all the latest content on Tamago, visit www.tamago.live and follow Tamago on Facebook at fb.com/tamagoofficialmalaysia.
LINK: | http://www.astro.com.my/mediaroom/articledetails.aspx?id=3102&title=as... |
See more stories from astro |
Asia, Australia & Oceanic Stories
16/04/2024
ABS Agility Beyond Space announces Appointment of Mark Rigolle as its Chief Executive Officer (CEO)
ABS Agility Beyond Space announces Appointment of Mark Rigolle as its Chief Ex...
11/04/2024
Alone Australia Ep 2 reaches over 1m Australians
Alone Australia Ep 2 reaches over 1m Australians 11 April, 2024 Media releases The program continues to consistently grow week-on-week in linear audience w...
11/04/2024
Screen Australia and Meta launch fourth year of First Nations Creators Program for Instagram
11 04 2024 - Media release Screen Australia and Meta launch fourth year of First...
10/04/2024
Screen Australia announces over $2.3 million for nine documentaries
10 04 2024 - Media release Screen Australia announces over $2.3 million for nine documentaries Guardians of the River Screen Australia has announced nine doc...
09/04/2024
Groundbreaking NITV documentary series Our Law expands across Australia from Thursday 9 May
Groundbreaking NITV documentary series Our Law expands across Australia from Thu...
09/04/2024
Psst; inflo transcribes with Whisper
Techtel, the creators of inflo, today announced that a new speech to text transcription engine from openai called Whisper, is available to inflo customers who a...
04/04/2024
Manu Feildel, Miranda Otto and Pat Rafter join life-changing new season of Who Do You Think You Are?
Manu Feildel, Miranda Otto and Pat Rafter join life-changing new season of Who D...
04/04/2024
Alone Australia season 2 continues to redefine Australian TV viewing through on-demand digital consumption
Alone Australia season 2 continues to redefine Australian TV viewing through on-...
27/03/2024
Living Black, the longest-running Indigenous current affairs television program in Australia, returns for its 21st year with new guests
Living Black, the longest-running Indigenous current affairs television program ...
26/03/2024
Crime is relative in SBS's new Canneseries nominated crime-family dramawith a difference
Crime is relative in SBS's new Canneseries nominated crime-family drama with...
25/03/2024
SBS gears up for Season 2 of Alone Australia with the creation of Alone Cologne'
SBS gears up for Season 2 of Alone Australia with the creation of Alone Cologne...
22/03/2024
SBS Learn partners with the Islamic Museum of Australia to support classrooms in understanding Ramadan and Eid with new teacher resource
SBS Learn partners with the Islamic Museum of Australia to support classrooms in...
21/03/2024
Screen Australia announces over $1.6 million in support of the games industry
21 03 2024 - Media release Screen Australia announces over $1.6 million in support of the games industry Which Way Up: Galaxy Games Screen Australia has anno...
18/03/2024
Screen Australia and VicScreen launch new Screen Careers initiative
18 03 2024 - Media release Screen Australia and VicScreen launch new Screen Careers initiative LTR Denise Eriksen, Esther Coleman Hawkins, Caroline Pitcher, K...
15/03/2024
The Creators 2024 Participants Announced
15 03 2024 - Media release The Creators 2024 Participants Announced The Creators program recipients. L-R Thomas Duncan-Watt, Vanessa Gazy, Sarah Lambert, Lea...
14/03/2024
SBS to mark Ramadan and Eid al-Fitr with all Australians
SBS to mark Ramadan and Eid al-Fitr with all Australians 14 March, 2024 Media releases Content in 22 languages*, a collection of movies to stream free on d...
14/03/2024
Notice of Nominees for Directors (Resolution planned, June 19, 2024)
March 14,2024 -- KDDI Corporation KDDI Corporation resolved at a meeting of the Board of Directors held today to change (newly appointed, retire) a director ...
13/03/2024
Screen Australia announces dramas Critical Incident and Sunny Nights for Stan
13 03 2024 - Media release Screen Australia announces dramas Critical Incident and Sunny Nights for Stan Critical Incident: Akshay Khanna and Zoe Boe. Photo c...
07/03/2024
Explore the afterlife with SBS podcast Grave Matters'
Explore the afterlife with SBS podcast Grave Matters' 6 March, 2024 Media releases Most of us are woefully unprepared for one of life's few certai...
06/03/2024
Multi-award winning electronic music duo to represent Australia at this year's Eurovision Song Contest in Malm, Sweden
Multi-award winning electronic music duo to represent Australia at this year'...
06/03/2024
GITAI and KDDI Successfully Demonstrates Robotics Construction Capabilities for Lunar Communications Towers
Developing Lunar 3GPP Mobile Network Technologies for Moon Exploration GITA...
04/03/2024
SBS announces new development fund to discover Australia's biggest and riskiest new factual hit
SBS announces new development fund to discover Australia's biggest and riski...
28/02/2024
Yumi Stynes returns for season two of SBS podcast SEEN'
Yumi Stynes returns for season two of SBS podcast SEEN' 26 February, 2024 Media releases Eight new trailblazers join feminist Australian icon Yumi Sty...
28/02/2024
Screen Australia announces over $810,000 in development funding for 29 projects
28 02 2024 - Media release Screen Australia announces over $810,000 in development funding for 29 projects Willy Screen Australia has announced 23 feature fi...
27/02/2024
Michael Ebeid AM appointed as new Screen Australia Chair
27 02 2024 - Media release Michael Ebeid AM appointed as new Screen Australia Chair Michael Ebeid AM and Megan Brownlow The Hon. Minister for the Arts, Tony...
26/02/2024
KDDI, Sony Honda Mobility Start Collaboration to Drive Connected Businesses Globally
Supporting AFEELAs entertainment experience and global launch with a communicati...
21/02/2024
Screen Australia and Australians in Film Announce Applications Open for UNTAPPED 2024
21 02 2024 - Media release Screen Australia and Australians in Film Announce App...
21/02/2024
Sony and KDDI Accelerate Efforts to Promote Digital Transformation in the Broadcasting and Media Industries
Aiming to deliver new video-related solutions utilizing 5G SA this year Son...
21/02/2024
KDDI Teams Up with Kyoto Sanga F.C. to Start Demonstration Test for Fan Engagement Services with Smartphone Game
Support the team with gifts while enjoying AR games in the stadium KDDI COR...
21/02/2024
U and Google's Gemini model to Provide Generative AI Services for Everyday Use
KDDI CORPORATION February 21,2024 -- Tokyo, February 21, 2024 From February 2...
20/02/2024
The Approval of SORACOM's Listing on the Tokyo Stock Exchange Growth Market
KDDI CORPORATION February 20,2024 -- KDDI announces that its consolidated subsidiary, SORACOM, INC. (Headquarters: Minato-ku, Tokyo, CEO: Ken Tamagawa, herei...
15/02/2024
Alone Australia Season 2 Returns 27 March | Meet the Cast
Alone Australia Season 2 Returns 27 March | Meet the Cast 15 February, 2024 Media releases Smash hit series Alone Australia returns Wednesday 27 March on S...
15/02/2024
NITV's flagship footy show Over the Black Dot returns Tuesday 5 March, live and in high definition
NITV's flagship footy show Over the Black Dot returns Tuesday 5 March, live ...
15/02/2024
Screen Australia announces over $560,000 for crew and gamemaker skills programs
15 02 2024 - Media release Screen Australia announces over $560,000 for crew and gamemaker skills programs Liz Keogh Palmer (Australian Production Design Guil...
13/02/2024
2024 is a landmark year for SBS's award-winning current affairs line-up, covering the most impactful local and global stories
2024 is a landmark year for SBS's award-winning current affairs line-up, cov...
13/02/2024
Six Australian projects bound for South by Southwest Festival in the US
22 01 2024 - Media release Six Australian projects bound for South by Southwest Festival in the US Audrey, Birdeater, The Moogai Six Australian screen projec...
12/02/2024
Screen Australia and YouTube Australia Launch Skip Ahead 9
12 02 2024 - Media release Screen Australia and YouTube Australia Launch Skip Ahead 9 Uncovering Street Dance: Australia from Skip Ahead 8. Photographed by Ry...
08/02/2024
Screen Australia and ABC announce Bay of Fires is back for season two
08 02 2024 - Media release Screen Australia and ABC announce Bay of Fires is back for season two Marta Dusseldorp as Stella in Bay of Fires ABC, Screen Austr...
07/02/2024
4 in 10 Australians battling sleep issues as nation's sleep crisis grows
4 in 10 Australians battling sleep issues as nation's sleep crisis grows 7 February, 2024 Media releases Dr Michael Mosley and the sleep scientists fro...
06/02/2024
Six screen creatives selected for the 2024 SBS Emerging Writers' Incubator initiative
Six screen creatives selected for the 2024 SBS Emerging Writers' Incubator i...
02/02/2024
SBS Scripted TV Lunch sessions return for another year of connecting with creatives
SBS Scripted TV Lunch sessions return for another year of connecting with creati...
02/02/2024
Financial Results for the Third Quarter of the Fiscal Year Ending March 2024
February 2,2024 -- KDDI Corporation KDDI announced the financial results for the third quarter of the fiscal year ending March 2024. Summary In the third q...
31/01/2024
Filming Begins on SBS' Romantic Original Drama Four Years Later' in India
Filming Begins on SBS' Romantic Original Drama Four Years Later' in Ind...
30/01/2024
A stellar 2024 for SBS podcasts kicks off with The SBS Book Club' and Humans of the Australian Deaf Community'
A stellar 2024 for SBS podcasts kicks off with The SBS Book Club' and Huma...
29/01/2024
The host with the most, Adam Liaw, is back with an all new inviting season of The Cook Up
The host with the most, Adam Liaw, is back with an all new inviting season of Th...
22/01/2024
Eddie's Lil' Homies premieres on NITV and Netflix on Friday 16 February
Eddie's Lil' Homies premieres on NITV and Netflix on Friday 16 February 22 January, 2024 Media releases Animated comedy series inspired by AFL grea...
22/01/2024
Five Australian projects bound for South by Southwest Festival in the US
22 01 2024 - Media release Five Australian projects bound for South by Southwest Festival in the US Audrey, Birdeater, The Moogai Five Australian screen proj...
18/01/2024
Sounds of Solidarity and WugulOra added to NITV and SBS's Always Was, Always Will Be programming slate for January 26
Sounds of Solidarity and WugulOra added to NITV and SBS's Always Was, Always...
18/01/2024
Celebrate the Year of the Dragon with SBS Learn this Lunar New Year
Celebrate the Year of the Dragon with SBS Learn this Lunar New Year 18 January, 2024 Media releases SBS Learn is giving teachers the opportunity to share t...